Council or Network Update
Put your truck or off-road build in front of the industry at the 2026 SEMA Show.
Council or Network Update
SEMA Truck & Off-Road Alliance (TORA) volunteers and industry members came together in support of responsible recreation and long-term motorized access during Easter Jeep Safari 2026. The hands-on stewardship project, hosted by TORA and Tread Lightly!, in partnership with the Bureau of Land...
Council or Network Update
Last year, SEMA announced its acquisition of the Off-Road Business Association (ORBA), an organization dedicated to representing businesses and professionals in the off-road and powersports industries–including motorcycles, ATVs, side-by-sides and snowmobiles. The move strengthened SEMA's commitment...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) named Diming Liao, general manager at Tianjin Yongdahang Automotive Technology Co., Ltd., as the council's newest spotlight member. Get to know Liao in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome its newest members! Advanced Wheel Locks LLC Anhui Lixing Aluminum Technology Co., Ltd Goerend Transmission, Inc Jwest LLC Outryd Performance & Suspension Plus LLC Pickup Outfitters of Waco Radio Communications, Inc Summit Products The...
Council or Network Update
The following article was written by Justin Hartenstein of ORACLE Lighting For a long time, the common myth was that there’s nothing you can do about overseas counterfeiting. People told us it was too expensive, too burdensome and that foreign courts would never side with a U.S. company. We decided...
Council or Network Update
The SEMA Truck & Off-Road Alliance (TORA) is proud to recognize its members who are celebrating milestone anniversaries as members of TORA! These companies have played a significant role in advancing the truck and off-road aftermarket, and we are proud to recognize them for their support, impact and...
eNews Article
By Ashley Reyes The SEMA Businesswomen's Network (SBN) has named Jeffrey Banyas, manager of legal production at Sisson & Banyas, Attorneys at Law, LLC, as its newest allyship honoree. Learn how Banyas supports women in the industry and promotes the ally mindset in the SEMA News interview below. SEMA...
eNews Article
Book through the SEMA Show's official housing partner for exclusive access to reduced resort fees, the lowest possible rates and flexible booking.
eNews Article
The amended version would codify key provisions of the MOU between automakers and independent repair industry organizations.