Exhibitors can disseminate news material, press releases and press kits through the SEMA Show Media Center. By making news and information available through the Media Center, which serves as a home base for the thousands of editors and reporters who attend the Show, exhibitors can maintain a...
Nearly 100 exhibitors demonstrated their commitment to getting the most out of the 2010 SEMA Show by taking part in the first-ever SEMA Show Exhibitor Summit. Held last week at the Las Vegas Convention Center, the event included two days of training on topics designed to increase efficiencies and...
SEMA was one of five companies honored with a 2010 Trade Show Executive Innovation Award for building an exclusive social networking community for the annual SEMA Show in Las Vegas.
Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations. A trade show provides opportunities for face-to-face consultations and hands-on demonstrations, delivering everything up to...
The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by...
During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovation in the hot-rod market. More than 70 exhibitors set up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod...
Why is Ray Brock Smiling? It could be because he just stepped out of a 300F, the wide, low-slung, 375-hp flagship of Chrysler’s ’60 lineup. In his review for the April ’60 issue of Hot Rod magazine, Brock called the limited-edition letter car “an extra-special hot sedan for the man who wants style...