New Products and Technology

Hot Rod Gear and Gadget Debuts at the 2009 SEMA Show

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovation in the hot-rod market. More than 70 exhibitors set up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod Alley exhibitors 2,955 times during the Show. And judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley. Honors went to Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital. [Read more]