Featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of your company's target market.

SEMA is looking to understand the changing dynamics affecting specialty-automotive retailers and is conducting a survey of retail businesses in order to do so.

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications.

The next round of proposed tariffs targets the remaining $300 billion in Chinese imports that haven’t been affected yet.

SEMA Show attendees and exhibitors can take advantage of more than 100 professional development and industry-focused seminars.

The U.S. Trade Representative announced that the imposition of 10% tariffs on some Chinese goods scheduled to take effect on September 1 would be postponed until December 15, 2019.

The U.S. government is hosting two upcoming seminars on protecting your intellectual property.

Find out what it takes to compete in the SEMA Battle of the Builders by tuning in to MotorTrend TV’s “SEMA: Battle of the Builders,” airing tomorrow, August 16, at 2:00 p.m. (PDT)/5:00 p.m. (EDT).

Here’s a rundown of key deadlines, early-bird rates and checklists to keep your Show planning on track and on budget.

News and updates from the Automotive Aftermarket Charitable Foundation, Bestop, Kahn Media and more.