Long established as an easy way for businesses to generate referred sales from other websites, affiliate marketing has only gained in popularity in recent years, bringing in significant pay-for-performance sales. One of the primary reasons the marketing concept has remained so popular is its...

Industry news from SEMA-member companies, including Brake Parts Inc. LLC, Firestone Industrial Products Co. LLC, Kahn Media and more.

You’ve just purchased the ride of your dreams and already have a list of upgrades in mind. If you’re like most enthusiasts, a new exhaust system is somewhere near the top of your list. Now imagine your surprise when you find out that your home state has passed an eleventh-hour piece of legislation...

The future seems bright for the 41 high-school teams competing to be a part of the Hot Rodders of Tomorrow (HROT) Engine Challenge Elite Eight playoff rounds. The finalists last year secured $3.78 million in scholarships. The competition gives students the opportunity to begin careers in the...

For SEMA members, the SEMA Data Co-op (SDC) is an indispensable resource for product data management and delivery. Not only is the SDC the largest aftermarket industry database—representing nearly 500 brands boasting more than 4.5 million parts—but its unique approach to data management and file...

Join SEMA on a trip to Abu Dhabi, United Arab Emirates (UAE), March 31–April 7, 2020, for the annual SEMA Middle East Business Development Program to meet with pre-vetted trade buyers from throughout the region. Participants can self-certify to qualify for up to $1,250 in U.S. government grants to...

Hot Rod Technical Editor Ray Brock was on hand to document the car club’s visit and explain why an automotive chemical manufacturer happened to have a late-model Ford display chassis at its headquarters. Brock wrote in an October 1961 article that Zecol “maintains a racing shop with three ’61 Ford...

The origins of the SEMA trade association say a lot about the strong tradition of volunteerism that guides the association today. From its founding in 1963 and for years thereafter, the association had no paid staff. The benefits provided were entirely the work of board volunteers.