SEMA regularly partners with media to help members succeed and the automotive aftermarket industry thrive. Just as the industry has changed through the years, so has the media landscape. Traditional media are now joined by online outlets, social-media channels and podcasts—many of which cover SEMA’s...

While the annual SEMA Show in Las Vegas has been postponed to November 2021, SEMA’s alternative “virtual” event, SEMA360, aroused widespread interest among the automotive specialty-equipment aftermarket when it was first announced last September. More than 700 companies signed up to participate in...

’22 Ford Maverick: The Maverick will slot below the Ranger in Ford’s expanding pickup lineup. Corvette C8 Z06: The Z06 features a staggered wheel/tire configuration, with the rear tires being particularly wide. ’21 Jeep Wrangler Rubicon Half-Door: With added pressure from the upcoming Ford Bronco...

Industry news from SEMA-member companies, including Icahn Automotive, TMI Automotive Products Inc., Bed Wood Parts and more.

The U.S. Treasury issued a new loan forgiveness application form for Payroll Protection Program (PPP) loans of $50,000 or less, intending to simplify the loan review process for smaller loan amounts. While the new form was reduced from five to two pages, it still requires the borrower to submit...

SEMA was presented with a 2020 Market Development Cooperator Program (MDCP) Award, which will allow SEMA to expand its programs to assist its member manufacturers in exporting products to growing international markets.

Thousands of industry professionals logged onto www.sema360.com on Monday, November 2, to take part in SEMA360—a five-day online trade-only event in which attendees from throughout the world connected with automotive parts manufacturers while discovering new products, industry trends and ideas from...

The SEMA360 New Products Showcase winners were selected from more than 2,200 products across 16 different categories, including Collision Repair & Refinish, Mobile Electronics, Off-Road/4-Wheel Drive, Performance Racing and Performance Street. They represent the most innovative and cutting-edge...