In-Person PRI Trade Show Exhibit Space Now Available

By SEMA Editors

PRIBusinesses in the racing industry can now secure their booth space for the 2021 Performance Racing Industry (PRI) Trade Show, in what promises to be a can’t-miss event for the motorsports industry. The level of excitement continues to grow, as racers, manufacturers, and buyers look forward to getting back together in Indianapolis, December 9–11, 2021.

“We know there is a lot of demand for the PRI Trade Show. And while many in the motorsports industry have done well these past 12 months, they still very much need this face-to-face interaction that’s so important to doing business," said Karin Davidson, PRI Trade Show Director. “PRI is fully committed to an in-person Show in 2021, one that may very well be the best and most important PRI Show ever."

Working closely with the city of Indianapolis and local officials, PRI is committed to ensuring that the 2021 PRI Show is as safe and successful as possible. 

“Being in front of our customers and dealers with the ability to talk with them face to face at the PRI Show has always been extremely important,” said Brian Cox, Vortech Superchargers content and brand marketing manager. “It not only allows Vortech Superchargers to form new relationships with those attending the Trade Show, it also enables us to grow and strengthen existing relationships.”

The PRI Show provides exhibitors with unprecedented access to thousands of attendees—professional race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers and media—in the market for the hottest parts, equipment and services for all types of auto racing.

“The 2021 PRI Show is where pent-up customer demand will meet a year’s worth of new product innovation, all in one building,” said Bob Davis of Sunnen Products Co. global communications manager. “The business and networking Sunnen conducts at the Show and the media exposure our products receive is unparalleled, and it will help set us up for more success in 2022.”

For the first time ever, exhibitors in 2021 will be able to help PRI build, promote, and protect the racing community by becoming a PRI Business Member. In addition to receiving a suite of benefits, including discounted booth space, Business Members will actively support PRI’s Government Affairs team in Washington, D.C., as it works to safeguard the industry’s interests at the federal, state and local levels. Exhibiting companies can join PRI Business Membership seamlessly while reserving their booth. Visit for more information.

“For years, the racing industry has relied on the PRI Trade Show to build their businesses, and now PRI Membership will provide the industry with year-round support through legal resources, education programs, market research reports, and more,” said PRI President Dr. Jamie Meyer. “By coming together and joining forces, we will have a stronger collective voice and be able to better protect the racing community.”

Now in its 33rd year, the PRI Show returns to Indianapolis following last year’s postponement. Since then, the city of Indianapolis has been a nationwide leader in the safe reopening of in-person gatherings, with the entire NCAA basketball tournament taking place in Indiana for the first time ever this month.

“As a city dedicated to motorsports racing, Indianapolis’ team of experts and professionals is committed to welcoming participants at the 2021 PRI Trade Show,” said Leonard Hoops, Visit Indy president and CEO. “We are proud of the progress we’ve made by installing hospital-grade filtration systems throughout the Indiana Convention Center, safely hosting more than 50 live events and more than 130,000 visitors to the city since July 2020, and being awarded both the GBAC STAR Accreditation and the NAFA Clean Air Award.” 

Specific safety guidelines and recommendations for the 2021 PRI Trade Show will be announced at a later date.

To apply for booth space to the 2021 PRI Trade Show, visit or call 949-499-5413. Companies that apply before May 28 will be included in the initial floor plan.