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Movers & Shakers: Mercedes, Porsche, I-CAR and More News

By SEMA News Editors Mercedes-Benz USA Appoints Nicolette Lambrechts as VP of Customer Services Mercedes-Benz USA (MBUSA) has announced the appointment of Nicolette Lambrechts as vice president of Customer Services, succeeding Jee-Sop Kim, effective November 1, 2025. Lambrechts will join the MBUSA...

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Builders: The October 17 SEMA Battle of the Builders Deadline Is Coming Fast

Get your application in by next month's deadline and put your build on the biggest stage in the aftermarket, the SEMA Battle of the Builders Presented by Mothers.

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This Must-Attend Event Delivers Lasting Value to Motorsports Manufacturers

By Ashley Reyes The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference has grown to be one of the most unique and effective events in the automotive aftermarket since its inception in 1997. Happening January 27-29, 2026, in Anaheim, California, the conference is set to once...

Press Release Article

SIX RESTYLING SHOPS NAMED FINALISTS IN 2025 SEMA PRO CUP CHALLENGE

September 2025

SIX RESTYLING SHOPS NAMED FINALISTS IN 2025 SEMA PRO CUP CHALLENGE -- Competition will take place at the 2025 SEMA Show in Las Vegas, Nev. -- DIAMOND BAR, Calif. (Sept. 9, 2025) – The SEMA Professional Restylers Organization (PRO) has announced the six automotive restyling shops that will compete in...

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8 Weeks to 2025 SEMA Show: Important Exhibitor Deadlines

Here are some exhibitor resources to help you track upcoming deadlines and stay on budget.

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Networking Night for the Truck and Off-Road Community in Hurricane, Utah

Reserve your spot at the mixer during The Trail Hero event on Thursday, October 2, from 5:00 p.m. to 7:30 p.m. MDT.

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Free Lunch for the First 25: Register Now for Virtual Media Discussion

The first 25 registrants for SEMA MPMC's September 18 virtual panel will receive an Uber Eats voucher to use on the day of the meeting.

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Does Your Build Have What It Takes to Win SEMA's Best Engineered Vehicle Award?

By Ashley Reyes Nominations are now open for the 2025 SEMA Best Engineered Vehicle of the Year Award, giving builders a chance to spotlight their ingenuity, talents, and impact on the automotive aftermarket industry. Nominations are due on Wednesday, October 29, here. Now in its third year, the...

eNews Article

Advocacy - Small Business

Classic Instruments Hosts State Lawmaker at Michigan Headquarters

From the SEMA Washington, D.C., office Classic Instruments in August welcomed Republican Michigan state Rep. Parker Fairbairn for a tour of its Boyne City, Michigan, facility, to share the impact of the aftermarket industry on the state's economy. As a member of the Michigan Legislature, Rep...

eNews Article

Chart-Topping Band Joins High-Octane SEMA Fest 2025 Lineup

Neon Trees will bring their infectious pop-rock to help close out the 2025 SEMA Show with headliners Queens of the Stone Age and southern rock royalty The Black Crowes.