Cleona, Pennsylvania-based G-Force Racing Transmissions has joined the drag-racing series as a sponsor for the 2026 season.

By Ashley Reyes SEMA members are invited to a timely discussion on tariffs impacting the aftermarket industry. Hosted by the Wheel, Tire, Suspension & Brake Council (WTSBC), the virtual Coffee and Conversation will take place via Zoom on Thursday, March 5, 2026, at 9:00 a.m. PST/12:00 p.m. EST...

The upcoming SEMA FLN Professional Development Program, May 14–15, at the SEMA Garage in Detroit, will help you develop practical, real-world communication skills.

Experts across the automotive aftermarket are invited to apply to speak at the 2026 SEMA Show, Nov. 3-6, in Las Vegas.

Help us honor the individuals whose creativity, dignity, integrity, industriousness and accomplishments have left a mark on our industry.

Get to know Greg Robinson, director of North American Business Development at Warrior Winches, in his interview with SEMA News.

The webinar, scheduled for Feb. 10, will offer clarity on how to best apply these tools in ways that benefit their business.

Iskenderian was the last surviving founding member of the visionary and all-volunteer group that established SEMA in 1963.

The conversations happening behind the scenes today are shaping what racers will see on track tomorrow.