By Ashley Reyes
SEMA members are invited to a timely discussion on tariffs impacting the aftermarket industry.
Hosted by the Wheel, Tire, Suspension & Brake Council (WTSBC), the virtual Coffee and Conversation will take place via Zoom on Thursday, March 5, 2026, at 9:00 a.m. PST/12:00 p.m. EST.
WTSBC Coffee and Conversations are virtual events where members gather to network and exchange insights on industry challenges. This session will focus on current tariff developments and their impact on the aftermarket, United States government incentives and associated risks, and practical implications for manufacturing, sourcing and business planning. Leading the conversation will be experts Brock Crocker, regional sales manager at PAC Brake, and Naveen Kumar, vice president of supply chain at The Wheel Group.
As tariff policies continue to impact business costs and long-term planning, the Coffee and Conversation provides an opportunity to ask questions, engage in peer-to-peer learning, and gain timely insights to adapt to what’s next.
Join the conversation by registering here.
