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eNews Article

A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new...

eNews Article

SEMA Show

SEMA Show Goes Car Crazy

Mark your calendars for Sunday, March 20, when Car Crazy TV will feature several interviews from the 2010 SEMA Show. The episode will air on SPEED TV at 8:30 p.m. (PDT) and showcase several industry icons being interviewed by Barry Meguiar from the Car Crazy stage in Las Vegas.

eNews Article

TV Producer Seeking Truck Owners

A major cable network is seeking outgoing, passionate owners of modified trucks to be featured in a new program. Producers will be casting this spring in the Los Angeles and surrounding areas.

eNews Article

SEMA Webinars

SEMA Webinar: Fresh Data on How Accessories Influence New-Car Sales

Accessories can influence more than one million new-vehicle purchase decisions every year, according to a new research study commissioned by SEMA. This study provides insights into how new-vehicle buyers view accessorization and how this affects their car-buying experience.

eNews Article

SEMA Council & Committee News: Learn New Products and Grow Your Business at HRIA Education & Training Day

News and updates from SEMA's councils and committees.

eNews Article

Mark Your Calendars

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

Press Release Article

Scholarships Committee 2

Market Research

Accessories

Accessory Influence

New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

March 2011

The Specialty Equipment Market Association (SEMA), the authoritative source for research, data, trends and market growth information for the specialty auto parts industry, released the results of a new study entitled "Influence of Accessories on New Vehicle Sales." Key findings are that accessories...

Press Release Article

Scholarships Committee 2

Middle East Regulators Collaborate With SEMA Industry

March 2011

Officials with the Emirates Authority for Standardization and Metrology (ESMA) have signed a memo of understanding with SEMA that recognizes the growing importance of the specialty equipment market in the United Arab Emirates.

eNews Article

Government Affairs

House of Representatives Approves SEMA-Supported Legislation to Repeal 1099 Reporting Requirement

After months of debate, the U.S. House of Representatives has approved legislation removing the costly 1099 reporting requirement from the health care law passed last year. H.R. 4, the “Small Business Paperwork Mandate Elimination Act,” was adopted after SEMA and other small business organizations...

eNews Article

PRO

TSTC

Think Outside the Shop: Training to Boost Sales and Profits

Every restyling, auto trim and accessory business needs tools to get the job done right. Not just tools of the trade, but resources to sharpen installation and business skills, too. That’s why the Professional Restylers Organization (PRO), a SEMA council, teamed up with WyoTech Blairsville to...