Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, presented a recent SEMA webinar regarding five proven strategies to grow your fan base and create a community on Facebook.
SEMA Show attendees in the Las Vegas from October 29–31 may want to consider attending the Automotive Parts Remanufacturers Association's (APRA) 2011 Big R International Show. SEMA Show buyers and rebuilders can pre-register for the show at a special rate of $10.
For many franchised dealers, the prospect of operating an accessory program can appear to be a daunting and challenging undertaking. Concerns over liability, resources, fluctuating trends, inflated costs and obsolete inventory creates a level of uncertainty that can thwart a proven revenue stream...
Andrew is the vice president of Ben Murphy and Associates, a national rep agency. Twelve years ago, Andrew was the manager of a pizza parlor in North Jersey. As his path would have it, the next thing he knew, he had found his calling as a manufacturer’s sales rep. SEMA Member News recently caught up...
"Intrepid Outdoors TV," part of the 2012 NBC Sports Saturday morning lineup, will be at the 2011 SEMA Show. Their production team is looking to feature vehicle accessories and products that align with hunting and outdoors activities.
NEWS NUGGETS RECORDS FALL AT THIRD STOP OF COUNTDOWN IN READING: Jason Line raced to his second win of the Countdown to the Championship in his fourth consecutive final-round appearance Sunday at the Auto-Plus NHRA Nationals at Maple Grove Raceway in Reading, Pennsylvania. But the win, his sixth of...
Hurst, Street Scene Equipment, Dodge and SEMA have teamed up to build a custom Dodge Charger and Dodge Avenger to benefit the SEMA Memorial Scholarship Fund (SMSF).
Available now to members free of charge, the SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry.
SEMA Show exhibitors are invited to generate more opportunities and awareness for their company and products by announcing SEMA Show incentives in SEMA eNews.
The 2011 SEMA Show will feature a one-day program specifically designed to teach car dealers best practices for integrating accessories at dealerships for increased revenue. Called Dealer Day, the program recognizes that accessories influence more than one million vehicle sales - a finding confirmed...