Jim Graven has been named as Director of Membership for the SEMA Data Co-op. Graven, who has more than 15 years of experience in the specialty parts aftermarket, will play a key role in growing the industry-owned and operated data management solution - particularly as it transitions into a full...

The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In this role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. With this in mind...

Part 1: Attending Consumer Events Whether yours is a young manufacturing company, retail store or repair shop, you know that a good marketing plan is vital to the growth of your business. In this series of articles, we will address the ins and outs of marketing, beginning this time with the...