Feature Articles Now the Top Digital Marketing ToolThree new studies have unearthed a startling trend in online marketing: The traditional feature article—used for centuries to market brands in conventional media—is now the go-to digital marketing tool for 2013. Driving the trend are changes Google...

It’s Easier Than You Think!Not too long ago, it took an expert in HTML to enable you to launch a website for your business. It was all very mysterious and was often communicated in a “trust us, you wouldn’t understand” manner. Today, there are numerous ready-to-go platform solutions that have made...

The SEMA Young Executives Network (YEN) has announced a new competition that offers executive-level innovators under the age of 40 a platform to showcase their business plans for marketing a new automotive product and service. The “SEMA Launch Pad” contest will earn the grand-prize winner a package...

SEMA News: Why are you running for the Chair-Elect position on the SEMA Board of Directors?Tim Martin: SEMA plays an important role in protecting and growing our industry and our lifestyle of vehicle customization, restoration and motorsports. These areas are threatened by change.

New Offerings to Make the Automobile Smarter, More Efficient and More EntertainingOnly a few decades ago, most automotive systems were mechanical or analog. Carbureted engines, manual transmissions and knob-tuned AM radios were standard equipment. But even the most basic of today’s cars and trucks...

Here Are Things SEMA Members Need to KnowAlthough it was enacted into law in 2010, the Affordable Care Act may continue to be bewildering for many SEMA members. The following article is intended to provide clarity on how the law applies to member companies and their workers and identify threshold...

While the United States continues to lead the way in automotive customization, vehicle owners throughout the world are increasingly seeking hot new products to make their cars and trucks personal and unique. This growing international interest means that SEMA manufacturing members have opportunities...

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Breaking news from SEMA member companies, including The Coker Group, SCCA Pro Racing, Holley Performance Products, Racepak, National Performance Warehouse and more.

Top Global MarketsThinking of trying to sell your product overseas but not sure where to start? Say you make a Jeep accessory that is a hot seller here in the United States and you want to know where else the Jeep is popular. SEMA can help. It has sales data for Jeep in more than two dozen countries...