SEMA News—June 2013
SEMA’s International Program Making Headlines
While the United States continues to lead the way in automotive customization, vehicle owners throughout the world are increasingly seeking hot new products to make their cars and trucks personal and unique. This growing international interest means that SEMA manufacturing members have opportunities to grow their businesses overseas. Exporting products can be profitable, but determining where the hot markets are and what the hot products are can be a challenge. The SEMA international relations department is focused on assisting. Check out some of the recent media clips that do a great job of explaining just how SEMA is helping.
Reporter Edward A. Sanchez did a fantastic job of explaining why the Toyota HiLux was chosen as the first vehicle in the SEMA International Measuring Session program. He also explained how the HiLux was making appearances throughout the country so that SEMA members could gather measurements to help create products for the truck. Although the HiLux is not sold in the Unites States, it is an international top seller, which means that it has huge potential for SEMA members.
Los Angeles Times
The title of Ronald D. White’s blog article says it all: “Exporting California Car Culture and Goods to Dubai and Beyond.” Several SEMA members recently participated in an organized trip to Dubai in hopes of expanding their businesses to the Middle East. With SEMA staff organizing the trip, participating SEMA members are able to make valuable connections, gain insight and develop new business relationships in the Middle East.
One of the leading newspapers in Saudi Arabia, Saudi Gazette described the recent Middle East Motor Tuning Show as a success and noted the region’s unique and growing market. That’s why SEMA members are looking so closely at the Middle East. With SEMA representatives in attendance at the show, the three-day event gave SEMA-member companies a rare opportunity to see firsthand what the market is all about.
Another leading newspaper in Dubai, Khaleej Times reported on SEMA’s trip to the Middle East. As the story explained, a major part of the SEMA mission included tours to local shops. A tour of Liberty Motor Sports, an established company in Dubai that is already working with many U.S. companies, gave SEMA members a better understanding of the vehicle customization market in Dubai.