Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.

Seven years ago, Scott McIver took a big gamble right in the middle of the recession: He opened Kaizen Tuning, specializing in high-end retail aftermarket sales, fabrication and dyno tuning in Boxborough, Massachusetts.

Jon Wyly, CEO of the SEMA Data Co-op (SDC), explains the benefits of the SDC’s industry data repository, the newly launched SEMA Search, and how a single source of data delivery helps manufacturers and resellers.

True to their promise, Toyota has become the first manufacturer to build a production car powered by a fuel cell ready for sale.

The 2014 L.A. Auto Show had more to offer enthusiasts than recent years, as a burst of “track-ready” performance cars and creative variants on existing platforms came to light.

With your company’s pre-promotion complete, and the 2014 SEMA Show now a memory, it’s time to cement sales by reaching out to buyers post-Show.

News and updates from around the specialty-equipment market.

Journalists: Sign up to participate in private, uninterrupted meetings with executives from manufacturing companies, January 20–22, 2015, at the Embassy Suites Orange County Airport North in Santa Ana, California.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country.

The Performance Racing Industry Show week will kick-start for members of the MPMC with a general membership meeting on Wednesday, December 10, from 11:00 a.m.–1:00 p.m., in the Indiana Convention Center, room 243.