Dee Zee Inc. has been a member of the Truck and Off-Road Alliance (TORA) for nearly 15 years. Jason Mrachina, the company's vice president of sales and marketing, shared a little bit about the company and its council involvement. What does your company do? We are a manufacturer of light-truck...

Considine Sales & Marketing (CSM) is TORA's member spotlight this month. CSM was named SEMA's Rep Agency of the Year in 2009. Jim Considine shared about the company and why he appreciates serving the truck industry. What does your company do? We are a group of manufacturers' agents representing all...

A.R.E. has been involved with the Truck and Off-Road Alliance (TORA) for 14 years. Todd Hoffman, who was recently named president and CEO, currently serves on the Select Committee and leads a task force focused on providing technical information to members. Director of Marketing Bryan Baker recently...

David Brashears, director of marketing, Automotive Accessories Marketing USA (AAM), recently talked about his company and the value he sees in Truck and Off-Road Alliance (TORA) membership. What does your company do? We are a program distribution group that provides retail-level marketing to...