TORA Member Spotlight: Dee Zee Inc.

Dee Zee Inc. has been a member of the Truck and Off-Road Alliance (TORA) for nearly 15 years. Jason Mrachina, the company's vice president of sales and marketing, shared a little bit about the company and its council involvement.

What does your company do?

We are a manufacturer of light-truck accessories and law-enforcement products.

How long have you been in business?

38 years.

What is your company's history?

Dee Zee has been manufacturing aftermarket and original-equipment truck accessories in Iowa since 1977. Most Dee Zee products are made from aluminum and carry a lifetime warranty. Dee Zee was founded on the principle of manufacturing durable, lightweight products in the United States, while providing the best customer service using local employees and sales representatives. Our company remains committed to serving our customers around the world.

How many employees does Dee Zee have?

More than 750.

Why are you an TORA member?

Dee Zee is committed to ensuring that the light-truck accessory industry continues to thrive in the future. The best way to accomplish this is to support fair competition, educate consumers and retailers and develop world-class products that meet or exceed market demands. TORA is a great venue for collaborating with other like-minded manufacturers and companies in our industry.

Anything exciting you see happening in the truck market or in your company?

We are definitely seeing a greater opportunity to expand our business outside of North America. Working through SEMA, Dee Zee has traveled to Asia and the Middle East to open new markets and find a wider opportunity to sell our products.