This is a first look at the ’18 Jeep Wrangler Rubicon diesel mule seen testing in the desert alongside a caravan of RAM 2500 HDs with the 6.7L Cummins turbodiesel.

Dates and locations for several upcoming SEMA-sponsored shows, measuring sessions and activities have been announced.

The SEMA Battle of the Builders competition offers builders a chance to celebrate their accomplishments and provides them added exposure.

The SEMA Memorial Scholarship Fund awarded $168,000 to 61 individuals this year.

Joanne Lipman explains the importance of understanding unconscious bias and how people can overcome it.

SEMA Show management has already begun developing the official press conference schedule.

Check out the easy-to-use digital toolkit provided to Open House attendees.

In less than five years since it was conceived, the SDC has grown to be the largest openly accessible product database in the industry.

Tickets for the 2016 SEMA Industry Awards Banquet are available to SEMA Showgoers at www.SEMAShow.com/awards-banquet.

Nearly 400 members of the automotive specialty-parts industry attended the 2016 SEMA Installation and Gala to pay tribute to the industry’s pioneers and dedicated volunteers.