Although the deadline has passed for the additional new product $75 entry fee, it’s not too late to enter a product(s) in the New Products Showcase—the No. 1 reason buyers attend the SEMA Show.

Here’s a rundown of key deadlines for several booth services, as well as checklists to keep you on track and on budget.

With the last live Show having taken place a full two years ago, the aftermarket is roaring back to do business November 2–5 in a greatly expanded Las Vegas Convention Center (LVCC).

The early registration discount for the 2021 SEMA Show has passed. The price is now $90, and domestic attendees can pick up their badges on-site.

News and updates from around the motorsports industry.

Among the 200 builds competing in the SEMA Battle of the Builders are a project by Keith Kyker of Kyker's Rod & Kustom and another by Lonnie Gilbertson of Lonnie’s Shop.

Lerdahl discusses volunteering for PRO, his dream vehicle and typical weekend plans.