Breaking News

Official 2021 SEMA Show Press Conference Schedule Released

By John Santos

Press Conference
Press conferences are a great way for exhibitors to announce
breaking news to the media.

Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas. Below is the official press conference schedule as of September 15:

Monday, November 1
  • 5:00 p.m.–7:30 p.m: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside the Grand Central Lobby entrance)
Tuesday, November 2
  • 7:30 a.m.–9:00 a.m: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Las Vegas Resort & Casino)
  • 10:00 a.m.–10:20 a.m: Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.–10:50 a.m: Ford Motor Co., Ford Motor Company – Reveal (Booth #22220)
  • 11:00 a.m.–11:20 a.m: 4WP Factory, Unveiling ’21 Ford Bronco (Booth #58141)
  • 11:30 a.m.–11:50 a.m: Keystone Automotive, Vehicle Unveiling: Kevin Hart’s ’69 Roadrunner (Booth #21249)
  • 12:00 p.m.–12:50 p.m: Polaris Industries Inc., Make Your Mark: Richard Rawlings Debuts Custom; lunch will be served (Booth #61037)
  • 1:00 p.m.–1:20 p.m: Lexus, Lexus Press Conference (Booth #21803)
  • 2:30 p.m.–2:50 p.m: OPTIMA Batteries, Q&A with Mike Rowe (Booth #20323)
  • 3:30 p.m.–3:50 p.m: Redline Detection, OEM Chooses Redline for Essential Tool Program (Media Center)
  • 4:00 p.m.–4:20 p.m: Formula Drift Holdings LLC, 2022 Schedule and Announcements (Media Center)
Wednesday, November 3
  • 9:00 a.m.–9:20 a.m: Eaton Corp., New Builds with Eaton (Booth #23063)
  • 9:30 a.m.–9:50 a.m: CTEK Power Inc., Changing Battery Care Forever (Booth #24213)
  • 10:00 a.m.–10:20 a.m: Quadratec Inc., YJL Jeep Debut, Wholesale Program & New Products (Booth #55167)
  • 10:30 a.m.–10:50 a.m: Classic Recreations, World’s First Carbon Fiber Bodied Shelby Cobra (Booth #10941)
  • 11:30 a.m.–11:50 a.m: HEXIS, HEXIS Group: Who We Are and What We Do (Media Center)
  • 1:00 p.m.–1:20 p.m: CTEK Power Inc., Changing Battery Care Forever (Media Center)
  • 2:00 p.m.–2:20 p.m: Truck Hero, Truck Hero Partnerships and Announcements (Booth #70120)
Thursday, November 4
  • 9:00 a.m.–9:20 a.m: JM3 Oil Filter Wrench, JM3 Oil Filter Wrench – Reinvented (Media Center)