SEMA seeks to enlist industry and enthusiasts in the endless battle to protect a car owner’s right to modify his or her vehicle. During the 2021 SEMA Show, you can boost your industry’s political horsepower by visiting Las Vegas Convention Center room N243 and supporting SEMA’s Political Action Committee (PAC) and the SEMA Action Network (SAN).

Just three years after its humble beginnings at Dodger Stadium, the SEMA Show in 1970 was making the most of its home in the spacious Anaheim Convention Center. According to a post-Show report in the March 1970 issue of Hot Rod Industry News, more than 7,100 people attended the Show, not including 1,500 VIP guests. The count of exhibitor booths had risen to 481, making the Show the “greatest of all time” in the magazine’s eyes.

The final countdown to the 2021 SEMA Show has begun, and expectations couldn’t be higher. With the last live Show having taken place a full two years ago, the aftermarket is roaring back to do business November 2–5 in a greatly expanded Las Vegas Convention Center (LVCC). If you’re a Show attendee, there will be much to see and experience that’s entirely new, updated or enhanced in some way, and while getting lost in all the booths, demonstrations and automotive eye candy might be fun, you don’t want to lose your business focus.

It has been two long years since the industry last gathered in Las Vegas for our annual trade event, so for everyone who has waited in anticipation, welcome to the 2021 SEMA Show!

SEMA Showgoers are encouraged to use hotel shuttles and the Las Vegas Monorail to get to and from the SEMA Show in Las Vegas, as parking will be impacted by construction at the Las Vegas Convention Center (LVCC) during the event. Free hotel shuttle service will be available to and from the LVCC and more than 45 hotels, and discounted tickets are available to Showgoers for the Monorail, which will operate at extended hours during SEMA Show week.

Since the inception of the SEMA Show’s annual Battle of The Builders (BOTB) event in 2014, the nationwide competition series that culminates at the Show each November has become one of Show Week’s most anticipated events. While the cancellation of last year’s Show forced the competition to be held remotely, BOTB is back for 2021 with myriad offerings from the many builders and fabricators who’ve spent untold thousands of shop-hours in the past year to transform their automotive dreams into reality.

Welcome back to an extra special Global Tire Expo (GTE)–Powered by the Tire Industry Association. This year, in addition to the excitement of returning to Las Vegas and the GTE/SEMA Show following last year’s COVID-19 shutdown, we are proud to celebrate the 100th anniversary of the founding of our Association. What a milestone that is!