SEMA Hall Of Fame Inductee
Herb Fishel's mother tells the story of how-decades before winning the triple crown of racing, driving the pace car at the Indy 500 or being named one of Hot Rod magazine's 100 most influential people-he used to take the nipple off his bottle so he could wash his toy cars with milk.
While in diapers, he was training for his relationship with SEMA. As an adult, he pioneered the concept of a featured manufacturer, creating Chevrolet's "takeover" of the rotunda at the 1984 SEMA Show.