Truck and Off-Road Market Trends
By Douglas McColloch
Consumer trends and preferences may change over time, but in the automotive sphere, pickups never really fall out of fashion. They're the ideal multipurpose vehicles that function equally as daily commuters, job-site workhorses or recreational trail toys. For sheer versatility, nothing compares to them, and that's probably why the bestselling vehicle in the United States for more than 40 years in a row has been a pickup.
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