The late Priegel was an electrical engineer and worked for Raytheon at White Sands Missile Range, N.M., before he founded Autotronic Controls Corporation, better known as MSD Ignition, in his garage in 1970. Priegel and his engineers invented the multiple spark discharge ignition system known as MSD. MSD drove ignition technology for more than 40 years to both the street and racing markets, bringing soft-touch rev limiting to the performance and racing market in addition to crankshaft trigger systems, timing retards, start retards, and many other ignition products.

At a time when the industry was struggling with data due to the absence of an industry data standard, Wyly organized a group of SEMA members to define the problem via the SEMA Business Technology Committee (BTC). The BTC evolved into the SEMA Data Co-op (now SEMA Data), which Wyly ran as the program's CEO for five years. SEMA Data is a key member benefit that offers manufacturers a way to better organize their data and drive business success.

As SEMA president and CEO from 2002 until his retirement in 2022, Kersting led the organization through two decades of significant growth. During his tenure, he grew the globally recognized SEMA Show and bolstered the success of 6,000-plus SEMA member companies through innovative programs and services, including the SEMA Data Co-op (now SEMA Data), SEMA Garage & Emissions Lab, SEMA Political Action Committee (PAC), SEMA Ignited, SEMA Garage Detroit, and acquisition of the Performance Racing Industry (PRI).