By Ashley Reyes
Each year, the SEMA Truck & Off-Road Alliance (TORA) showcases up to 10 unique vehicle builds in a prime location at the SEMA Show through its Feature Vehicle Showcase. The vehicles--built by TORA member companies and installed with member manufacturers' products--highlight the latest trends, products and technologies driving the truck and off-road market today.
Applications for the 2025 TORA Feature Vehicle Showcase are now open. Selected applicants will have their vehicle displayed as part of the TORA Feature Vehicle Trail located outside the Las Vegas Convention Center West Hall.
"The TORA Feature Vehicle Showcase is all about raising awareness of the various business opportunities in the truck and off-road industry," said TORA Council Director Denise Waddingham. "We invite our members to submit an application for the chance to demonstrate their innovation in front of thousands of SEMA Show attendees."
Submissions are being accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, EV/hybrid and CUV/crossover. Each vehicle selected to be showcased will be featured on TORA's social-media channels and SEMA News up to and during the SEMA Show and be in the running for the TORA Feature Vehicle Best in Show Award announced during TORA's SEMA Show Reception.
Companies interested in showcasing a vehicle must be a current SEMA and TORA member, and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares.