Attendees will gain insight into the association's latest initiatives, tailored business-solutions and the state of the automotive specialty-equipment market.

Several automotive-related updates have taken place during the 2025 CES event in Las Vegas.

News From DC -- Wilbor will tap into her grassroots advocacy expertise to mobilize SEMA's legion of automotive enthusiasts.

A roundup of news from around the specialty-equipment and automotive industries.

By SEMA News Editors

 

Honda and Nissan have announced plans to merge both companies by 2026, according to a joint press conference, which would make the new entity the world's third-largest automaker, following Toyota (Japan) and Volkswagen (Germany).  

Get to know Baranauckas, associate product manager at The Coats Company, in his interview with SEMA News.

Get to know the company's story in this interview with Auto Metal Direct's Marketing Director Jason Chandler.

All profits from online orders will be donated directly to support the victims and their families.

In a letter to Johnson, lawmakers listed the reversal of EV mandates and other Biden-Harris policies as a requirement for their support.

The program provides financial support to selected industry members who are paying off a degree or certification from a college, university or career tech school.