By SEMA News Editors
PRI Show Opens in Indianapolis
The 37th PRI Show officially opens today in Indianapolis, kicking off with the Grand Opening Breakfast featuring welcome remarks from Indiana Governor Mike Braun and a conversation with motorsports legend Mario Andretti.
Taking place December 11-13 at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show is the largest trade show in Indiana and the premier destination for motorsports professionals worldwide. Produced by Performance Racing Industry, the event serves as the ultimate platform for innovation, networking and business development across all forms of racing.
Industry Support Stronger Than Ever
The 2025 PRI Show is on track to be one of the largest in nearly two decades, with more than 1,060 exhibitors confirmed, including 161 first-time participants. This overwhelming response underscores the industry's deep commitment to PRI as the central hub for connecting, innovating, and driving business forward.
"The PRI Show reflects the strength and passion of the motorsports industry," said PRI President Michael Good. "Every year, we bring together the people, products, and ideas that shape the future of racing. This year's event is bigger than ever, and we're proud to provide a platform where innovation and opportunity converge."
A Major Economic Driver
Motorsports is a major economic force in the United States, generating $69.2 billion in economic activity (and $2.75 billion in the State of Indiana), supporting 318,560 full-time jobs, and delivering $22.2 billion in wages and benefits, according to PRI's Motorsports Economic Impact Study. The PRI Show amplifies this impact by serving as the global gathering point for the industry, where business deals are made, partnerships are formed, and innovation is showcased.
According to Visit Indy, the PRI Show contributes tens of millions of dollars in economic impact--estimated at $70 million--as thousands of attendees and exhibitors fill every corner of the Indiana Convention Center and Lucas Oil Stadium. This convergence of industry leaders and innovators reinforces PRI's role in shaping the future of motorsports through stronger relationships with sanctioning bodies, expanded educational programs, and a growing presence at race tracks nationwide.
2025 Show Highlights
Attendees will experience an immersive showcase of innovation and engagement, including:
- PRI SIM Racing Arena: a dedicated space for sim racing technology and demonstrations.
- Featured Products Showcase: highlighting the newest and most popular motorsports products.
- Hammertown @ PRI: a new off-road racing exhibit featuring championship-winning vehicles and leading brands.
- Machinery Row: live demonstrations of race machining equipment and technology.
- Trailer and RV Exhibits: the latest in racing trailers and motorcoaches inside Lucas Oil Stadium.
- PRI Hall of Fame Induction: the Class of 2025 was honored for their contributions to motorsports.
- T.O.P.S. HQ presented by MyRacePass: a dedicated hub for track operators, promoters and sanctioning bodies featuring a full schedule of sessions focused on track operations, event promotion and industry collaboration.
"Attendees will experience the most comprehensive showcase in motorsports, from cutting-edge products and live demonstrations to immersive activations like Hammertown and the PRI SIM Racing Arena," said PRI Show Director Karin Davidson. "This event is designed to spark connections, deliver hands-on learning, and provide insights that help businesses and race teams thrive in the year ahead."
Several key industry organizations will also host events during the Show, including Women in Motorsports North America (WIMNA), Race Track Business Conference (RTBC), International Council of Motorsports Sciences (ICMS) and more, underscoring PRI's commitment to nurturing relationships across the motorsports ecosystem.
Driving the Future of Motorsports
The PRI Show continues to evolve with programs that reflect emerging trends, such as sim racing and workforce development initiatives. Through education tracks, networking events, and competitions like the Hot Rodders of Tomorrow National Championship, PRI is connecting the next generation of talent with industry leaders to ensure a strong future for motorsports.
PRI Welcomes Three New Members into Hall of Fame
PRI welcomed three new members into its Hall of Fame during the 2025 PRI Show Grand Opening Breakfast at the Indiana Convention Center in Indianapolis. Now in its second year, the Hall of Fame recognizes individuals whose careers, leadership and innovation have made a lasting impact on motorsports. Inductees are selected by an industry committee based on their achievements, years of involvement and integrity.
The PRI Hall of Fame was introduced in 2024 to celebrate individuals whose vision and contributions have shaped the motorsports industry. The inaugural class featured Ed "Isky" Iskenderian, widely regarded as the "Camfather" for his pioneering camshaft innovations, and Steve Lewis, founder of PRI and architect of the PRI Trade Show. Their influence established a tradition of honoring leaders whose work drives progress and inspires future generations.
"The PRI Hall of Fame is about celebrating the visionaries and pioneers whose passion and dedication have shaped the motorsports industry," said PRI President Michael Good. "After launching the Hall of Fame in 2024 and honoring our inaugural inductees, we are proud to recognize this year's class whose achievements and leadership continue to inspire future generations of racers, innovators, and industry professionals."
PRI Hall of Fame Class of 2025
Paul "Scooter" Brothers
Paul "Scooter" Brothers has been immersed in motorsports and automotive performance his entire life. From his early days at Racing Head Service to leadership roles at Competition Cams and COMP Performance Group, Brothers consistently drove innovation in engine technology and performance products. As SEMA chairman of the board, he was instrumental in its acquisition of PRI in 2012, helping to strengthen the racing and performance industry. Brothers was recognized as the 2002 SEMA Person of the Year and a 2005 SEMA Hall of Fame inductee. His contributions to the Society of Automotive Engineers, NHRA, NASCAR and the broader racing industry have left a legacy of leadership, mentorship, and industry advancement. He is also a partner in Driven Racing Oil, which provides specially blended racing and high-performance motor oils.
John Kilroy
John Kilroy dedicated more than two decades to growing PRI Magazine and the PRI Show, serving as editor for 22 years before becoming vice president and general manager. Known for his deep respect for the racing industry and commitment to editorial excellence, Kilroy brought integrity, insight and passion to every facet of his work. He played a pivotal role in shaping PRI's coverage and the annual trade show experience, fostering industry growth and celebrating innovation. Kilroy passed away in 2022, leaving a legacy of dedication, professionalism and passion for motorsports that continues to inspire the PRI community.
Chris Raschke
Chris Raschke's enthusiasm, energy and commitment to motorsports were evident in every endeavor he undertook. Serving as director of sales and marketing at Automotive Racing Products (ARP), Raschke represented the brand at countless racing events, trade shows and car shows. He also pursued land speed racing at the Bonneville Salt Flats, earning the prestigious Red Hat and Black Hat for record-setting achievements, including driving the Speed Demon streamliner to 459.734 mph. Tragically, Raschke was killed in a land speed attempt in August 2025. His welcoming smile, quick wit and larger-than-life personality inspired everyone he encountered. His passion for racing, both on and off the track, left an enduring impact on the motorsports community.
