By SEMA Editors

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.

View the Products for Project-Vehicle Builders list.

By SEMA Editors

SEMA Show exhibitors planning to host a special appearance in their booth must submit the Celebrity Appearance Notification form by September 1 to be featured in the SEMA Show’s printed material. Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.

Complete the Celebrity Appearance Notification form to have your special attraction publicized with your company name and Show booth number. The information will be included in the Official 2021 SEMA Show Directory.

Exhibitors can learn how to get the most out of their 2021 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

Information about the 2021 SEMA Show is available on www.SEMAShow.com.

Click here for a complete listing of 2021 SEMA Show deadlines.

 By SEMA Editors

New for this year, the New Products Showcase will be located in the Las Vegas Convention Center’s Upper South Hall in booth #31255. In addition, buyers and media can now use the Show app on their mobile device to scan and save products and provide step-by-step directions to the exhibitors that submitted each product.

Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free!

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 8.
• After October 8, the cost is $150 per entry.
• No refunds provided after October 8.
• Entries submitted on-site will be accepted on a space availability basis.

Enter your new products now!

For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.

By Richard Hail

After debuting 12 months ago at SEMA360, the SEMA Social Media Correspondent Program has been expanded and is accepting applications from industry influencers.

After working informally with influencers for several years, the SEMA Social Media Correspondent Program debuted in 2020 and has given influencers exclusive access to information, events and programs that resulted in expanded coverage of top SEMA initiatives and member programs and services. As content creators developed authentic, social-media-friendly messages that resonated with audiences on their respective platforms, the industry was able to learn about the products used on their builds and the younger generation was encouraged to get involved in the fun and exciting automotive industry.

Through a rigorous registration and onboarding process, SEMA sources and approves content for the SMC program, which then gives influencers access to valuable resources that they can use to develop exciting content for their audiences. The program now includes more than 100 participants on a variety of platforms, throughout the United States and Canada, representing multiple segments of the industry including truck, off-road, sport compact, hot rods, racing and more.

SEMA continues to actively recruit automotive influencers for the SEMA Social Media Correspondent program. Apply now to be considered.

By SEMA Editors

The 2021 SEMA Show is about 10 weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.

Complete Deadlines Checklist - Take advantage of Early-bird rates—order before the deadlines!

The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.

Budget Checklist – Double check your Show prep.

The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show. 

Upcoming Exhibitor Deadlines – Take advantage of discounts by acting before the deadlines.

• September 1 – Celebrity Appearance Notification (to be included in printed Show material)
• September 3 – Booth Design Notification (Required for all exhibits 20x20 sq.-ft. or larger)
• September 3 – Multi-level Booth Design Notification (Required for all exhibits 20x20 or larger)
• September 3 – Permit Application to Clark County–Hot Works
• September 3 – Permit Application to Clark County–Spraying & Dipping
• September 3 – Permit Application to Clark County for Outside Exhibits, Tents, Staking Plans
• September 6 – Hanging Sign Design Notification Form to Show Management
• September 10 – Booth Vehicle Display Application (Vehicles displayed in booth)
• September 17 – Sponsorship Artwork/Materials Due to Freeman
• September 23 – Freight–Freeman Warehouse–first day to accept advance freight

• September 23 – Lead Retrieval Rental (Advance Rate)–CompuSystems
• September 30 – Fabric Graphics–Freeman
• October 1 – Target Move-in Date Change Request-Freeman
• October 1 – Internet/Telephone Order (Advance Rate)–Cox Business (LVCC)
• October 1 – Products for Project Vehicle Builders
• October 1 – International Air Freight Arriving at Los Angeles International (LAX) Airport
• October 1 – International Sea Freight Arriving at Long Beach Terminal
• October 8 – EAC – (Exhibitor-Appointed Contractor) Application Form

Click here for a complete listing of 2021 SEMA Show deadlines.

More information on the 2021 SEMA Show is available at www.SEMAShow.com.

By Luis Morales

The Stratasys Mobile Showroom is making a stop at the SEMA Garage in Diamond Bar, California, Friday, August 27, between 10:30 a.m.–2:30 p.m., to meet with our technical experts about the benefits of additive manufacturing.

Attendees will get a first-hand look at the new Origin One and F770 printers as well as the J55, F370 and Makerbot series, along with dozens of interesting sample parts. After visiting the truck, grab some refreshments and catch a tour of the SEMA Garage.

This is a free event and it is open to all SEMA members.

Register now!

For more information, contact Steve Rebensdorf at 714-815-3300 or steve.rebensdorf@stratasys.com.

By SEMA Editors

The deadline to update exhibitor information for the printed 2021 SEMA Show Directory is August 27.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.

Click here for more information about updating your SEMA Show Directory listing, or contact Maurice O’Connell at mauriceo@sema.org or 909-978-6660.

Click here for a complete listing of 2021 SEMA Show deadlines.

By Jason Catullo

The 2021 SEMA Space Allocation process was completed in late June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By Ashley Reyes

Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.

Tuesday, August 31 – Preventing Ransomware in the Automotive Aftermarket—What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats
Track: Small-Business Strategy

Cybersecurity threats continue to be one of the most important concerns for businesses and organizations. During this live webinar, aftermarket executives and decision makers will learn everything they need to know about how to make educated cybersecurity decisions. The information conveyed will help businesses identify key vulnerabilities within their organization and provide strategies and techniques for mitigating security threats.

Register here.

Newly Added: Wednesday, September 1 – Facebook Live Chat Featuring Kim Pendergast
Track: Industry Talks

Join CEO of Magnuson Superchargers Kim Pendergast for a candid discussion on female leadership during this Facebook live chat presented by the SEMA Businesswomen’s Network (SBN). Pendergast will discuss “What Tools Belong in a Woman’s Toolbox,” which will help members understand what the top qualities of a leader are and what tools women need to enhance their own leadership.

Location: SBN Facebook page

Thursday, September 9 – Thriving From Day 1 to Day 365
Series: Perfecting Your Job Search, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks

Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up to day 365 in this live, interactive webinar. Automotive aftermarket professionals will learn how to prep for day one after accepting a new job and how to create a short-term plan to exceed goals for the first year. The session will also include a virtual breakout for participants.

Register here.

Newly Added: Tuesday, September 14 – The Value of a Diverse Team
Series: Team Management, Powered by SBN
Track: Industry Segments, Powered by SEMA Councils and Networks

Having a diverse workforce brings new ideas, innovations and, ultimately, greater success to a team. Aftermarket managers will learn how individuals with disabilities can bring valuable diversity to the workplace, and how to support and respond when a direct report discloses that he or she has a disability. This webinar will provide managers with information that is not typically included in training for management positions.

Register here.

Newly Added: Wednesday, September 15 – Emerging Trends: Electrification, Alternative Power and Advanced Technology
Series: SEMA Industry Insights
Track: Trends & Research

Vehicle electrification, alternative power and emerging technology continue to impact the future of automobiles. During this live webinar, the SEMA Market Research team will present an outlook and sales forecast for electric and other alternative energy vehicles, insight on the challenges and barriers to electric vehicle adoption, a look at the advanced safety technology being put in vehicles today, implications for the aftermarket and more.

Register here.

By Ashley Reyes

Cybersecurity threats have always been important concerns for businesses. This is especially true as the pandemic redefined how organizations operated—with employees working remotely and utilizing their own devices.

During a live webinar on August 31, at 11:00 a.m. (PDT), aftermarket executives and decision makers will learn everything they need to make educated cybersecurity decisions. Even if not tech savvy, participants will learn how to reduce the threat of hacking and ransoming, discover how to identify key vulnerabilities within their organization and leave with the knowledge necessary to develop strategies and techniques for mitigating security threats.

Targeted specifically to owners and leaders of automotive aftermarket retailers, manufacturers and WDs, this webinar will feature business and cybersecurity experts sharing key strategies on how to reopen businesses without opening doors to disaster.

Learn more and register here for “Preventing Ransomware in the Automotive Aftermarket: What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats.”