News | Specialty Equipment Market Association (SEMA)

New Products From MAHLE, Mishimoto, Powerteq and More

Thu, 04/09/2020 - 11:41

By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Holley Intech Cold Air Intake Holley has released its Intech cold air intake system for the ’15–’20 Ford Mustang with the 2.3L engine. It engineered to produce an extra 12.3 hp and 13.5 lb.-ft. of torque on the dyno. It features a patented Slip-Seal housing-filter-tube interface manufactured to eliminate the use of hose clamps and adapters. The large, high-flow, washable and reusable four-layer dry air filter are created to eliminate the use of filter oils that can damage MAF sensors and set off “check engine” lights. The housing design is constructed to match the engine compartment of your vehicle. 866-464-6553 www.holley.com PN: 223-15
Holley Steel Braided Hydraulic Clutch Line Holley announces the release of its steel braided hydraulic clutch line. The line is constructed to allow for both increased fluid capacity and to improve clutch pedal feel. This is achieved via the stainless-steel construction of the line which is designed to minimize expansion and contraction of fluids within the line. A roll pin and O-ring are included. 866-464-6553 www.holley.com PN: 319-306
MAHLE Powerpak Piston Kit MAHLE Motorsport introduces its Powerpak Piston Kit for the 327 small-block Chevy engine. The kit is engineered to create more power. MAHLE Motorsport’s pistons are machined to exact tolerances to fit the original block with features that are typical of custom-ordered pistons. The pistons are dual coated with a dry lubricant phosphate coating and then MAHLE’s GRAFAL skirt coating constructed to reduce drag, wear and noise. The pistons are available in three sizes: 332 cu. in. with a 4.030-in. bore, 333 cu. in. with a 4.040-in. bore and 337 cu. in. with a 4.060-in. bore. 888-255-1942 www.mahlemotorsports.com PN: Varies
Powerteq Jammer Cold Air Intake Powerteq announces the release of its Jammer cold air intake for the ’13–’18 Ram 6.7L. The intake is designed to optimize truck performance. New CARB EO number D-802-6 on part numbers 38255 & 38255-D for the ’13–’17 Ram 6.7L Diesel is now supported. The intake is engineered to improve airflow by blocking hot air and using cooler, denser air for optimal efficiency. 866-404-6141 www.diablosport.com PN: With Oil Filter 38255, With Dry Filter38255-D	3
Hooker Blackheart LS/LT Swap Engine Mounts Hooker BlackHeart has released its application-specific LS/LT engine-swap mounting brackets. The brackets are designed for ’67–’72 GM C10 pickups to achieve optimized component clearances and drivetrain/U-joint operation angles when used in conjunction with the transmission crossmember and Hooker BlackHeart long-tube headers and dual exhaust systems. NOTE: Designed for use with narrow frame rails. 866-464-6553 www.holley.com PN: BHS511
Hooker Blackheart LS Swap Long Tube Headers Hooker BlackHeart introduces LS Swap Long Tube headers for ’67–’72 GM C10/C20 2WD trucks. The tube geometry is designed for maximum clearance and can be installed with the engine bolted in place. Designed for use with BlackHeart LS swap mounts, brackets, crossmembers and exhaust systems for a complete swap system. 866-464-6553 www.holley.com PN: BH13172
Mishimoto Baffled Oil Catch Can Mishimoto announces the release of its Baffled Oil Catch Can for the ’15–’20 BMW F8X M3 and M4. The kit uses its 50-micron bronze filter and internal baffle engineered to separate the oil from the crankcase vapors. The CNC-machined lid features large inlet and outlet ports to designed to match the inner dimension of the CCV hose. The kit comes with two direct-fit hoses, which require no modification to the engine cover, one direct-fit billet aluminum mounting bracket and two aluminum barb fittings connect the hoses to the can. 877-466-4744 www.mishimoto.com PN: MMBCC-F80-15CBE
’69–’82 Corvette Forged Front Wheel Hub Assembly Holley introduces its REKUDO 4140 steel front wheel bearing hub assembly for ’69–’82 C3 Chevy Corvette. The forged 4140 steel construction is manufactured to offer 25% higher tensile strength and 35% higher fatigue strength than cast hubs. The hub comes with races and wheel studs installed. To complete the installation, wheel bearings, inner seal, washer, castle nut and cotter pin are included. 866-464-6553 www.holley.com PN: RK600-01

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Movers & Shakers: Companies Manufacturing Protective Equipment for Medical Professionals

Thu, 04/09/2020 - 11:19

Compiled by SEMA Editors

Covercraft Industries is bringing its Wichita Falls production facility back online to expand the production of Personal Protective Equipment (PPE) due to increased demand and need during the COVID-19 pandemic.

Covercraft Expands Production of Personal Protective Equipment in Texas Facility

Covercraft Industries is bringing its Wichita Falls production facility back online to expand the production of Personal Protective Equipment (PPE) due to increased demand and need during the COVID-19 pandemic. The company began PPE production in its Oklahoma facility March 30. At the time of this release, there were approximately 50 Oklahoma employees and 40 Texas employees brought back from furlough to produce protective gowns and masks. Groups or organizations in need of PPE products should contact Covercraft at 405-367-8930 or covercraftppe@covercraft.com.

Tenneco Partners With GM to Increase Production of Ventilators

Tenneco has partnered with General Motors to supply components to increase the production of ventilators needed to support the medical community. According to a statement from the company, partnering in and supporting this effort to help mitigate this widespread lack of vital equipment is something it is proud to be able to do.

CRP Technology Manufacturing Emergency Valves

CRP Technology is manufacturing several functional prototypes of emergency valves for reanimation devices and link-components for emergency respiratory masks for assisted ventilation. The CRP Technology’s Rapid Prototyping Department has used the 3D printing technology called HSS (High Speed Sintering) and the Windform P1 isotropic material to make both types of components. For more information, visit www.crptechnology.com.

Matt Beenen, 2018 SEMA Launch Pad winner, is shifting production at BuiltRight Industries to make face shields in order to meet the needs of his community, customers and their families in the wake of the Coronavirus pandemic.

BuiltRight Industries to Make Face Shields for Medical Personnel

Matt Beenen, 2018 SEMA Launch Pad winner, is shifting production at BuiltRight Industries to make face shields in order to meet the needs of his community, customers and their families in the wake of the Coronavirus pandemic. BuiltRight manufactures truck organization accessories and has a wide range of prototyping equipment in-house, so, Beenan selected a design for a protective face shield and proceeded to produce a 3D-printed frame. He found that clear binder covers, readily available through office supply outlets online, could be hole-punched to fit onto the face shield. He put his 3D printer to work, offered his online community the face shields and found the demand was overwhelming. One printer just wasn’t enough, so Beenan ordered four more 3D printers. With five printers running 12 hours a day, Beenan is producing and distributing 120 shields daily. He anticipates doubling that output in the coming week.

With growing demand and to expedite the request process, BuiltRight added the Protective Face Shield Kit as an online product—a package of five plastic frames and 10 replaceable shields for shipping cost plus $2 toward production. All components are washed and users are instructed to sanitize before use. Local hospitals, fire departments and first responder groups have reached out and are among those who received the first 500 face shields produced. For more information about BuiltRight or its face shield initiative, contact Beenen at matt@builtrightind.com.

ReadyLIFT Suspensions Acquires Zbroz Racing

ReadyLIFT Suspensions has announced that it has acquired Zbroz Racing—an aftermarket performance parts manufacturer focused on UTV and snowmobile suspension components. ReadyLIFT is a division of Wheel Pros, the preeminent distributor of proprietary branded aftermarket products for vehicles and powersports. Wheel Pros is backed by Clearlake Capital Group L.P.—a private investment firm. Financial terms of the transaction are not being disclosed. Zbroz was founded in 1998 by the four Zollinger brothers after their successful snowmobile hill climbing career. Today the company provides suspension products for snowmobiles and UTVs.

Fleece Performance to Develop Face Shields

Fleece Performance has redeployed its engineers and a portion of its flexible manufacturing space to develop, test, document, and begin producing a disposable full face shield for medical professionals nationwide. Officials report the ability to produce 500 shields per single shift, with up to 100,000 units made each day. For more information, visit www.fleeceperformance.com.

PRP to Produce Masks for Healthcare and Essential Workers

PRP, a manufacturer of suspension seats and accessories for off-road vehicles, has started to manufacture face masks out of its California facility to help protect healthcare and essential workers across the country. PRP will produce three different types of masks, as well as a plastic face shield. The first of the three—a one-piece mask—will be comprised of one layer of cotton jersey knit fabric. The second—a tri-fold mask—will have two-layer cotton knit. The last will be comprised of one layer of cotton, one layer of bamboo antimicrobial fabric and one layer of copper mesh. PRP has reached out to owners of essential businesses and is currently donating masks so they can remain open. Additionally, the company has been communicating with local healthcare facilities to donate the tri-fold masks with the copper mesh layer.

Lubrication Specialties is making an alcohol-based hand sanitizer to assist with preventative care during the COVID-19 pandemic.

Lubrication Specialties Inc. to Produce Hand Sanitizer in Response to COVID-19 Pandemic

Lubrication Specialties Inc. (LSI) has announced it is redeploying a portion of the company’s Mt Gilead, Ohio, manufacturing facility and headquarters to make alcohol-based hand sanitizer to assist with preventative care during the COVID-19 pandemic. LSI will manufacture up to 4,500 bottles of 4 oz. hand-sanitizer over the next few weeks and continue operations as long as supplies of raw materials are available. The hand sanitizer will be a 75% isopropyl alcohol antiseptic, non-sterile solution.

Ray Weaver to Lead Quadratec Wholesale Division

Quadratec Inc. has appointed Ray Weaver to oversee its wholesale division. Weaver brings 22 years of management experience in automotive wholesale sales and marketing to the company. He will focus on acquiring and developing business-to-business relationships with resellers throughout the aftermarket Jeep landscape. He will be based at Quadratec’s headquarters in West Chester, Pennsylvania, and report to President and COO John Stewart. Weaver joins Quadratec following 10 years as northeast sales manager and national WD sales manger for Omix-ADA.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Navigating the Pandemic: A Panel Discussion With SEMA Members

Thu, 04/09/2020 - 11:09

By SEMA Editors

Presenter Gene Marks of The Marks Group and a SEMA-member panelist group representing manufacturing, retail and distribution share candid insights and strategies on the impacts of COVID-19 for individuals and businesses. Guests include Kim Pendergast, CEO, Magnuson Superchargers; Jon Pulli, CEO, Turn 14 Distribution; and Tyler Copenhaver, managing director, Apex Custom LLC.

Navigating the Pandemic: A Panel Discussion With SEMA Members

Thu, 04/09/2020 - 11:09

By SEMA Editors

Presenter Gene Marks of The Marks Group and a SEMA-member panelist group representing manufacturing, retail and distribution share candid insights and strategies on the impacts of COVID-19 for individuals and businesses. Guests include Kim Pendergast, CEO, Magnuson Superchargers; Jon Pulli, CEO, Turn 14 Distribution; and Tyler Copenhaver, managing director, Apex Custom LLC.

OSHA Provides Guidance on Face Masks and Respirators

Thu, 04/09/2020 - 10:57

By SEMA Washington, D.C., Staff

The Occupational Safety and Health Administration (OSHA) has issued two memos providing guidance to employers on the use of face coverings for workers. Recognizing that the federal government has encouraged non-healthcare employers to donate N-95 respirators to healthcare workers, OSHA is giving employers limited relief from OSHA’s Respiratory Protection standard during the COVID-19 crisis. Specifically, the first memo gives employers relief to extend the use of National Institute for Occupational Safety and Health (NIOSH)-approved respirators and to permit the reuse of them. The second memo allows employers in certain circumstances to use respirators approved by other countries when a NIOSH-approved respirator is unavailable.

In related news, on April 4, 2020, the Centers for Disease Control and Prevention recommended that people wear cloth face coverings in public settings, especially in areas of significant community-based transmission. This recommended practice is in addition to maintaining 6-ft. social distancing. The simple cloth face coverings may be made from common materials and are not to be surgical masks or N-95 respirators, which are reserved for healthcare workers and other medical first responders.

For more information, contact Stuart Gosswein at stuartg@sema.org.

OSHA Provides Guidance on Face Masks and Respirators

Thu, 04/09/2020 - 10:57

By SEMA Washington, D.C., Staff

The Occupational Safety and Health Administration (OSHA) has issued two memos providing guidance to employers on the use of face coverings for workers. Recognizing that the federal government has encouraged non-healthcare employers to donate N-95 respirators to healthcare workers, OSHA is giving employers limited relief from OSHA’s Respiratory Protection standard during the COVID-19 crisis. Specifically, the first memo gives employers relief to extend the use of National Institute for Occupational Safety and Health (NIOSH)-approved respirators and to permit the reuse of them. The second memo allows employers in certain circumstances to use respirators approved by other countries when a NIOSH-approved respirator is unavailable.

In related news, on April 4, 2020, the Centers for Disease Control and Prevention recommended that people wear cloth face coverings in public settings, especially in areas of significant community-based transmission. This recommended practice is in addition to maintaining 6-ft. social distancing. The simple cloth face coverings may be made from common materials and are not to be surgical masks or N-95 respirators, which are reserved for healthcare workers and other medical first responders.

For more information, contact Stuart Gosswein at stuartg@sema.org.

OSHA Provides Guidance on Face Masks and Respirators

Thu, 04/09/2020 - 10:57

By SEMA Washington, D.C., Staff

The Occupational Safety and Health Administration (OSHA) has issued two memos providing guidance to employers on the use of face coverings for workers. Recognizing that the federal government has encouraged non-healthcare employers to donate N-95 respirators to healthcare workers, OSHA is giving employers limited relief from OSHA’s Respiratory Protection standard during the COVID-19 crisis. Specifically, the first memo gives employers relief to extend the use of National Institute for Occupational Safety and Health (NIOSH)-approved respirators and to permit the reuse of them. The second memo allows employers in certain circumstances to use respirators approved by other countries when a NIOSH-approved respirator is unavailable.

In related news, on April 4, 2020, the Centers for Disease Control and Prevention recommended that people wear cloth face coverings in public settings, especially in areas of significant community-based transmission. This recommended practice is in addition to maintaining 6-ft. social distancing. The simple cloth face coverings may be made from common materials and are not to be surgical masks or N-95 respirators, which are reserved for healthcare workers and other medical first responders.

For more information, contact Stuart Gosswein at stuartg@sema.org.

New SEMA Show STAGE Video: Brittany and Kevin Williams of LiteBrite Studios

Thu, 04/09/2020 - 10:20

By Ashley Reyes

A new video featuring Brittany and Kevin Williams of LiteBrite Studios at the 2019 SEMA Show is now available. Direct from the SEMA Show STAGE, the featured episode offers viewers the chance to get to know the social media influencers who have amassed more than 103,000 followers on their Instagram account and 113,000 subscribers on their YouTube account.

In addition to their extreme Jeep Driving YouTube Channel, Brittany and Kevin hold careers as professional drifters. Get to know their story as they share their insight on creating a dedicated YouTube following, how to monetize social media channels, and the importance of finding your niche and what you are passionate about.

“You definitely have to do something that you love, that you enjoy and you have to be able to be yourself while you do it,” said Brittany. “If you’re fake on camera, people feel it. And if you’re genuinely having fun, that type of excitement is insanely contagious.”

Additional talking points include their experience on joining the Netflix show “Hyperdrive,” how to overcome your fears by taking risks and creating a mindset capable of reaching your dreams.

“That’s what living your life to the fullest is; when you see an opportunity, always seizing, no matter how small or big, just taking it,” said Kevin. “Because you never know who you are going to meet.”

In addition to her past experiences, Brittany also shares advice for women pursuing a career in motorsports and the benefits of listening to industry experts and seeking a mentor.

“Mentors can have such a positive impact in terms of success and your entire life,” said Brittany. “What’s amazing is finding a mentor is so much easier than people think; the only thing is that you cannot be afraid to ask the question in the first place.”

Check out Brittany and Kevin’s full video and stay tuned to SEMA eNews for additional featured interviews powered by SEMA Education in partnership with the SEMA Wheel and Tire Council (WTC). For the latest news and updates on the STAGE, follow SEMA Education on Facebook and Instagram.