Tue, 08/05/2025 - 07:36

By Ashley Reyes

ChrisFix

 

In today's world of social media, where content is king, it takes a creative mind, authentic storytelling and high-quality content to capture and keep an audience's attention. For automotive content creators, this means producing photos and videos that are not only entertaining to watch but also educate, inspire and engage passionate enthusiasts across the automotive spectrum. 

To recognize and celebrate a content creator whose exceptional dedication has enriched automotive culture during the past year, SEMA is accepting nominations for its 2025 SEMA Content Creator of the Year Award.  

The SEMA Content Creator of the Year Award recognizes a content creator's significant impact in shaping a vibrant community and fostering a positive environment among automotive enthusiasts. Nominees should be individuals whose creative efforts have not only elevated the discourse around automotive passions but have also inspired a deeper appreciation for art and innovation within the industry. 

If you know a content creator who has used their platform to promote positive automotive content, messaging and/or entertainment which has benefited the automotive aftermarket and automotive culture, this is your chance to help them get the recognition they deserve! Submit a nomination by Friday, August 15, at sema.org/awards.  

SEMA is also accepting nominations for other prestigious SEMA Industry Awards. The SEMA Industry Awards are presented to individuals and companies that have made outstanding contributions to the automotive specialty-equipment industry during the past year. The program recognizes honorees in six different categories: Channel Partner of the Year, Content Creator of the Year, Gen-III Innovator of the Year, Manufacturer of the Year, Person of the Year and Visionary 8. 

The 2025 SEMA Show festivities will shift into gear on Tuesday, November 4, with the Kickoff Breakfast, where 15 cutting-edge New Product Awards will be unveiled alongside top honors for Channel Partner of the Year and Manufacturer of the Year. 

On Thursday, November 6, the Visionary 8 and SEMA's Best Engineered Vehicle of the Year winner will be announced live at SEMA Central. The momentum will continue the same day at the newly reimagined industry homecoming--SEMA Industry Honors--now staged at the iconic Fontainebleau. This red-carpet-style gathering brings together the industry's biggest names to spotlight standout achievements, including Content Creator of the Year, Gen-III Innovator of the Year and the coveted Person of the Year. 

Learn more, and submit your nominations at sema.org/awards.  

Thu, 07/31/2025 - 12:29

From the SEMA Washington, D.C., office

EPA GHG Announcement

 

The U.S. Environmental Protection Agency (EPA) recently announced it would seek the repeal of the 2009 "endangerment" legal interpretation on greenhouse gas emissions that has since formed the backbone of federal and state emissions policies and standards. EPA Administrator Lee Zeldin also outlined the agency's plans to repeal its multipollutant standards for light- and medium-duty motor vehicles (i.e., tailpipe standards). 

SEMA is excited by this announcement–but why? We explain below. 

What's happening? 

The EPA is taking concrete steps to repeal a formal declaration from 2009 that establishes that greenhouse gas emissions pose a threat to public health and welfare. The agency will use the federal rulemaking process, a series of steps that will play out over the course of several months (including an opportunity for the public to comment), before a repeal is official. It all started with the July 29 announcement of a forthcoming proposed rule to rescind the 2009 endangerment finding and with it all subsequent greenhouse gas emissions regulations for motor vehicles and engines.   

Why is this important? 

The greenhouse gas emissions endangerment finding has served as the legal and scientific backbone of many federal actions to regulate the emissions of motor vehicles, but also power plants and other industries determined to be sources of carbon dioxide, methane and several other heat-trapping air emissions. 

How did this all happen? 

Like a lot of things in Washington, D.C., it started with a court case. In 2007, the U.S. Supreme Court in Massachusetts v. EPA ruled that greenhouse gases are air pollutants covered under the Clean Air Act and therefore subject to regulation. The EPA, under the Obama Administration, then underwent an extensive rulemaking period (similar to the one that's about to start), which resulted in a "cause or contribute" determination for motor vehicles.  

The first greenhouse gas emissions standard for vehicles was issued in 2010 under the Obama Administration, with both the Massachusetts decision and rulemaking as the legal justification. Ever since then, the EPA has used the greenhouse gas endangerment finding as its basis to regulate motor vehicle emissions. 

What's affected? 

If finalized, this proposed rule will eliminate greenhouse gas standards for light-, medium- and heavy-duty vehicles and heavy-duty engines on new vehicles. This will ensure that automakers are able to produce vehicles based on consumer demand, rather than staying under greenhouse gas limits defined by the EPA, which have significantly influenced the models of vehicles available to the American people since 2009. This policy shift will directly impact the range of new vehicle choices that exist in the coming years. 

What's not affected? 

The EPA's proposed rule will directly impact federal new car requirements, but does not allow vehicle owners to remove emissions control features from vehicles driven on-road. 

Accordingly, defeat devices remain illegal under section 203(a)(3) of the Clean Air Act and 40 C.F.R. §§ 1068.101(b). This has not changed; the EPA continues to maintain the authority to enforce against businesses that manufacture, offer for sale, sell or install any parts or components that bypass or defeat emissions controls for on-road vehicles. 

Similarly, any production, sale, distribution or use of aftermarket products that take a street-use motor vehicle out of compliance with federal emissions standards could still face action by EPA and the Department of Justice. 

Check out our previous FAQ for more information. 

My friends say if I support this, I'm anti-environment. Is that true? 

Absolutely not. This proposed regulation is about supporting the free market and not handcuffing our nation's innovators. "Vehicle choice" isn't anti-environment–it's about providing a foundation upon which automakers can build and sell cars that people want to drive. If the product is right, people will buy it, and this frees up the marketplace to follow the lead of the consumers.  

In a free-market economy, options drive down prices and consumer demand dictates production on behalf of manufacturers. That's great for families, small businesses and anyone else who relies on their vehicle day in and day out. 

Same with the aftermarket; this frees you up to develop products that are better than the ones our predecessors offered. If you've got an idea that's safer, more efficient and downright better, you should have the opportunity to see if your customers agree. Because isn't that what our industry is all about? For more than 100 years, your work has consistently delivered more horsepower while reducing emissions profiles. You deserve the opportunity to continue this legacy, and this is what this policy change is about. 

What can I do? 

First, help combat misinformation and work with us to educate the public. This is complicated, slow government policy stuff. It's not instant, it's not black-and-white, and it can be pretty technical and heady (and boring!) at times.  

So call out people when they misrepresent what's happening here – on both sides.  

Yes, that means those in our community who see a clickbait headline and use it as an excuse to break the law or encourage others to do so. Those who oppose our industry are paying attention and they keep receipts, just like we do. Let's not give them any fuel for the fire that our opponents can use to fire up their supporters. 

Second, and just as important, consider submitting a comment. Your story and perspective are highly valued. Stay tuned for more details in the coming weeks on how to submit your own comments for consideration. 

I still have questions. 

And we've got answers! Contact Eric Snyder, SEMA senior director for federal government affairs, at erics@sema.org

Thu, 07/31/2025 - 12:29

From the SEMA Washington, D.C., office

EPA GHG Announcement

 

The U.S. Environmental Protection Agency (EPA) recently announced it would seek the repeal of the 2009 "endangerment" legal interpretation on greenhouse gas emissions that has since formed the backbone of federal and state emissions policies and standards. EPA Administrator Lee Zeldin also outlined the agency's plans to repeal its multipollutant standards for light- and medium-duty motor vehicles (i.e., tailpipe standards). 

SEMA is excited by this announcement–but why? We explain below. 

What's happening? 

The EPA is taking concrete steps to repeal a formal declaration from 2009 that establishes that greenhouse gas emissions pose a threat to public health and welfare. The agency will use the federal rulemaking process, a series of steps that will play out over the course of several months (including an opportunity for the public to comment), before a repeal is official. It all started with the July 29 announcement of a forthcoming proposed rule to rescind the 2009 endangerment finding and with it all subsequent greenhouse gas emissions regulations for motor vehicles and engines.   

Why is this important? 

The greenhouse gas emissions endangerment finding has served as the legal and scientific backbone of many federal actions to regulate the emissions of motor vehicles, but also power plants and other industries determined to be sources of carbon dioxide, methane and several other heat-trapping air emissions. 

How did this all happen? 

Like a lot of things in Washington, D.C., it started with a court case. In 2007, the U.S. Supreme Court in Massachusetts v. EPA ruled that greenhouse gases are air pollutants covered under the Clean Air Act and therefore subject to regulation. The EPA, under the Obama Administration, then underwent an extensive rulemaking period (similar to the one that's about to start), which resulted in a "cause or contribute" determination for motor vehicles.  

The first greenhouse gas emissions standard for vehicles was issued in 2010 under the Obama Administration, with both the Massachusetts decision and rulemaking as the legal justification. Ever since then, the EPA has used the greenhouse gas endangerment finding as its basis to regulate motor vehicle emissions. 

What's affected? 

If finalized, this proposed rule will eliminate greenhouse gas standards for light-, medium- and heavy-duty vehicles and heavy-duty engines on new vehicles. This will ensure that automakers are able to produce vehicles based on consumer demand, rather than staying under greenhouse gas limits defined by the EPA, which have significantly influenced the models of vehicles available to the American people since 2009. This policy shift will directly impact the range of new vehicle choices that exist in the coming years. 

What's not affected? 

The EPA's proposed rule will directly impact federal new car requirements, but does not allow vehicle owners to remove emissions control features from vehicles driven on-road. 

Accordingly, defeat devices remain illegal under section 203(a)(3) of the Clean Air Act and 40 C.F.R. §§ 1068.101(b). This has not changed; the EPA continues to maintain the authority to enforce against businesses that manufacture, offer for sale, sell or install any parts or components that bypass or defeat emissions controls for on-road vehicles. 

Similarly, any production, sale, distribution or use of aftermarket products that take a street-use motor vehicle out of compliance with federal emissions standards could still face action by EPA and the Department of Justice. 

Check out our previous FAQ for more information. 

My friends say if I support this, I'm anti-environment. Is that true? 

Absolutely not. This proposed regulation is about supporting the free market and not handcuffing our nation's innovators. "Vehicle choice" isn't anti-environment–it's about providing a foundation upon which automakers can build and sell cars that people want to drive. If the product is right, people will buy it, and this frees up the marketplace to follow the lead of the consumers.  

In a free-market economy, options drive down prices and consumer demand dictates production on behalf of manufacturers. That's great for families, small businesses and anyone else who relies on their vehicle day in and day out. 

Same with the aftermarket; this frees you up to develop products that are better than the ones our predecessors offered. If you've got an idea that's safer, more efficient and downright better, you should have the opportunity to see if your customers agree. Because isn't that what our industry is all about? For more than 100 years, your work has consistently delivered more horsepower while reducing emissions profiles. You deserve the opportunity to continue this legacy, and this is what this policy change is about. 

What can I do? 

First, help combat misinformation and work with us to educate the public. This is complicated, slow government policy stuff. It's not instant, it's not black-and-white, and it can be pretty technical and heady (and boring!) at times.  

So call out people when they misrepresent what's happening here – on both sides.  

Yes, that means those in our community who see a clickbait headline and use it as an excuse to break the law or encourage others to do so. Those who oppose our industry are paying attention and they keep receipts, just like we do. Let's not give them any fuel for the fire that our opponents can use to fire up their supporters. 

Second, and just as important, consider submitting a comment. Your story and perspective are highly valued. Stay tuned for more details in the coming weeks on how to submit your own comments for consideration. 

I still have questions. 

And we've got answers! Contact Eric Snyder, SEMA senior director for federal government affairs, at erics@sema.org

Thu, 07/31/2025 - 12:28

By SEMA News Editors 

SEMA Show Registration Resource Center

 

Attendees of the 2025 SEMA Show--November 4-7, Las Vegas--have a powerful new tool to enhance and streamline their experience: the SEMA Show Registration Resource Center.  

Enter Here

 

The new online dashboard available here is now available exclusively for registered attendees to manage their Show week in a one-stop-shop location with options to update your registration record, access services like housing to book your hotels, and even add education and special events (like SEMA Fest!) to your itinerary.  

Just log in using your Badge ID (shown in your SEMA Show attendee confirmation email) and the email address you used to register, and you’ll have immediate access to: 

  • Update your contact information.  
  • Print a receipt of your registration purchase.  
  • Add a registration for your spouse.  
  • Book a hotel at the guaranteed lowest rates.  
  • Add education sessions to your registration record.  
  • Add events, like the SEMA Show Kickoff Breakfast, SEMA Industry Awards Honors and SEMA Fest tickets to your record. 
  • Print a custom SEMA Show itinerary. 

Don’t miss any opportunities the SEMA Show has to offer--use the Registration Resource Center here today!  


For questions and SEMA Show registration assistance, call 508-743-8571, Monday – Friday 9:00 a.m. – 5:00 p.m. ET, or email AAPEXSEMA@maritz.com. 

Thu, 07/31/2025 - 12:27

From the SEMA Washington, D.C., office

NHTSA

 

A key member of the Trump Administration with oversight over parts of our nation's transportation system is moving toward an official first day on the job. The U.S. Senate Commerce Committee this week voted to approve Jonathan Morrison's nomination to be the next administrator of the National Highway Traffic Safety Administration (NHTSA).

  • SEMA supports Morrison's nomination and commends the committee for advancing it to the Senate floor. NHTSA has an important role in developing vehicle safety policy for the nation, and SEMA is looking forward to a strong partnership with the agency's incoming leadership.

The next step is for the Senate to hold a vote on the nomination before Mr. Morrison can officially be sworn in to run NHTSA, which is responsible for regulating motor vehicles and automotive parts.

Morrison served as NHTSA's general counsel from 2017 to 2021. He previously served as the president of Auto Advisory Services, Inc. in Orange County, California and was the director of legal and regulatory affairs for the California New Car Dealers Association.

Morrison is a highly qualified nominee and an excellent choice to serve as NHTSA administrator.

Background

SEMA works closely with NHTSA on vehicle technology and safety policy. Given that we are at a critical juncture for vehicle technology, NHTSA will play a critical role in regulating advanced driver assistance systems (ADAS) technology that's found in most new vehicles. SEMA is advocating for the agency to advance policies to ensure that aftermarket businesses and vehicle owners have the access to vehicle systems and the tools they need to maintain the safety and performance integrity of ADAS for the full lifecycle of a vehicle, including after a vehicle has been modified, customized, serviced, and post collision.

It is critical that NHTSA policies promote the sharing of ADAS calibration information, data and testing procedures/information with the aftermarket and lifecycle support for ADAS, including the sharing of instructions, application guides, proper mounting or functionality tolerances or the access needed to safely make modifications.  

For additional information, contact Eric Snyder, SEMA senior director of federal government affairs, at erics@sema.org.

Image courtesy of Shutterstock

Thu, 07/31/2025 - 12:27

From the SEMA Washington, D.C., office

NHTSA

 

A key member of the Trump Administration with oversight over parts of our nation's transportation system is moving toward an official first day on the job. The U.S. Senate Commerce Committee this week voted to approve Jonathan Morrison's nomination to be the next administrator of the National Highway Traffic Safety Administration (NHTSA).

  • SEMA supports Morrison's nomination and commends the committee for advancing it to the Senate floor. NHTSA has an important role in developing vehicle safety policy for the nation, and SEMA is looking forward to a strong partnership with the agency's incoming leadership.

The next step is for the Senate to hold a vote on the nomination before Mr. Morrison can officially be sworn in to run NHTSA, which is responsible for regulating motor vehicles and automotive parts.

Morrison served as NHTSA's general counsel from 2017 to 2021. He previously served as the president of Auto Advisory Services, Inc. in Orange County, California and was the director of legal and regulatory affairs for the California New Car Dealers Association.

Morrison is a highly qualified nominee and an excellent choice to serve as NHTSA administrator.

Background

SEMA works closely with NHTSA on vehicle technology and safety policy. Given that we are at a critical juncture for vehicle technology, NHTSA will play a critical role in regulating advanced driver assistance systems (ADAS) technology that's found in most new vehicles. SEMA is advocating for the agency to advance policies to ensure that aftermarket businesses and vehicle owners have the access to vehicle systems and the tools they need to maintain the safety and performance integrity of ADAS for the full lifecycle of a vehicle, including after a vehicle has been modified, customized, serviced, and post collision.

It is critical that NHTSA policies promote the sharing of ADAS calibration information, data and testing procedures/information with the aftermarket and lifecycle support for ADAS, including the sharing of instructions, application guides, proper mounting or functionality tolerances or the access needed to safely make modifications.  

For additional information, contact Eric Snyder, SEMA senior director of federal government affairs, at erics@sema.org.

Image courtesy of Shutterstock

Thu, 07/31/2025 - 12:24

By SEMA News Editors

SEMA Leaders & Legends Gala 2025 in Los Angeles

The 2025 SEMA Leaders & Legends Gala in Los Angeles.

 

The 2025 SEMA Leaders & Legends Gala brought together the specialty equipment aftermarket community for a powerful evening of celebration, reflection and recognition on Friday, July 25, in Universal City, California. The annual event, hosted by industry voice Kevin Oeste, honored new SEMA Hall of Fame inductees, celebrated industry milestones, and recognized incoming and outgoing Board members--all while highlighting SEMA's focus on advocacy, innovation and community.

SEMA CEO Mike Spagnola started the evening with a powerful address celebrating one of the most impactful years in SEMA history. "2024 was one of the most successful years in SEMA and PRI history," he said. "Together, we wrote more than 100,000 letters to lawmakers advocating for our industry... and together we won the fight to overturn the EV mandate. A major victory for enthusiasts, builders and the future of our industry!"
 

SEMA Leaders & Legends Gala 2025 in Los Angeles

 

New SEMA Hall of Fame inductees George Lathouris (left) and Luanne Brown (right) at the 2025 SEMA Leaders & Legends Gala.

 

The newest SEMA Hall of Fame inductees were also honored, with Luanne Brown, George Lathouris, John McLeod and Larry Pacey sharing personal stories of perseverance and passion to inspire the room full of hundreds of industry members. 

The evening also recognized outgoing Board members, including outgoing Chairman Kyle Fickler, who reflected on his time with SEMA and emphasized how it continues to advance rights for the industry, helping preserve access for future generations. "The last couple of years have made it apparent that the work we are doing now is having a significant impact on the future," Fickler said before welcoming the incoming leadership team and passing the torch to the newly appointed Chair Melanie White.
 

SEMA Leaders & Legends Gala 2025 in Los Angeles

 

New SEMA Hall of Fame inductees Larry Pacey (left) and John McLeod (right) at the 2025 SEMA Leaders & Legends Gala.

 

White shared with the room her family's perseverance in building Hellwig Products from a garage-based startup to a thriving business--while outlining her vision as Chair of the Board. "Innovation is the driving force that propels our industry forward. SEMA is both resourceful and innovative, and that is the winning formula," she said. "As SEMA Chair, I recognize both the challenges and opportunities ahead. Through the challenges, the conversations and connecting with all of you, it is an honor to serve you as Chair for the next two years."

Awareness and funds were also raised for SEMA Cares, the association's charitable arm, through the famous Industry Cup Challenge pinewood derby race.
 

SEMA Leaders & Legends Gala 2025 in Los Angeles

Incoming members of the SEMA Board at the 2025 SEMA Leaders & Legends Gala in Los Angeles.

 

The 2025 SEMA Leaders & Legends Gala once again served as a reminder that the industry's strength lies in its people, united by a shared love of automotive culture and innovation--and a commitment to driving forward together. SEMA will continue the celebrations during the 2025 SEMA Industry Honors event on Thursday, November 6, at the iconic Fontainebleau in Las Vegas, as part of the SEMA Show week. Learn more at semashow.com.

 

Thu, 07/31/2025 - 12:15

By SEMA News Editors

Airfare

 

SEMA Show organizers have partnered with several airlines to secure discounts for Show attendees traveling to the 2025 SEMA Show, November 4-7, Las Vegas.

With these deals straight from exclusive SEMA Show partners--detailed below--you can save big on your plane tickets for this year's event.


Alaska Airlines

  • Discount: 7% off published fares. 
  • Valid Travel Dates: Friday, October 31--Saturday, November 8, 2025.
  • Online Reservations: Visit alaskaair.com and enter discount code ECMO139
  • Phone Reservations: Contact the Alaska Airlines Group Desk at 1-800-445-4435. Note that a $15 per person ticketing fee will be applied to phone reservations.

Delta Airlines: 

  • Discount: Special fares for SEMA Showgoers.
  • Online Reservations: Visit the special link here.
  • Phone Reservations: Contact the Delta Meeting Network at 1-800-328-1111, Monday through Friday, 8:00 a.m. to 6:30 p.m. EST, and refer to Meeting Code NY3RX. (No service fee for reservations booked and ticketed through the listed phone number).

United Airlines: 

  • Discount: Up to 2% to 10% based on origin location. 
  • Valid Travel Dates: Thursday, October 30--Sunday, November 9, 2025. 
  • Online Reservations: Visit the special link here, or use discount code ZPKE658685.
  • Phone Reservations: Please note that a service fee will be collected per ticket when booking by phone. Contact United Meetings at 1-800-426-1122 and provide the representative with the following information:
    • Z Code: ZQT8.
    • Agreement Code: 615759.

Registration for the 2025 SEMA Show is now open. Approved attendees can secure their SEMA Show badge for only $100 here now. 

Click HERE to register.

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2025 SEMA Show. 

Thu, 07/31/2025 - 12:14

By Juan Torres

SEMA Show press conference

 

SEMA Show exhibitors with breaking news announcements who wish to be included in the official 2025 SEMA Show Press Conference Schedule can submit a press conference application.

Exhibitors who wish to be included in the official SEMA Show Press Conference Schedule must submit an application by Friday, September 5, to be included in all SEMA Show press conference communications.

After submitting an application, exhibitors will receive an automatic email confirming that the application was received.

To learn more about other strategies and tools that are available to exhibitors to promote their conference and reach media covering the SEMA Show, download the SEMA Show Public Relations Opportunities Guide.


Questions? Didn't receive the automatic email? Email pr@sema.org for assistance. 

Thu, 07/31/2025 - 12:10

From the SEMA Washington, D.C., office

Kim Pendergast

 

Kim Pendergast, CEO of Magnuson Superchargers, has been appointed chair of the SEMA and PRI Political Action Committee (PAC) following the July meeting of the SEMA Board of Directors. She takes on the role as the industry faces defining policy debates in Washington, D.C., including the fight to preserve the right to modify vehicles, motorized access to public lands and tax policies that help businesses thrive. 

The SEMA and PRI PAC is the industry's political voice in Washington and is funded entirely by personal contributions from eligible SEMA and PRI members. Every dollar raised supports candidates who understand the importance of the aftermarket and motorsports communities. 

Pendergast brings to the role a distinguished track record of leadership and advocacy on behalf of SEMA and the automotive aftermarket industry. As PAC chair, she will lead the effort to expand donor engagement and ensure SEMA and PRI are well-fortified for the legislative and policy debates ahead. 

"We're entering a new phase in our fight for the automotive aftermarket industry," said Pendergast. "The fight against EV mandates showed what we're capable of, but now we need to push even harder for the right to modify, for investment in motorsports, and for policies that support the businesses that drive this industry. The SEMA & PRI PAC is a critical tool for our industry–it's how we remain at the table in our nation's capital and enlist lawmakers to stand at our side on the issues that affect us most. I'm honored to help lead that effort. I thank Norris Marshall for providing the blueprint for PAC success that I intend to follow and expand upon." 

Pendergast succeeds Norris Marshall, founder of BluePrint Engines, who guided the PAC through a period of historic growth. Under Marshall's leadership, the PAC significantly expanded its fundraising, influence and reach. Marshall was recently elected Chair-elect of the SEMA Board of Directors. 

During his time as PAC Chair, Marshall helped position SEMA and PRI as the leading voices in Washington, D.C., for not only the aftermarket but also for automotive enthusiasts nationwide. With PAC support, the industry secured major victories, including helping drive Congressional action to repeal California's electric vehicle mandate, defending access to public lands, and building the bipartisan relationships necessary to ensure that the aftermarket was removed from the EPA's enforcement priority list. 

"Serving as chair of the PAC has been an incredible experience, and I'm proud of how far we've come," said Marshall. "The PAC allowed us to build real relationships in Washington and deliver wins that would have been impossible otherwise, like the end of EV mandates. Kim now has the keys to our industry's future, and I look forward to supporting her efforts to further cement SEMA as a major player in national politics." 

"Kim is a passionate and effective advocate, and I'm excited to welcome her as chair of the SEMA and PRI PAC. She's exactly the right leader at the right time," said Wade Kawasaki, executive director of SEMA and PRI PAC. I also want to thank Norris for his incredible leadership. He elevated the PAC's influence in Washington, D.C. and helped deliver monumental wins for our industry." 

For more information, contact Christian Robinson, SEMA senior director of state government affairs, at christianr@sema.org.