By Jason Catullo

	The SEMA Online Marketing Conference is an opportunity for the industry to gather and learn the latest in online marketing strategies.

The SEMA Education Institute's (SEI) free and pay-to-attend seminars and courses at the SEMA Show provide an up-close, first-hand examination of the industry trends and business practices that will affect companies involved in all segments of the specialty-equipment industry. Showgoers can make the most of Monday by taking advantage of the more than 50 free education courses—as we'll as several pay-to-attend sessions—that will examine a range of topics, including online marketing, customer service, powersports, management and emerging trends.

Here are examples of some topics and courses covered through the free seminars provided at the 2013 SEMA Show:

• SEMA Data Co-op
• Powersports
• Product Training

For a complete list of all of the educational courses, sessions and topics, visit www.SEMAShow.com/education.

In addition to the aforementioned available courses, the SEI has specialized pay-to-attend sessions that cover some of the hottest tactics and business tools used by some of the most successful companies in the specialty-equipment industry. These pay sessions include:

• Online Marketing Conference
• Inter-Industry Conference on Auto Collision Repair (I-CAR) – Collision Repair Training For Performance
• Society of Collision Repair Specialists (SCRS)- Repairer Driven Education Series

For complete information on the 2013 SEMA Show, visit www.SEMAShow.com.

By Jason Catullo

	The SEMA Online Marketing Conference is an opportunity for the industry to gather and learn the latest in online marketing strategies.

The SEMA Education Institute's (SEI) free and pay-to-attend seminars and courses at the SEMA Show provide an up-close, first-hand examination of the industry trends and business practices that will affect companies involved in all segments of the specialty-equipment industry. Showgoers can make the most of Monday by taking advantage of the more than 50 free education courses—as we'll as several pay-to-attend sessions—that will examine a range of topics, including online marketing, customer service, powersports, management and emerging trends.

Here are examples of some topics and courses covered through the free seminars provided at the 2013 SEMA Show:

• SEMA Data Co-op
• Powersports
• Product Training

For a complete list of all of the educational courses, sessions and topics, visit www.SEMAShow.com/education.

In addition to the aforementioned available courses, the SEI has specialized pay-to-attend sessions that cover some of the hottest tactics and business tools used by some of the most successful companies in the specialty-equipment industry. These pay sessions include:

• Online Marketing Conference
• Inter-Industry Conference on Auto Collision Repair (I-CAR) – Collision Repair Training For Performance
• Society of Collision Repair Specialists (SCRS)- Repairer Driven Education Series

For complete information on the 2013 SEMA Show, visit www.SEMAShow.com.

	The Aftermarket Foundation's Celebrity Golf Tournament was renamed the Bob Schoeberl Memorial Golf Tournament, in honor of the late Schoeberl and his contributions as a member of the Aftermarket Foundation's Board.

The 22nd edition of the Aftermarket Foundation Celebrity Golf Tournament is set to tee off Monday, November 4, at the Las Vegas Country Club. The tournament was recently renamed the Bob Schoeberl Memorial Golf Tournament, in honor of the long-time industry leader, philanthropist and member of the Aftermarket Foundation Board, who founded the tournament and was its most ardent supporter. The event is sporting a new moniker, but continues its goal of raising money to help the less-fortunate in the aftermarket industry.

Bob Hirsch, President of the Aftermarket Foundation, stated, “This celebrity tournament has become not only one of the largest charity fundraising events in the automotive aftermarket, it is one of the cornerstones on which the Aftermarket Foundation has built its awareness program and is one of its core fundraising activities. The event features a virtual who’s who of all segments of the aftermarket, each of whom are like-minded supporters of the Aftermarket Foundation’s efforts to help those in need.”

“But,” Hirsch added, “demand for assistance from the Aftermarket Foundation has increased, and we are asking for additional help in our fundraising activities by way of a Tee Sponsorship at our Celebrity Tournament. For a modest amount, a Tee Sponsor will get their company name in front of more than 150 of the most influential aftermarket leaders, from manufacturing, distribution and retailers, across traditional lines and the specialty markets. Not only is it an opportunity for a company to get seen, it is an opportunity to demonstrate that your company is one that cares about ‘taking care of our own,’ and shares and support the values of those who participate in this tournament.”

The tournament has featured a wide number of celebrities in the past, including Arnold Palmer, who served as Celebrity Golf Pro for many years. Members of the National Hot Rod Association (NHRA), who are also staunch supporters of the Aftermarket Foundation, have lent their time to the event, including Johnny Gray, Ron Capps and legendary Funny Car pioneer Don Schumacher.

This year, the Bob Schoeberl Memorial Golf Tournament will feature PGA Pro Bruce Fleisher, who will run a clinic for the tournament golfers. Fleisher has finished 1st on the Champions Tour 18 times, and ranks 5th in Champions Career Money Leaders on the tour.

To support the Aftermarket Foundation’s activities and sponsor a tee at this year’s tournament, contact Terry O’Reilly at 613-341-9200 ext. 125 or e-mail at terry.oreilly@pricedex.com.

	The Aftermarket Foundation's Celebrity Golf Tournament was renamed the Bob Schoeberl Memorial Golf Tournament, in honor of the late Schoeberl and his contributions as a member of the Aftermarket Foundation's Board.

The 22nd edition of the Aftermarket Foundation Celebrity Golf Tournament is set to tee off Monday, November 4, at the Las Vegas Country Club. The tournament was recently renamed the Bob Schoeberl Memorial Golf Tournament, in honor of the long-time industry leader, philanthropist and member of the Aftermarket Foundation Board, who founded the tournament and was its most ardent supporter. The event is sporting a new moniker, but continues its goal of raising money to help the less-fortunate in the aftermarket industry.

Bob Hirsch, President of the Aftermarket Foundation, stated, “This celebrity tournament has become not only one of the largest charity fundraising events in the automotive aftermarket, it is one of the cornerstones on which the Aftermarket Foundation has built its awareness program and is one of its core fundraising activities. The event features a virtual who’s who of all segments of the aftermarket, each of whom are like-minded supporters of the Aftermarket Foundation’s efforts to help those in need.”

“But,” Hirsch added, “demand for assistance from the Aftermarket Foundation has increased, and we are asking for additional help in our fundraising activities by way of a Tee Sponsorship at our Celebrity Tournament. For a modest amount, a Tee Sponsor will get their company name in front of more than 150 of the most influential aftermarket leaders, from manufacturing, distribution and retailers, across traditional lines and the specialty markets. Not only is it an opportunity for a company to get seen, it is an opportunity to demonstrate that your company is one that cares about ‘taking care of our own,’ and shares and support the values of those who participate in this tournament.”

The tournament has featured a wide number of celebrities in the past, including Arnold Palmer, who served as Celebrity Golf Pro for many years. Members of the National Hot Rod Association (NHRA), who are also staunch supporters of the Aftermarket Foundation, have lent their time to the event, including Johnny Gray, Ron Capps and legendary Funny Car pioneer Don Schumacher.

This year, the Bob Schoeberl Memorial Golf Tournament will feature PGA Pro Bruce Fleisher, who will run a clinic for the tournament golfers. Fleisher has finished 1st on the Champions Tour 18 times, and ranks 5th in Champions Career Money Leaders on the tour.

To support the Aftermarket Foundation’s activities and sponsor a tee at this year’s tournament, contact Terry O’Reilly at 613-341-9200 ext. 125 or e-mail at terry.oreilly@pricedex.com.

	The Aftermarket Foundation's Celebrity Golf Tournament was renamed the Bob Schoeberl Memorial Golf Tournament, in honor of the late Schoeberl and his contributions as a member of the Aftermarket Foundation's Board.

The 22nd edition of the Aftermarket Foundation Celebrity Golf Tournament is set to tee off Monday, November 4, at the Las Vegas Country Club. The tournament was recently renamed the Bob Schoeberl Memorial Golf Tournament, in honor of the long-time industry leader, philanthropist and member of the Aftermarket Foundation Board, who founded the tournament and was its most ardent supporter. The event is sporting a new moniker, but continues its goal of raising money to help the less-fortunate in the aftermarket industry.

Bob Hirsch, President of the Aftermarket Foundation, stated, “This celebrity tournament has become not only one of the largest charity fundraising events in the automotive aftermarket, it is one of the cornerstones on which the Aftermarket Foundation has built its awareness program and is one of its core fundraising activities. The event features a virtual who’s who of all segments of the aftermarket, each of whom are like-minded supporters of the Aftermarket Foundation’s efforts to help those in need.”

“But,” Hirsch added, “demand for assistance from the Aftermarket Foundation has increased, and we are asking for additional help in our fundraising activities by way of a Tee Sponsorship at our Celebrity Tournament. For a modest amount, a Tee Sponsor will get their company name in front of more than 150 of the most influential aftermarket leaders, from manufacturing, distribution and retailers, across traditional lines and the specialty markets. Not only is it an opportunity for a company to get seen, it is an opportunity to demonstrate that your company is one that cares about ‘taking care of our own,’ and shares and support the values of those who participate in this tournament.”

The tournament has featured a wide number of celebrities in the past, including Arnold Palmer, who served as Celebrity Golf Pro for many years. Members of the National Hot Rod Association (NHRA), who are also staunch supporters of the Aftermarket Foundation, have lent their time to the event, including Johnny Gray, Ron Capps and legendary Funny Car pioneer Don Schumacher.

This year, the Bob Schoeberl Memorial Golf Tournament will feature PGA Pro Bruce Fleisher, who will run a clinic for the tournament golfers. Fleisher has finished 1st on the Champions Tour 18 times, and ranks 5th in Champions Career Money Leaders on the tour.

To support the Aftermarket Foundation’s activities and sponsor a tee at this year’s tournament, contact Terry O’Reilly at 613-341-9200 ext. 125 or e-mail at terry.oreilly@pricedex.com.

By SEMA Editors

The SEMA Show's annual Industry Awards Banquet celebration will feature numerous celebrities, including new SEMA Hall of Famer George Barris.

This year the SEMA Show’s annual Industry Awards Banquet celebration will include an unprecedented number of celebrities, entertainers and industry leaders, plus great food and music. The event takes place Thursday night, November 7, at the LVH Paradise Event Center in Las Vegas.

Comedians John Heffron of Comedy Central fame and Jon Reep—“The HEMI Guy”—will perform during the dinner. The SEMA After-Party, also being held at the LVH Paradise Event Center from 10:00 p.m.–11:00 p.m., will feature "American Idol" winner Taylor Hicks performing a 60-minute acoustic set.

Also on stage that evening will be Jessi Combs and Bogi Lateiner from Velocity's "All Girl Garage," Alex Debogorski from "Ice Road Truckers," Lou Santiago and Jared Zimmerman from "Velocity's Car Fix" and Dan Short from Velocity's "Fantomworks."

Industry leaders will include Chip Foose and new SEMA Hall of Fame inductees George Barris, Eric Grant, “Gentleman” Joe Schubeck and Wade Kawasaki. Also in attendance will be SEMA Board Chairman Nate Shelton and SEMA Chair-elect Doug Evans.

To purchase tickets, visit www.SEMAShow.com/banquet. For more information, contact Jamie Eriksen at 909-978-6737 or JamieE@sema.org.

By SEMA Editors

The SEMA Show's annual Industry Awards Banquet celebration will feature numerous celebrities, including new SEMA Hall of Famer George Barris.

This year the SEMA Show’s annual Industry Awards Banquet celebration will include an unprecedented number of celebrities, entertainers and industry leaders, plus great food and music. The event takes place Thursday night, November 7, at the LVH Paradise Event Center in Las Vegas.

Comedians John Heffron of Comedy Central fame and Jon Reep—“The HEMI Guy”—will perform during the dinner. The SEMA After-Party, also being held at the LVH Paradise Event Center from 10:00 p.m.–11:00 p.m., will feature "American Idol" winner Taylor Hicks performing a 60-minute acoustic set.

Also on stage that evening will be Jessi Combs and Bogi Lateiner from Velocity's "All Girl Garage," Alex Debogorski from "Ice Road Truckers," Lou Santiago and Jared Zimmerman from "Velocity's Car Fix" and Dan Short from Velocity's "Fantomworks."

Industry leaders will include Chip Foose and new SEMA Hall of Fame inductees George Barris, Eric Grant, “Gentleman” Joe Schubeck and Wade Kawasaki. Also in attendance will be SEMA Board Chairman Nate Shelton and SEMA Chair-elect Doug Evans.

To purchase tickets, visit www.SEMAShow.com/banquet. For more information, contact Jamie Eriksen at 909-978-6737 or JamieE@sema.org.

By Jason Catullo

	There's still time to reserve a comfortable, convenient room for the 2013 SEMA Show.

SEMA Showgoers yet to secure hotel rooms for the week of the 2013 SEMA Show still have time to reserve a comfortable, convenient room for the annual specialty-equipment trade show. The official Travel & Lodging page of the SEMA Show website, www.SEMAShow.com/travel, currently features up-to-date average rates for rooms available at more than 20 hotels, including the room type and the hotel's distance from the Las Vegas Convention Center.

Attendees shopping based on hotel convenience, guaranteed low rates, available amenities or a combination of the three will find what they are are looking for at www.SEMAShow.com/travel.

Hotels Currently Available Under for $100

• Best Western Mardi Gras – $77
• Circus Circus – $69
• Excalibur – $93
• Riviera Hotel and Casino – $95
• Stratosphere Casino and Hotel Tower – $71
• The Quad Resort & Casino – $79
• Tropicana LV – $99

SEMA partners with Travel Planners, the official housing service of the SEMA Show, to provide attendees with an array of options, special perks and professional customer services throughout the entire housing process.

Hotels 1 Mile or Less From the LVCC

• Best Western Mardi Gras – $77
• Cosmopolitan of Las Vegas – $189
• Embassy Suites Convention Center – $189
• Las Vegas Marriott – $179
• Residence Inn Convention Center – $169
• Riviera Hotel and Casino – $95
• Spring Hill Suites Las Vegas Convention Center – $174
• Stratosphere Casino and Hotel Tower – $71

Showgoers making reservations through Travel Planners will benefit from the company's Lowest Rate Assurance, which the company negotiates into every hotel contract to provide lowest-rate guarantees for attendees and exhibitors. Even if rooms are already reserved, Travel Planners will lower the rate automatically and confirm the savings by e-mail.

More Benefits of Booking With Travel Planners

• No service fees charged
• Update or cancel reservations up to three days prior to the Show without fees or penalties
• Immediate confirmation upon making reservations
• On-site assistance from Travel Planners staff at the SEMA Show
• Pre-negotiated rates don't change regardless of when rooms are booked (space providing).

For more information on the 2013 SEMA Show or to register, visit www.SEMAShow.com.

By Jason Catullo

	There's still time to reserve a comfortable, convenient room for the 2013 SEMA Show.

SEMA Showgoers yet to secure hotel rooms for the week of the 2013 SEMA Show still have time to reserve a comfortable, convenient room for the annual specialty-equipment trade show. The official Travel & Lodging page of the SEMA Show website, www.SEMAShow.com/travel, currently features up-to-date average rates for rooms available at more than 20 hotels, including the room type and the hotel's distance from the Las Vegas Convention Center.

Attendees shopping based on hotel convenience, guaranteed low rates, available amenities or a combination of the three will find what they are are looking for at www.SEMAShow.com/travel.

Hotels Currently Available Under for $100

• Best Western Mardi Gras – $77
• Circus Circus – $69
• Excalibur – $93
• Riviera Hotel and Casino – $95
• Stratosphere Casino and Hotel Tower – $71
• The Quad Resort & Casino – $79
• Tropicana LV – $99

SEMA partners with Travel Planners, the official housing service of the SEMA Show, to provide attendees with an array of options, special perks and professional customer services throughout the entire housing process.

Hotels 1 Mile or Less From the LVCC

• Best Western Mardi Gras – $77
• Cosmopolitan of Las Vegas – $189
• Embassy Suites Convention Center – $189
• Las Vegas Marriott – $179
• Residence Inn Convention Center – $169
• Riviera Hotel and Casino – $95
• Spring Hill Suites Las Vegas Convention Center – $174
• Stratosphere Casino and Hotel Tower – $71

Showgoers making reservations through Travel Planners will benefit from the company's Lowest Rate Assurance, which the company negotiates into every hotel contract to provide lowest-rate guarantees for attendees and exhibitors. Even if rooms are already reserved, Travel Planners will lower the rate automatically and confirm the savings by e-mail.

More Benefits of Booking With Travel Planners

• No service fees charged
• Update or cancel reservations up to three days prior to the Show without fees or penalties
• Immediate confirmation upon making reservations
• On-site assistance from Travel Planners staff at the SEMA Show
• Pre-negotiated rates don't change regardless of when rooms are booked (space providing).

For more information on the 2013 SEMA Show or to register, visit www.SEMAShow.com.

By Jason Catullo

	There's still time to reserve a comfortable, convenient room for the 2013 SEMA Show.

SEMA Showgoers yet to secure hotel rooms for the week of the 2013 SEMA Show still have time to reserve a comfortable, convenient room for the annual specialty-equipment trade show. The official Travel & Lodging page of the SEMA Show website, www.SEMAShow.com/travel, currently features up-to-date average rates for rooms available at more than 20 hotels, including the room type and the hotel's distance from the Las Vegas Convention Center.

Attendees shopping based on hotel convenience, guaranteed low rates, available amenities or a combination of the three will find what they are are looking for at www.SEMAShow.com/travel.

Hotels Currently Available Under for $100

• Best Western Mardi Gras – $77
• Circus Circus – $69
• Excalibur – $93
• Riviera Hotel and Casino – $95
• Stratosphere Casino and Hotel Tower – $71
• The Quad Resort & Casino – $79
• Tropicana LV – $99

SEMA partners with Travel Planners, the official housing service of the SEMA Show, to provide attendees with an array of options, special perks and professional customer services throughout the entire housing process.

Hotels 1 Mile or Less From the LVCC

• Best Western Mardi Gras – $77
• Cosmopolitan of Las Vegas – $189
• Embassy Suites Convention Center – $189
• Las Vegas Marriott – $179
• Residence Inn Convention Center – $169
• Riviera Hotel and Casino – $95
• Spring Hill Suites Las Vegas Convention Center – $174
• Stratosphere Casino and Hotel Tower – $71

Showgoers making reservations through Travel Planners will benefit from the company's Lowest Rate Assurance, which the company negotiates into every hotel contract to provide lowest-rate guarantees for attendees and exhibitors. Even if rooms are already reserved, Travel Planners will lower the rate automatically and confirm the savings by e-mail.

More Benefits of Booking With Travel Planners

• No service fees charged
• Update or cancel reservations up to three days prior to the Show without fees or penalties
• Immediate confirmation upon making reservations
• On-site assistance from Travel Planners staff at the SEMA Show
• Pre-negotiated rates don't change regardless of when rooms are booked (space providing).

For more information on the 2013 SEMA Show or to register, visit www.SEMAShow.com.