By Jason Catullo

	SEMA's new Media Cove is designed with the lighting, space and equipment needed to produce visually spectacular product and vehicle images for promotion and marketing.

The SEMA Garage – Industry Innovations Center has a new exciting feature now available to SEMA members—a fully equipped media cove for video and photo shoots of products and full vehicles. The SEMA Garage is located next to the association's headquarters in Diamond Bar, California.

The cove was designed with the lighting, space and equipment needed to provide members with a purpose-built location to produce visually spectacular images of their products and vehicles for promotion and marketing. It was equipped with the assistance of professional photographer Randy Lorentzen, who helped SEMA go all out in the planning and restructuring of the garage to bring the state-of-the-art cove to life.

"We optimized it to 110%. We've got as great as a space we could possibly have," said Lorentzen. "The cove is set up so that not only a professional photographer like me can come in and make the best possible use of it, but also so that an average person with minor knowledge of his or her camera can come in and look like a hero."

With construction of the media cove complete, members can go from developing, prototyping and testing products to photography and packaging, all in one industry-built facility.

In addition to the cove, the SEMA Garage provides other services and tools designed for product development, fitment, research and more. In fact, the SEMA Garage serves as the main location for most of SEMA’s Measuring Sessions—which provide manufacturers access to upcoming vehicles, most often, before they hit dealerships. Now, with the opening of the media cove, members can go from developing, prototyping and testing products to photography and packaging, all in one industry-built facility.

With the completion of the cove, the garage is now comprised of four cells: one is a complete emissions-certification lab and chassis dyno (via SEMA's partnership with the Automobile Club of Southern California; cell two is a the garage that includes a lift and a full array of tools; cell three is the media cove; and cell four is a large training room and welcome center.

With the combination of the SEMA Garage and Tech Transfer program, the entire product-development process is now more affordable and efficient.

SEMA members are encouraged to take advantage of the SEMA Garage for product development, fitment, photography, research and more. For more information about the facility, including upcoming events and to schedule time in the Media Cove, contact Mike Spagnola at mikes@sema.org.  

By Jason Catullo

	SEMA's new Media Cove is designed with the lighting, space and equipment needed to produce visually spectacular product and vehicle images for promotion and marketing.

The SEMA Garage – Industry Innovations Center has a new exciting feature now available to SEMA members—a fully equipped media cove for video and photo shoots of products and full vehicles. The SEMA Garage is located next to the association's headquarters in Diamond Bar, California.

The cove was designed with the lighting, space and equipment needed to provide members with a purpose-built location to produce visually spectacular images of their products and vehicles for promotion and marketing. It was equipped with the assistance of professional photographer Randy Lorentzen, who helped SEMA go all out in the planning and restructuring of the garage to bring the state-of-the-art cove to life.

"We optimized it to 110%. We've got as great as a space we could possibly have," said Lorentzen. "The cove is set up so that not only a professional photographer like me can come in and make the best possible use of it, but also so that an average person with minor knowledge of his or her camera can come in and look like a hero."

With construction of the media cove complete, members can go from developing, prototyping and testing products to photography and packaging, all in one industry-built facility.

In addition to the cove, the SEMA Garage provides other services and tools designed for product development, fitment, research and more. In fact, the SEMA Garage serves as the main location for most of SEMA’s Measuring Sessions—which provide manufacturers access to upcoming vehicles, most often, before they hit dealerships. Now, with the opening of the media cove, members can go from developing, prototyping and testing products to photography and packaging, all in one industry-built facility.

With the completion of the cove, the garage is now comprised of four cells: one is a complete emissions-certification lab and chassis dyno (via SEMA's partnership with the Automobile Club of Southern California; cell two is a the garage that includes a lift and a full array of tools; cell three is the media cove; and cell four is a large training room and welcome center.

With the combination of the SEMA Garage and Tech Transfer program, the entire product-development process is now more affordable and efficient.

SEMA members are encouraged to take advantage of the SEMA Garage for product development, fitment, photography, research and more. For more information about the facility, including upcoming events and to schedule time in the Media Cove, contact Mike Spagnola at mikes@sema.org.  

	Companies interested in building a Hyundai-based project vehicle for the 2014 SEMA Show are required to submit proposals by April 25.

Companies planning to build a Hyundai-based project vehicle for the 2014 SEMA Show—November 4–7, in Las Vegas—must submit their project-vehicle proposals to Hyundai by April 25. Winning bids will be announced May 17.

Hyundai’s SEMA Show Program will focus on tuners and suppliers dedicated to creating exciting, aspirational vehicle modifications for the performance market. Last year, Hyundai's booth displayed two tuner-modified vehicles that earned spots in Edmund’s Top Ten Cars of the 2013 SEMA Show.

The Hyundai booth will focus on three models for 2014:

• Genesis Sedan
• Sonata Sedan
• Genesis Coupe

Hyundai encourages the modification and display of any of its vehicles in other booths and approved vehicle locations throughout the Show. Both production and pre-production vehicles are available for modification. Support for the builds is included in the request for proposal (RFP) as are other program details. Photography of the all-new Sonata will be released after the New York Auto Show reveal.

SEMA exhibitors who have worked with OEMs in the past and are interested in working with Hyundai are encouraged to contact Mike Nino (MNino@hmausa.com) to discuss potential proposals.

	Companies interested in building a Hyundai-based project vehicle for the 2014 SEMA Show are required to submit proposals by April 25.

Companies planning to build a Hyundai-based project vehicle for the 2014 SEMA Show—November 4–7, in Las Vegas—must submit their project-vehicle proposals to Hyundai by April 25. Winning bids will be announced May 17.

Hyundai’s SEMA Show Program will focus on tuners and suppliers dedicated to creating exciting, aspirational vehicle modifications for the performance market. Last year, Hyundai's booth displayed two tuner-modified vehicles that earned spots in Edmund’s Top Ten Cars of the 2013 SEMA Show.

The Hyundai booth will focus on three models for 2014:

• Genesis Sedan
• Sonata Sedan
• Genesis Coupe

Hyundai encourages the modification and display of any of its vehicles in other booths and approved vehicle locations throughout the Show. Both production and pre-production vehicles are available for modification. Support for the builds is included in the request for proposal (RFP) as are other program details. Photography of the all-new Sonata will be released after the New York Auto Show reveal.

SEMA exhibitors who have worked with OEMs in the past and are interested in working with Hyundai are encouraged to contact Mike Nino (MNino@hmausa.com) to discuss potential proposals.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Bully Dog, located in American Falls, Idaho, is hiring a marketing writer to write press releases, copy for the company's website and video products and produce and deliver a monthly newsletter. The successful candidate must have the ability to understand business and the automotive aftermarket industry and work with magazines and other publishing agents.

• AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring an entry-mid-level sales associate with at least two years' sales experience and knowledge of the automotive aftermarket industry. The successful candidate will have excellent computer skills and be proficient in Microsoft Office.

• Power Automedia, located in Murrieta, California, is hiring a senior advertising representative responsible for selling digital advertising and video production services to automotive industry clients, mentoring and training the Power Automedia sales team. The successful candidate must have advertising sales and/or an automotive marketing background, existing relationships with automotive industry decision makers and be a passionate automotive/truck enthusiast.

• Merceli Wheels, located in Commerce, California, is hiring a sales representative with related wheels experience. The successful candidate must be reliable, hard working, have excellent communication skills, basic knowledge of the automotive industry and the ability to generate new customers and close the sale.

View more listings from SEMA's Automotive Classifieds listings.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Bully Dog, located in American Falls, Idaho, is hiring a marketing writer to write press releases, copy for the company's website and video products and produce and deliver a monthly newsletter. The successful candidate must have the ability to understand business and the automotive aftermarket industry and work with magazines and other publishing agents.

• AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring an entry-mid-level sales associate with at least two years' sales experience and knowledge of the automotive aftermarket industry. The successful candidate will have excellent computer skills and be proficient in Microsoft Office.

• Power Automedia, located in Murrieta, California, is hiring a senior advertising representative responsible for selling digital advertising and video production services to automotive industry clients, mentoring and training the Power Automedia sales team. The successful candidate must have advertising sales and/or an automotive marketing background, existing relationships with automotive industry decision makers and be a passionate automotive/truck enthusiast.

• Merceli Wheels, located in Commerce, California, is hiring a sales representative with related wheels experience. The successful candidate must be reliable, hard working, have excellent communication skills, basic knowledge of the automotive industry and the ability to generate new customers and close the sale.

View more listings from SEMA's Automotive Classifieds listings.

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Chris Morris. At 34, Morris is already a regional sales manager at Undercover.

Chris Morris, 34

Regional Sales Manager—Undercover Inc.

Chris Morris developed his interest in the automotive world from watching car shows and races on TV with his father, and that interest was further developed under the tutelage of Dave Wells, president of Undercover, as well as the company’s national sales manager, Sally Goldberg. “Dave took a chance on me years ago and has always believed in me and given me the tools to succeed, and Sally taught me so much along the way that I wouldn’t be where I am today without her,” Morris said. “Since I started working at Undercover a little over eight years ago, we have added many products to our line, and we are proud of the fact that all of them are made right here in the U.S.A. I believe that not being complacent and staying on top of the trends in the market are very important. Undercover has released a hard-folding cover called the Flex, and its sleek, low-profile design has become a huge success for us.” In his briefcase: “I can’t live without my iPhone, iPad, laptop, Map Point software, GPS, and pen and paper. The most important tool of all is my relationships with my customers. They are the ones who drive our business, and if I don’t take care of them, someone else will.”

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Chris Morris. At 34, Morris is already a regional sales manager at Undercover.

Chris Morris, 34

Regional Sales Manager—Undercover Inc.

Chris Morris developed his interest in the automotive world from watching car shows and races on TV with his father, and that interest was further developed under the tutelage of Dave Wells, president of Undercover, as well as the company’s national sales manager, Sally Goldberg. “Dave took a chance on me years ago and has always believed in me and given me the tools to succeed, and Sally taught me so much along the way that I wouldn’t be where I am today without her,” Morris said. “Since I started working at Undercover a little over eight years ago, we have added many products to our line, and we are proud of the fact that all of them are made right here in the U.S.A. I believe that not being complacent and staying on top of the trends in the market are very important. Undercover has released a hard-folding cover called the Flex, and its sleek, low-profile design has become a huge success for us.” In his briefcase: “I can’t live without my iPhone, iPad, laptop, Map Point software, GPS, and pen and paper. The most important tool of all is my relationships with my customers. They are the ones who drive our business, and if I don’t take care of them, someone else will.”

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Chris Morris. At 34, Morris is already a regional sales manager at Undercover.

Chris Morris, 34

Regional Sales Manager—Undercover Inc.

Chris Morris developed his interest in the automotive world from watching car shows and races on TV with his father, and that interest was further developed under the tutelage of Dave Wells, president of Undercover, as well as the company’s national sales manager, Sally Goldberg. “Dave took a chance on me years ago and has always believed in me and given me the tools to succeed, and Sally taught me so much along the way that I wouldn’t be where I am today without her,” Morris said. “Since I started working at Undercover a little over eight years ago, we have added many products to our line, and we are proud of the fact that all of them are made right here in the U.S.A. I believe that not being complacent and staying on top of the trends in the market are very important. Undercover has released a hard-folding cover called the Flex, and its sleek, low-profile design has become a huge success for us.” In his briefcase: “I can’t live without my iPhone, iPad, laptop, Map Point software, GPS, and pen and paper. The most important tool of all is my relationships with my customers. They are the ones who drive our business, and if I don’t take care of them, someone else will.”

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Chris Morris. At 34, Morris is already a regional sales manager at Undercover.

Chris Morris, 34

Regional Sales Manager—Undercover Inc.

Chris Morris developed his interest in the automotive world from watching car shows and races on TV with his father, and that interest was further developed under the tutelage of Dave Wells, president of Undercover, as well as the company’s national sales manager, Sally Goldberg. “Dave took a chance on me years ago and has always believed in me and given me the tools to succeed, and Sally taught me so much along the way that I wouldn’t be where I am today without her,” Morris said. “Since I started working at Undercover a little over eight years ago, we have added many products to our line, and we are proud of the fact that all of them are made right here in the U.S.A. I believe that not being complacent and staying on top of the trends in the market are very important. Undercover has released a hard-folding cover called the Flex, and its sleek, low-profile design has become a huge success for us.” In his briefcase: “I can’t live without my iPhone, iPad, laptop, Map Point software, GPS, and pen and paper. The most important tool of all is my relationships with my customers. They are the ones who drive our business, and if I don’t take care of them, someone else will.”