Hyundai Project-Vehicle Proposals Due Next Week

By SEMA Editors

 Hyundai Genesis Coupe
Companies interested in building a Hyundai-based project vehicle for the 2014 SEMA Show are required to submit proposals by April 25.

Companies planning to build a Hyundai-based project vehicle for the 2014 SEMA Show—November 4–7, in Las Vegas—must submit their project-vehicle proposals to Hyundai by April 25. Winning bids will be announced May 17.

Hyundai’s SEMA Show Program will focus on tuners and suppliers dedicated to creating exciting, aspirational vehicle modifications for the performance market. Last year, Hyundai's booth displayed two tuner-modified vehicles that earned spots in Edmund’s Top Ten Cars of the 2013 SEMA Show.

The Hyundai booth will focus on three models for 2014:

  • Genesis Sedan
  • Sonata Sedan
  • Genesis Coupe

Hyundai encourages the modification and display of any of its vehicles in other booths and approved vehicle locations throughout the Show. Both production and pre-production vehicles are available for modification. Support for the builds is included in the request for proposal (RFP) as are other program details. Photography of the all-new Sonata will be released after the New York Auto Show reveal.

SEMA exhibitors who have worked with OEMs in the past and are interested in working with Hyundai are encouraged to contact Mike Nino ( to discuss potential proposals.