SEMA Gear is offering a limited amount of 2016 SEMA Show apparel and merchandise online.

SEMA Gear is offering a limited amount of 2016 SEMA Show apparel and merchandise online.

SEMA Gear is offering a limited amount of 2016 SEMA Show apparel and merchandise online.

SEMA-member companies have posted several new listings for job opportunities (view all here) in the Classifieds page of SEMA.org. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.

By SEMA Editors

Nitto Tire U.S.A. Inc. has announced that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release, November 1, 2016, at 9:00 a.m. (PDT). The video quickly went viral, garnering more than 2 million views on Facebook alone in the first 36 hours it was live. Since then, it has gone on to surpass 3.2 million Facebook views (plus an additional 300,000 on YouTube), and has reached more than 11 million people. The video’s Facebook post has also received nearly 6,000 comments, more than 41,000 reactions and has been shared more than 63,000 times. Even the short 10-second teaser video that was released one week prior to the main video saw 336,000 views.

“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s brand publishing manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”

For more information on Nitto Tire, visit www.nittotire.com.

By SEMA Editors

Nitto Tire U.S.A. Inc. has announced that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release, November 1, 2016, at 9:00 a.m. (PDT). The video quickly went viral, garnering more than 2 million views on Facebook alone in the first 36 hours it was live. Since then, it has gone on to surpass 3.2 million Facebook views (plus an additional 300,000 on YouTube), and has reached more than 11 million people. The video’s Facebook post has also received nearly 6,000 comments, more than 41,000 reactions and has been shared more than 63,000 times. Even the short 10-second teaser video that was released one week prior to the main video saw 336,000 views.

“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s brand publishing manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”

For more information on Nitto Tire, visit www.nittotire.com.

By SEMA Editors

Nitto Tire U.S.A. Inc. has announced that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release, November 1, 2016, at 9:00 a.m. (PDT). The video quickly went viral, garnering more than 2 million views on Facebook alone in the first 36 hours it was live. Since then, it has gone on to surpass 3.2 million Facebook views (plus an additional 300,000 on YouTube), and has reached more than 11 million people. The video’s Facebook post has also received nearly 6,000 comments, more than 41,000 reactions and has been shared more than 63,000 times. Even the short 10-second teaser video that was released one week prior to the main video saw 336,000 views.

“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s brand publishing manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”

For more information on Nitto Tire, visit www.nittotire.com.

By SEMA Editors

The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

SEMA Market Research has launched its latest research report highlighting pickup accessory trends and the consumers who purchase them.

Providing a specialty-equipment market overview for pickups, The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

The report includes:

• Information on parts and accessories that consumers have already purchased or intend to purchase.
• Which retail channels consumers use to purchase pickup modifications.
• Where consumers turn for information and ideas about new parts and accessories.
• Key differences between types of pickup accessorizers and how to market to them.
• Recommendations for the industry.

The report is free for SEMA members, so get your copy today!

By SEMA Editors

The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

SEMA Market Research has launched its latest research report highlighting pickup accessory trends and the consumers who purchase them.

Providing a specialty-equipment market overview for pickups, The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

The report includes:

• Information on parts and accessories that consumers have already purchased or intend to purchase.
• Which retail channels consumers use to purchase pickup modifications.
• Where consumers turn for information and ideas about new parts and accessories.
• Key differences between types of pickup accessorizers and how to market to them.
• Recommendations for the industry.

The report is free for SEMA members, so get your copy today!

By SEMA Editors

The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

SEMA Market Research has launched its latest research report highlighting pickup accessory trends and the consumers who purchase them.

Providing a specialty-equipment market overview for pickups, The SEMA Pickup Report includes data collected on how consumers modify their pickups; including what parts they buy, how they shop and how specialty-equipment businesses can connect with them to help sell their products.

The report includes:

• Information on parts and accessories that consumers have already purchased or intend to purchase.
• Which retail channels consumers use to purchase pickup modifications.
• Where consumers turn for information and ideas about new parts and accessories.
• Key differences between types of pickup accessorizers and how to market to them.
• Recommendations for the industry.

The report is free for SEMA members, so get your copy today!