About this product:

The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

The report includes:

• Information on parts and accessories that consumers have already purchased or intend to purchase
• Which retail channels consumers use to purchase pickup modifications
• Where consumers turn for information and ideas about new parts and accessories
• Key differences between different types of pickup accessorizers and how you can tailor your marketing to them
• Recommendations for the industry