Tue, 02/02/2010 - 09:19

SEMA News - February 2010

By Steve Campbell

Finding and Employing the Best People Possible

  SEMA NEWS-FEBRUARY 2010-BUSINESS
   
   
This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

While good people are hard to find, there is no substitute. Recruiting and hiring the best possible person for a given job can be a time-consuming and arduous process. The right employee can be invaluable to a company, just as the wrong one can do immeasurable harm. A logical progression of looking in the proper places, asking informative questions and listening closely to the answers can lead to the person best suited for the job.

Planning Meeting

Before setting out to find the perfect employee, determine whether a new hire is really needed. Get together supervisors, other employees who might be affected by the new hire and the employment director or head of human resources to talk about alternatives. Determine whether the tasks that the new person would handle might be absorbed by other employees or other departments. Make sure that the company can actually afford a new hire, that there will be a return on the investment. If there is a vacancy in an existing job, determine whether a current employee—either in a junior grade or in a different department—might be the perfect replacement. If so, encourage that person to apply; process him or her through the rest of the hiring process; and then convene the next planning meeting to fill his or her old job. An already existing employee may possess skills or special knowledge that an outsider would take time to develop. Don’t overlook the obvious.

“Promoting or transferring a current employee into an open position can be a real morale booster,” said Bob Stanley, SEMA vice president of human resources. “It sends the message to other employees that there is upward mobility and growth opportunities in the organization.”

Develop a Job Description

There should be a written job description for every position in a company. Job descriptions provide direct guidance for hiring the right people, but they also point existing employees to a path for advancement. Each description should include the education, experience and personal qualities that the job holder should possess as well as the duties and responsibilities of the position—but the description should be flexible. As technology and conditions change or people develop, so may the demands of the job. Try to write descriptions that allow for those types of evolution.

The overall description should include the essentials as well as the less critical job functions along with required skills and task knowledge. If the job includes a physical component—lifting or carrying heavy parcels or moving equipment, for instance—those requirements should be spelled out. The description should also include information about the work location and the type of environment, whether it’s an office, a warehouse, a cubicle or a counter. In addition, the job description should establish the job’s reporting structure, including supervisors, coworkers and subordinates.

Advertising and Recruiting

The job description should be used as the template for a help-wanted ad, which must include the essential job duties as well as the education and experience requirements that an applicant must possess. While placing the ad in the largest available local newspaper is a good starting point, think about what other recruiting resources exist. Consider where the ideal candidate for a job might be searching, such as relevant website forums, school job boards, trade association publications (see www.sema.org/ed-classified, for instance) and specialty publications that cater to likely applicants. And don’t neglect internal job postings, including on company bulletin boards and through company-wide e-mail notices. Encourage current employees to tell their friends and relatives about openings. In this age of the Internet, also post job openings on MySpace, Facebook and the rest of the expanding universe of social-networking sites. Talk with supervisors, employees and friends about other recruiting tools that you may not have heard about or considered. As a matter of courtesy, let internal candidates know if you will also be seeking outside applicants.

Interviewing

Once you’ve got a stack of résumés in hand, turn to the job description again to begin the weeding-out process. Compare the listed requirements with the applicant’s experience and skills. When you’ve pared the bundle down to a manageable pile, use the telephone as a screening tool. Develop a set of job-related but general questions that you can ask every viable candidate, and set-up interviews with only those who offer the proper credentials and give acceptable answers.

Prior to beginning an in-person interview, provide the applicant with the written job description and give him or her a few minutes to look it over. When the interview begins, ask behavior-based questions (“If such-and-such happened, what would you do?” or “In your previous job, how did you handle X type of situation?”). The answers should allow you to assess how a candidate reads, thinks, plans and reacts to specific, job-related occurrences. Use his or her reactions to evaluate the candidate’s motivations for wanting the job, the level of interest in the company, the desire for advancement and for a career in your industry.

You may wish to have several interviewers involved in the process, each pursuing different information and with different goals in mind. For instance, there may be a technical element to the job that a fellow technician would best be able to evaluate. If there’s service involved, someone from that end should quiz the candidate about how he or she deals with difficult customers; you may want to have an expert test the applicant for particular skills.

“Include employees that would be in peer or subordinate positions in the interview process,” said Stanley. “This will give you more insight in determining the candidate’s potential fit and chemistry with the team. The employees involved with the process will also appreciate that their input is being considered and valued.”

Have each interviewer prepare questions in advance to learn about the applicant’s capabilities. Make the questions open-ended, not yes or no, so that the applicant provides as much detailed information as possible. Counsel the interviewers to listen carefully to the candidate’s own questions about the job and the company, which may help to establish his or her reason for seeking the job. Is it just for the paycheck, or is the applicant truly interested in the industry and making a career at your company.

Do not ask questions that may be discriminatory or illegal. For instance, don’t ask about age, race, ancestry, religion, gender or sexual preference, among others. Don’t ask about height or weight unless there is a direct correlation to job performance. If you have a doubt about the propriety of a question, don’t ask it!

Once all of the interviewers have completed the process, meet and discuss how the applicant performed. Make detailed notes after each interview to ensure that you remember and can distinguish between applicants later.

Background Checks

When you settle on someone (which should be a consensus decision by all of the interviewers but may come down to the boss making the choice if there is no agreement), confirm that the candidate wants the job at the salary and under the conditions you’ve discussed. Inform him or her that employment also depends upon the results of a check of references and other background information. Then have the hiring manager or human resources department verify the applicant’s education and previous employment (going back as many as three jobs and including position, length of time, salary and job performance). Also talk with the candidate’s business and personal references, but only ask about areas that are pertinent to the job you are offering. If a drug screening or a physical exam is required, have them performed before making an official job offer. Run a criminal check and (in the case of finance or accounting jobs) a credit check. Failure in any of these areas is sufficient grounds for denying employment.

Job Offer Letter

A formal job offer letter confirms that the candidate wants the job with the agreed-to terms and conditions. The letter should include the details of the employee’s compensation (salary and bonus), benefits (including insurances, pensions, 401k offering and educational assistance, if applicable) as well as the details of the vacation and sick-day/sick-leave plan. The letter should also explain how expense reimbursement is handled, including any provisions for moving expenses or other enticements for accepting the job.

While it’s always best to consult with a human resources professional and to seek legal advice when hiring a new employee, these general processes should get you well down the road to hiring someone who can make a positive difference in your business.

Tue, 02/02/2010 - 09:19

SEMA News - February 2010

By Annie Kang

The New Course of the Specialty-Equipment Industry

  SEMA NEWS-FEBRUARY 2010-BUSINESS
 

The SEMA-CAR Industry Research reports and webinars are part of the association’s Vehicle Technology Briefing Program, which is focused on providing members with the latest information on the challenges and opportunities impacting the future of the specialty-equipment industry.

   
As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo. In SEMA’s recent webinar—“The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market”—moderator John Waraniak, SEMA vice president of vehicle technology, urges members to focus on the upside of the industry’s current downturn.

“I strongly believe that now is the time to be energized—to leverage and capitalize on new niche markets and business opportunities that are coming ahead,” said Waraniak. “There will be fewer giants, more start-ups and infinite possibilities for those companies and entrepreneurs that don’t want to waste this crisis and are finding innovative ways to leverage this once-in-a-career convergence.”

The webinar reported results from the last of a three-phase study funded by SEMA and prepared by the Center for Automotive Research (CAR). Presented by Brett Smith, CAR director, automotive analysis group, and Bernard Swiecki, CAR senior program manager, the final stage of the report provided member companies with a look at the major factors affecting the automotive industry and their impact on specialty-equipment suppliers.

Webinar attendees received a somewhat hopeful picture of the U.S. automotive sales market. The CAR study found that August 2009 experienced a 1% improvement over August 2008 in U.S. light vehicle sales. Unit sales for August 2009 was 1,262 (in thousands) compared to 1,250 for August 2008. Light-vehicle sales have been steadily growing since January 2009, when unit sales were at a yearly low of 657.

“We did have Cash for Clunkers in full effect so at least part of that result is driven by those incentives, but you can tell that we were on a fairly steady climb out of this sales disaster a few months before Cash for Clunkers hit, so it does appear that we have come back out,” said Swiecki. “We have seen automakers’ inventory go down and, therefore, production starting to ramp up.”

The report provided a breakdown of U.S. light-vehicle sales by light trucks and passenger cars. A year-to-date (YTD) look at 2009 vs. 2008 showed a -27.9% year over year (YOY) change in total light vehicles, a -30 YOY% change in light trucks and a -26 YOY% change in passenger trucks.

“For most of this year, we saw cars and light trucks with identical sales decreases,” said Swiecki. “So trucks by a small margin continue to do poorly, and we have a slight improvement in passenger cars, although it isn’t all that significant when looking at it from an annualized basis.”

The CAR study also analyzed the percentage change in sales of light vehicles per OEM: August 2009 vs. August 2008. GM (-20.1%) and Chrysler (-15.4%) stood out with the greatest decline, more than the total industry of -12.2%, while Ford (17.2%) and Honda (9.9%) showed the largest growth.

Having also completed a segment breakdown of the market share based on vehicle type, the study revealed that SUVs are down the most YTD through August, with vans and pickups also demonstrating a significant decline. Crossovers proved to be the segment that is down the least.

“To a degree, we have a substitution effect taking place,” said Swiecki. “What we are seeing is crossovers acting as a replacement for quite a few of those lost SUV sales and also as a decent replacement for quite a few large cars.”

According to Swiecki, a recovery in pickup sales should be expected. He forecasts that with an economic recovery, pickup sales will improve because they are used for agricultural purposes, construction and other trades that are tied to the overall U.S. economy. “There are not nearly as many substitutes for pickups,” he said.

Swiecki notes that SUVs are a different case. “We do not expect as pronounced a recovery, if at all a recovery, in SUV sales, especially if fuel prices return anywhere near last year’s level of three, even over four dollars per gallon,” he said. “We expect SUVs to be the significant loser while pickups recover—again crossovers being a very good substitute for that product.”

Apart from crossovers having the smallest market share decline, the other category showing the least drop-off is small cars. “In both of those situations, what we see is the market favoring vehicles that are fuel-efficient,” said Swiecki. “Small cars simply because they are fuel-efficient and crossovers because they are good substitutes for vehicles that are not fuel-efficient.”

The report also analyzed the top sales leaders by segment YTD. The Toyota Corolla and the Honda Civic were by far the top sellers of the small-car segment. For mid-size cars, the leaders were the Toyota Camry and the Honda Accord. The Jeep Grand Cherokee and the Ford Explorer topped the list of best-selling midsize SUVs. In the minivan category, the Honda Odyssey came in first, with the Dodge Caravan and the Chrysler Town & Country following. The competition within the CUV segment was more intense, allowing for a much smaller portion of the segment sales for market leaders. The Honda CR-V was the best seller, with the Ford Escape and Toyota RAV4 coming in second and third respectively.

The fullsize pickup leaders were the Ford F-Series and the Chevrolet Silverado. The international offerings of the Toyota Tundra and the Nissan Titan did not perform well, with the Titan in particular experiencing a bad sales year. “This is an area where the Detroit Three have remained very strong in the face of international competition,” said Swiecki.

Smith took over the presentation to provide both a mid-term and long-term outlook for the U.S. automotive market.

“The mid-term outlook is defined by one thing—the recovery from the credit bubble,” said Smith. “The banks and the autos were absolutely the beneficiaries of the credit bubble.”

The CAR study also revealed the following good news:

  • GM and Chrysler still exist and have emerged from bankruptcy very quickly.
  • GM will cut fixed costs by up to $5,000 per vehicle.
  • GM has an adequate pipeline of new product starting next year.
  • The U.S. government is committed to the long-term success of GM and Chrysler.
  • The government is re-examining its support for suppliers.
  • Cash for Clunkers was here: it was confusing, it was chaotic but it was a success.

The following automaker conclusions were provided as well:

  • The U.S. market will mostly recover by 2013.
  • GM and Chrysler market will shrink by one-third and one-half, but both are definitely much healthier companies.
  • Ford is gaining with a shot at becoming potentially the highest selling carmaker in North America.
  • OEMs Toyota and Honda remain solid performers.
  • There will be new overseas automakers arriving in North America soon, opening the door for more competition.
  • The supplier sector is still in danger, but it is consolidating, production is back up and the fact that there is still a functioning, viable supply base bodes well for the future.

The in-depth analysis completed by the CAR report provided attendees with both hopeful and grim data. Regardless of the nature of the news, it is clear that change is taking place within the U.S. automotive industry and the specialty-equipment segment. The webinar was presented to assist SEMA-member companies to better prepare for the changes to come.

“These are the times you need to be building up and creating your portfolio to compete when the recovery is taking place,” said Waraniak. “I realize that’s a tough thing to do, but again, the companies that do this are the ones that are going to win. To paraphrase my favorite American philosopher—Yogi Berra—‘If you don’t want to win, no one will stop you.’”

To download an audio or PDF version of the webinar, along with a PDF of the complete CAR report, visit www.sema.org/webinar. Downloads are free for SEMA members.

 

Thu, 01/28/2010 - 12:00
Following are dates and locations for several upcoming SEMA-sponsored shows and activities. Click on an item for more details.

For association-related travel, contact Manya Petropaki (manya.p@travelstoreusa.com) at Travel Store USA, 949/930-9268.

Looking for Some Extra Publicity for Your Industry Event?
Publicize your events through the SEMA Online Calendar of Events. The calendar is stocked with information on events taking place throughout the year, broken down by month. Examples of events featured in the calendar include consumer shows and club events, educational and training workshops, conventions and trade shows, races and more.

To submit your event details for the calendar, e-mail company name and the date(s), location and name of the event to info@sema.org.

Thu, 01/28/2010 - 12:00
NAMED: Argentine driver Jose Maria Lopez was officially named as the first of two drivers for the new U.S. Formula One team that opens competition in March.

FOUR WIDE: NHRA professional racing teams will compete four-wide during the inaugural NHRA 4-Wide Nationals at zMAX Dragway in Concord, North Carolina, March 25–28. It will be the first NHRA event held with competition in four lanes at the same time.

BIG BUCKS: Legends cars will compete for a purse of $1 million in a special event scheduled July 15–17 at Charlotte Motor Speedway’s infield quarter-mile oval.

OVER AND OUT: Tony George resigned from the Indianapolis Motor Speedway Board of Directors, ending all ties to the speedway.

NEW BACKER:
K&N Engineering has taken over sponsorship of NASCAR’s East and West Series for the coming season. The NASCAR K&N Pro Series will kick off this weekend at Toyota Speedway at Irwindale (California).

DRAFT AWAY:
NASCAR officials say they will allow drivers to bump draft and to police themselves during the upcoming season-opening Daytona 500 at Daytona International Speedway.

SUBSCRIBE:
National Speed Sport News has been published weekly since 1934. Subscribe to National Speed Sport News for a special industry rate.
Thu, 01/28/2010 - 12:00
NAMED: Argentine driver Jose Maria Lopez was officially named as the first of two drivers for the new U.S. Formula One team that opens competition in March.

FOUR WIDE: NHRA professional racing teams will compete four-wide during the inaugural NHRA 4-Wide Nationals at zMAX Dragway in Concord, North Carolina, March 25–28. It will be the first NHRA event held with competition in four lanes at the same time.

BIG BUCKS: Legends cars will compete for a purse of $1 million in a special event scheduled July 15–17 at Charlotte Motor Speedway’s infield quarter-mile oval.

OVER AND OUT: Tony George resigned from the Indianapolis Motor Speedway Board of Directors, ending all ties to the speedway.

NEW BACKER:
K&N Engineering has taken over sponsorship of NASCAR’s East and West Series for the coming season. The NASCAR K&N Pro Series will kick off this weekend at Toyota Speedway at Irwindale (California).

DRAFT AWAY:
NASCAR officials say they will allow drivers to bump draft and to police themselves during the upcoming season-opening Daytona 500 at Daytona International Speedway.

SUBSCRIBE:
National Speed Sport News has been published weekly since 1934. Subscribe to National Speed Sport News for a special industry rate.
Thu, 01/28/2010 - 12:00
NAMED: Argentine driver Jose Maria Lopez was officially named as the first of two drivers for the new U.S. Formula One team that opens competition in March.

FOUR WIDE: NHRA professional racing teams will compete four-wide during the inaugural NHRA 4-Wide Nationals at zMAX Dragway in Concord, North Carolina, March 25–28. It will be the first NHRA event held with competition in four lanes at the same time.

BIG BUCKS: Legends cars will compete for a purse of $1 million in a special event scheduled July 15–17 at Charlotte Motor Speedway’s infield quarter-mile oval.

OVER AND OUT: Tony George resigned from the Indianapolis Motor Speedway Board of Directors, ending all ties to the speedway.

NEW BACKER:
K&N Engineering has taken over sponsorship of NASCAR’s East and West Series for the coming season. The NASCAR K&N Pro Series will kick off this weekend at Toyota Speedway at Irwindale (California).

DRAFT AWAY:
NASCAR officials say they will allow drivers to bump draft and to police themselves during the upcoming season-opening Daytona 500 at Daytona International Speedway.

SUBSCRIBE:
National Speed Sport News has been published weekly since 1934. Subscribe to National Speed Sport News for a special industry rate.
Thu, 01/28/2010 - 12:00
NAMED: Argentine driver Jose Maria Lopez was officially named as the first of two drivers for the new U.S. Formula One team that opens competition in March.

FOUR WIDE: NHRA professional racing teams will compete four-wide during the inaugural NHRA 4-Wide Nationals at zMAX Dragway in Concord, North Carolina, March 25–28. It will be the first NHRA event held with competition in four lanes at the same time.

BIG BUCKS: Legends cars will compete for a purse of $1 million in a special event scheduled July 15–17 at Charlotte Motor Speedway’s infield quarter-mile oval.

OVER AND OUT: Tony George resigned from the Indianapolis Motor Speedway Board of Directors, ending all ties to the speedway.

NEW BACKER:
K&N Engineering has taken over sponsorship of NASCAR’s East and West Series for the coming season. The NASCAR K&N Pro Series will kick off this weekend at Toyota Speedway at Irwindale (California).

DRAFT AWAY:
NASCAR officials say they will allow drivers to bump draft and to police themselves during the upcoming season-opening Daytona 500 at Daytona International Speedway.

SUBSCRIBE:
National Speed Sport News has been published weekly since 1934. Subscribe to National Speed Sport News for a special industry rate.
Thu, 01/28/2010 - 12:00
  MPMC suites
  The 2010 Media Trade Conference moved to a new location at the Radisson Suites in Covina, California. The format, however—short, informal meetings between manufacturers and media—remained the same.

The 2010 Media Trade Conference, hosted by SEMA's Motorsports Parts Manufacturers Council (MPMC), coincided with one of the wettest weeks on record in Southern California—unfortunate for those who came from colder climes seeking a little West Coast sun and warmth.

For three days from January 19–21, 100 manufacturers met with editors and writers throughout the day in a series of half-hour meetings. For manufacturers it's a chance to put their newest products in front of the enthusiat media. For editors it's a way to nail down several months (in some cases an entire year's) worth of editorial projects.

SEMA News took the opportunity to meet with member companies to not only learn about their new products, but also the overall business climate. We were relieved to learn that most businesses are fairly optimistic about recovery in 2010, embracing a feeling that the worst has past.

Judging by the investment these companies have made in new-product development, from Edelbrock's venture into supercharging to Yokohama's "green" tires, 2010 looks to have gotten off on the right foot for enthusiasts and specialty-equipment businesses alike.

AEM Edelbrock
AEM's Greg Nakano demonstrated the company's new gauges and discussed plans to release performance and diagnostic apps for Apple's iPhone. Jason Snyder (right) and Smitty Smith discussed Edelbrock's new E-Force superchargers for the '08-'09 Corvette and 2010 Camaro SS. Kits for C6 Vettes and the Chrysler Hemi are in development.
Mast Motorsports MagnaFlow
Horace Mast of Mast Motorsports introduced several new valvetrain and fuel-system components, including a line of LS3 heads with 12-degree ports.
MagnaFlow's Ross Berlanga (left) and Robert Wilson highlighted the company's new 49-state direct fit cat converters for Camaro, Mustang and F-150.
B&M
Coker Tire
Nate Shelton (left) and Dan Wu discussed new Hurst and B&M products, as well as the new Hurst Heritage series cars to be offered through only 100 exclusive dealers. In between persuasive arguments for relocating to Chattanooga, Coker Tire's Corky Coker (right) and David Leach showed us the company's new Redlines and its Excelsior radial, offered in classic bias-ply look and sizes.
K&N Mickey Thompson
Tim Stewart (left), Lucio Tapia and Nestor Cabrera highlighted K&N's new hood scoops, 16-inch round filter and Power Kleen cleaner/degreaser.
Mickey Thompson's Willy Woo (right) and Don Sneddon introduced the company's new apparel line for men and women, as well as the ET drag, Sportsman S/T and ET Street tires.
Professional Products VP Racing Fuels
Ken Farrell (left) and Jim Davis of Professional Products brought the Powerjection Plus EFI, a fuel injection system with the look of a traditional carb. Steve Scheidker (left) and John Sonnefeldt of VP Racing Fuels discuss one of the most overlooked performance products: high-octane fuel. VP now offers its 50-state legal VP100.
Baer Yokohama
Baer Brakes' Todd Gartshore (left) and Ben O'Connor showed us some new calipers and talked about their recent move to a larger headquarters in Arizona. Yokohama is committed to environmental responsibility, says Marketing Communications Director Fred Koplin. The dB super E-spec tire, which uses orange oil to to make the rubber more compliant and helps eliminate 80 percent of the petrochemicals used in its construction, is a long step in that direction.
Toyo Tire Hotchkis

Jay Jones with Toyo Tires was excited to tell us about Robby Gordon's 2009 SCORE series championship, a first for the tiremaker. Gordon raced to victory on Toyo's Open Country M/T-R tires.

John Hotchkis of Hotchkis Sport Suspension showcased his new Mopar line (for '67-'76 A bodies), new 2010 Camaro subframe and components and new swaybars for BMW's 1-Series.
Grant Hedman
Rich Barsamian from Grant shows us one of the company's Revolution Airbag steering wheels.
Marc Lewis and Vic Wood (right) with Hedman Performance show us their new oil filter bypass adapter.
Lokar Egge
Ken Wagstaff (left) and Brian Downard from Lokar show some of the company's new door handles and window cranks.
Ernie Silvers from Egge Machine and Speed Shop highlights this remanufactured water pump.
Meguiars Morrison
Barry Meguiar explained the properties blended into the company's new Ultimate Wash & Wax.
Art and Craig Morrison showcase their new A-arms.
Falken Garrett
The Falken Tire crew, including (from left) Josh Spears, Nick Fousekis, James Yin and Mark Richter discussed the company's new all-terrain offering.
Garrett's Kyle Snyder talked specifics about the new GTX-R turbochargers, which offer a claimed 10 percent gain in flow compared to traditional GT compressor wheel designs.
Fidanza Weld
Fidanza President Bob Scheid announced that his company has teamed with Zoom Performance Products to form Clutch Alliance. Kyle Fickler (left) and Gregory Smith of Weld Racing highlight one of the Kansas City-based wheelmaker's latest offerings.
Skyjacker Painless
Skyjacker's Lee McGuire ran down the company's new gear, including 4- and 6-inch suspensions for 2009-2010 F-150.
Dennis Overholser showed some new Painless Performance products, including a three-bolt flathead throttle body.
ACT MSD Ignition
Advanced Clutch Technology's Tracie Nunez (left) and Cheralyn Smith with some of ACT's new clutch hardware. Ray Frescas shows off MSD Ignition's new 40th Anniversary Retro Box.
Aeromotive Rich Barsamian
Aeromotive president Steve Matusek accepts an award for service on the MPMC Select Committee from council director Jim Skelly.
MPMC Select Committee member Rich Barsamian.
Burgy Weld
Prestolite Performance's Ed "Blake" Burgy, MPMC Select Committee member.
Weld Wheels' Kyle Fickler.
John Menzler Moore
COMP Performance Group's John Menzler, 2009-2010 MPMC Select Committee member.
2009-2010 Select Committee member Marla Moore of Hypertech.
Nicholas
Johnson
JET Performance Products' Dan Nicholas.
Ron Johnson of ADDCO.
Thompson
Wood
AIRAID's Chris Thompson, a 2009-2010 Select Committee member.
Hedman Performance's Vic Wood.
Council Award winners MPMC Chairman's Award
The 2009-2010 MPMC Select Committee. MPMC Chairman Bill Floyd presents the Chairman's Award to SEMA Chairman-Elect Scooter Brothers.
Fredrickson NHRA panel discussion
Floyd with the Robert E. Petersen Award winner Karl Fredrickson from Speedway Illustrated. A Wednesday evening panel at the Wally Parks NHRA Motorsports Museum featured industry leaders tackling future trends, product development, hybrids, and career training among other timely topics.
   

 

Thu, 01/28/2010 - 12:00
  MPMC suites
  The 2010 Media Trade Conference moved to a new location at the Radisson Suites in Covina, California. The format, however—short, informal meetings between manufacturers and media—remained the same.

The 2010 Media Trade Conference, hosted by SEMA's Motorsports Parts Manufacturers Council (MPMC), coincided with one of the wettest weeks on record in Southern California—unfortunate for those who came from colder climes seeking a little West Coast sun and warmth.

For three days from January 19–21, 100 manufacturers met with editors and writers throughout the day in a series of half-hour meetings. For manufacturers it's a chance to put their newest products in front of the enthusiat media. For editors it's a way to nail down several months (in some cases an entire year's) worth of editorial projects.

SEMA News took the opportunity to meet with member companies to not only learn about their new products, but also the overall business climate. We were relieved to learn that most businesses are fairly optimistic about recovery in 2010, embracing a feeling that the worst has past.

Judging by the investment these companies have made in new-product development, from Edelbrock's venture into supercharging to Yokohama's "green" tires, 2010 looks to have gotten off on the right foot for enthusiasts and specialty-equipment businesses alike.

AEM Edelbrock
AEM's Greg Nakano demonstrated the company's new gauges and discussed plans to release performance and diagnostic apps for Apple's iPhone. Jason Snyder (right) and Smitty Smith discussed Edelbrock's new E-Force superchargers for the '08-'09 Corvette and 2010 Camaro SS. Kits for C6 Vettes and the Chrysler Hemi are in development.
Mast Motorsports MagnaFlow
Horace Mast of Mast Motorsports introduced several new valvetrain and fuel-system components, including a line of LS3 heads with 12-degree ports.
MagnaFlow's Ross Berlanga (left) and Robert Wilson highlighted the company's new 49-state direct fit cat converters for Camaro, Mustang and F-150.
B&M
Coker Tire
Nate Shelton (left) and Dan Wu discussed new Hurst and B&M products, as well as the new Hurst Heritage series cars to be offered through only 100 exclusive dealers. In between persuasive arguments for relocating to Chattanooga, Coker Tire's Corky Coker (right) and David Leach showed us the company's new Redlines and its Excelsior radial, offered in classic bias-ply look and sizes.
K&N Mickey Thompson
Tim Stewart (left), Lucio Tapia and Nestor Cabrera highlighted K&N's new hood scoops, 16-inch round filter and Power Kleen cleaner/degreaser.
Mickey Thompson's Willy Woo (right) and Don Sneddon introduced the company's new apparel line for men and women, as well as the ET drag, Sportsman S/T and ET Street tires.
Professional Products VP Racing Fuels
Ken Farrell (left) and Jim Davis of Professional Products brought the Powerjection Plus EFI, a fuel injection system with the look of a traditional carb. Steve Scheidker (left) and John Sonnefeldt of VP Racing Fuels discuss one of the most overlooked performance products: high-octane fuel. VP now offers its 50-state legal VP100.
Baer Yokohama
Baer Brakes' Todd Gartshore (left) and Ben O'Connor showed us some new calipers and talked about their recent move to a larger headquarters in Arizona. Yokohama is committed to environmental responsibility, says Marketing Communications Director Fred Koplin. The dB super E-spec tire, which uses orange oil to to make the rubber more compliant and helps eliminate 80 percent of the petrochemicals used in its construction, is a long step in that direction.
Toyo Tire Hotchkis

Jay Jones with Toyo Tires was excited to tell us about Robby Gordon's 2009 SCORE series championship, a first for the tiremaker. Gordon raced to victory on Toyo's Open Country M/T-R tires.

John Hotchkis of Hotchkis Sport Suspension showcased his new Mopar line (for '67-'76 A bodies), new 2010 Camaro subframe and components and new swaybars for BMW's 1-Series.
Grant Hedman
Rich Barsamian from Grant shows us one of the company's Revolution Airbag steering wheels.
Marc Lewis and Vic Wood (right) with Hedman Performance show us their new oil filter bypass adapter.
Lokar Egge
Ken Wagstaff (left) and Brian Downard from Lokar show some of the company's new door handles and window cranks.
Ernie Silvers from Egge Machine and Speed Shop highlights this remanufactured water pump.
Meguiars Morrison
Barry Meguiar explained the properties blended into the company's new Ultimate Wash & Wax.
Art and Craig Morrison showcase their new A-arms.
Falken Garrett
The Falken Tire crew, including (from left) Josh Spears, Nick Fousekis, James Yin and Mark Richter discussed the company's new all-terrain offering.
Garrett's Kyle Snyder talked specifics about the new GTX-R turbochargers, which offer a claimed 10 percent gain in flow compared to traditional GT compressor wheel designs.
Fidanza Weld
Fidanza President Bob Scheid announced that his company has teamed with Zoom Performance Products to form Clutch Alliance. Kyle Fickler (left) and Gregory Smith of Weld Racing highlight one of the Kansas City-based wheelmaker's latest offerings.
Skyjacker Painless
Skyjacker's Lee McGuire ran down the company's new gear, including 4- and 6-inch suspensions for 2009-2010 F-150.
Dennis Overholser showed some new Painless Performance products, including a three-bolt flathead throttle body.
ACT MSD Ignition
Advanced Clutch Technology's Tracie Nunez (left) and Cheralyn Smith with some of ACT's new clutch hardware. Ray Frescas shows off MSD Ignition's new 40th Anniversary Retro Box.
Aeromotive Rich Barsamian
Aeromotive president Steve Matusek accepts an award for service on the MPMC Select Committee from council director Jim Skelly.
MPMC Select Committee member Rich Barsamian.
Burgy Weld
Prestolite Performance's Ed "Blake" Burgy, MPMC Select Committee member.
Weld Wheels' Kyle Fickler.
John Menzler Moore
COMP Performance Group's John Menzler, 2009-2010 MPMC Select Committee member.
2009-2010 Select Committee member Marla Moore of Hypertech.
Nicholas
Johnson
JET Performance Products' Dan Nicholas.
Ron Johnson of ADDCO.
Thompson
Wood
AIRAID's Chris Thompson, a 2009-2010 Select Committee member.
Hedman Performance's Vic Wood.
Council Award winners MPMC Chairman's Award
The 2009-2010 MPMC Select Committee. MPMC Chairman Bill Floyd presents the Chairman's Award to SEMA Chairman-Elect Scooter Brothers.
Fredrickson NHRA panel discussion
Floyd with the Robert E. Petersen Award winner Karl Fredrickson from Speedway Illustrated. A Wednesday evening panel at the Wally Parks NHRA Motorsports Museum featured industry leaders tackling future trends, product development, hybrids, and career training among other timely topics.
   

 

Thu, 01/28/2010 - 12:00
  MPMC suites
  The 2010 Media Trade Conference moved to a new location at the Radisson Suites in Covina, California. The format, however—short, informal meetings between manufacturers and media—remained the same.

The 2010 Media Trade Conference, hosted by SEMA's Motorsports Parts Manufacturers Council (MPMC), coincided with one of the wettest weeks on record in Southern California—unfortunate for those who came from colder climes seeking a little West Coast sun and warmth.

For three days from January 19–21, 100 manufacturers met with editors and writers throughout the day in a series of half-hour meetings. For manufacturers it's a chance to put their newest products in front of the enthusiat media. For editors it's a way to nail down several months (in some cases an entire year's) worth of editorial projects.

SEMA News took the opportunity to meet with member companies to not only learn about their new products, but also the overall business climate. We were relieved to learn that most businesses are fairly optimistic about recovery in 2010, embracing a feeling that the worst has past.

Judging by the investment these companies have made in new-product development, from Edelbrock's venture into supercharging to Yokohama's "green" tires, 2010 looks to have gotten off on the right foot for enthusiasts and specialty-equipment businesses alike.

AEM Edelbrock
AEM's Greg Nakano demonstrated the company's new gauges and discussed plans to release performance and diagnostic apps for Apple's iPhone. Jason Snyder (right) and Smitty Smith discussed Edelbrock's new E-Force superchargers for the '08-'09 Corvette and 2010 Camaro SS. Kits for C6 Vettes and the Chrysler Hemi are in development.
Mast Motorsports MagnaFlow
Horace Mast of Mast Motorsports introduced several new valvetrain and fuel-system components, including a line of LS3 heads with 12-degree ports.
MagnaFlow's Ross Berlanga (left) and Robert Wilson highlighted the company's new 49-state direct fit cat converters for Camaro, Mustang and F-150.
B&M
Coker Tire
Nate Shelton (left) and Dan Wu discussed new Hurst and B&M products, as well as the new Hurst Heritage series cars to be offered through only 100 exclusive dealers. In between persuasive arguments for relocating to Chattanooga, Coker Tire's Corky Coker (right) and David Leach showed us the company's new Redlines and its Excelsior radial, offered in classic bias-ply look and sizes.
K&N Mickey Thompson
Tim Stewart (left), Lucio Tapia and Nestor Cabrera highlighted K&N's new hood scoops, 16-inch round filter and Power Kleen cleaner/degreaser.
Mickey Thompson's Willy Woo (right) and Don Sneddon introduced the company's new apparel line for men and women, as well as the ET drag, Sportsman S/T and ET Street tires.
Professional Products VP Racing Fuels
Ken Farrell (left) and Jim Davis of Professional Products brought the Powerjection Plus EFI, a fuel injection system with the look of a traditional carb. Steve Scheidker (left) and John Sonnefeldt of VP Racing Fuels discuss one of the most overlooked performance products: high-octane fuel. VP now offers its 50-state legal VP100.
Baer Yokohama
Baer Brakes' Todd Gartshore (left) and Ben O'Connor showed us some new calipers and talked about their recent move to a larger headquarters in Arizona. Yokohama is committed to environmental responsibility, says Marketing Communications Director Fred Koplin. The dB super E-spec tire, which uses orange oil to to make the rubber more compliant and helps eliminate 80 percent of the petrochemicals used in its construction, is a long step in that direction.
Toyo Tire Hotchkis

Jay Jones with Toyo Tires was excited to tell us about Robby Gordon's 2009 SCORE series championship, a first for the tiremaker. Gordon raced to victory on Toyo's Open Country M/T-R tires.

John Hotchkis of Hotchkis Sport Suspension showcased his new Mopar line (for '67-'76 A bodies), new 2010 Camaro subframe and components and new swaybars for BMW's 1-Series.
Grant Hedman
Rich Barsamian from Grant shows us one of the company's Revolution Airbag steering wheels.
Marc Lewis and Vic Wood (right) with Hedman Performance show us their new oil filter bypass adapter.
Lokar Egge
Ken Wagstaff (left) and Brian Downard from Lokar show some of the company's new door handles and window cranks.
Ernie Silvers from Egge Machine and Speed Shop highlights this remanufactured water pump.
Meguiars Morrison
Barry Meguiar explained the properties blended into the company's new Ultimate Wash & Wax.
Art and Craig Morrison showcase their new A-arms.
Falken Garrett
The Falken Tire crew, including (from left) Josh Spears, Nick Fousekis, James Yin and Mark Richter discussed the company's new all-terrain offering.
Garrett's Kyle Snyder talked specifics about the new GTX-R turbochargers, which offer a claimed 10 percent gain in flow compared to traditional GT compressor wheel designs.
Fidanza Weld
Fidanza President Bob Scheid announced that his company has teamed with Zoom Performance Products to form Clutch Alliance. Kyle Fickler (left) and Gregory Smith of Weld Racing highlight one of the Kansas City-based wheelmaker's latest offerings.
Skyjacker Painless
Skyjacker's Lee McGuire ran down the company's new gear, including 4- and 6-inch suspensions for 2009-2010 F-150.
Dennis Overholser showed some new Painless Performance products, including a three-bolt flathead throttle body.
ACT MSD Ignition
Advanced Clutch Technology's Tracie Nunez (left) and Cheralyn Smith with some of ACT's new clutch hardware. Ray Frescas shows off MSD Ignition's new 40th Anniversary Retro Box.
Aeromotive Rich Barsamian
Aeromotive president Steve Matusek accepts an award for service on the MPMC Select Committee from council director Jim Skelly.
MPMC Select Committee member Rich Barsamian.
Burgy Weld
Prestolite Performance's Ed "Blake" Burgy, MPMC Select Committee member.
Weld Wheels' Kyle Fickler.
John Menzler Moore
COMP Performance Group's John Menzler, 2009-2010 MPMC Select Committee member.
2009-2010 Select Committee member Marla Moore of Hypertech.
Nicholas
Johnson
JET Performance Products' Dan Nicholas.
Ron Johnson of ADDCO.
Thompson
Wood
AIRAID's Chris Thompson, a 2009-2010 Select Committee member.
Hedman Performance's Vic Wood.
Council Award winners MPMC Chairman's Award
The 2009-2010 MPMC Select Committee. MPMC Chairman Bill Floyd presents the Chairman's Award to SEMA Chairman-Elect Scooter Brothers.
Fredrickson NHRA panel discussion
Floyd with the Robert E. Petersen Award winner Karl Fredrickson from Speedway Illustrated. A Wednesday evening panel at the Wally Parks NHRA Motorsports Museum featured industry leaders tackling future trends, product development, hybrids, and career training among other timely topics.