SEMA Garage has expanded its partnership with AUTEL by bringing its highly acclaimed, hands-on advanced driver assistance systems (ADAS) training to its Diamond Bar, California, location.
These in-depth, two-day sessions are designed to equip participants with critical knowledge in ADAS fundamentals, calibration procedures and reporting best practices.
As ADAS technology becomes increasingly common in today's vehicles, the need for proper calibration expertise is more important than ever. This expansion marks a major step in making high-quality ADAS training more accessible to industry professionals across the country.
📍 SEMA Garage Diamond Bar ADAS Training: 1577 S. Valley Vista Dr. Diamond Bar, California, 91765. View on Google Maps.
📅 Tuesday, August 5 and Wednesday, August 6
👉 Reserve your spot now at the Autel Academy website: autel.us/autel-academy (select ADAS TRAINING, then click the "California" tab). Can't make it in June? Stay tuned as more training opportunities are on the horizon for later this year.
SEMA is dispelling misinformation surrounding a forthcoming law in Nevada, SB 80, pertaining to local enforcement of state and federal vehicle emissions laws. The organization specifically wants to reaffirm that SB 80, which takes effect on October 1, will not impact the 2025 SEMA Show, Las Vegas' largest annual trade show, which will be held November 4-7 at the Las Vegas Convention Center.
Nevada Gov. Joe Lombardo on June 10 signed into law SB 80, legislation that provides a new framework for local law enforcement to, in tandem with existing inspection authority, enforce against bad actors who are breaking existing state and federal emissions laws, establishing new penalties for illegal behavior.
Statement
"SEMA has always been aware of Nevada's SB 80 and provided feedback on the bill on behalf of the automotive community as it was developed. SB 80 is common-sense legislation that maintains the status quo as it pertains to existing state and federal law. SEMA was, and is, comfortable with this bill, which reinforces existing state and federal bans on emissions system tampering. The law is still the law as it pertains to emissions systems.
"SEMA is once again proud to welcome our exhibitors, members, partners, and industry stakeholders to Las Vegas this November for the industry's most anticipated annual gathering. For 58 years, the SEMA Show has remained a cornerstone of innovation, collaboration, and progress in the automotive aftermarket industry. This year will be no different. Whether you're exhibiting your brand, debuting a custom build, or exploring the latest products and trends, the SEMA Show continues to deliver the trusted platform that drives business and fuels industry growth."
Background
SB 80 amends existing Nevada state law (NRS 480.610) to identify the following unlawful activities:
(e) Except as otherwise provided in subsection 2, tamper with a device for the control of emissions of a motor vehicle or remove such a device from a motor vehicle, including, without limitation, exchanging the engine of a motor vehicle for a different engine; or
(f) Possess an electronic device capable of tampering with a device for the control of emissions of a motor vehicle.
Additionally, SB 80 provides the following clarification on legality:
2. A person does not violate paragraph (e) of subsection 1 by exchanging the engine of a motor vehicle for:
(a) An electric motor; or
(b) A different engine if any device for the control of emissions of a motor vehicle that is included with the engine being inserted into the motor vehicle is operational.
Resource
To educate SEMA members, SEMA Show attendees, and the public at large, SEMA released an FAQ document HERE that explains what SB 80 does and does not do.
SEMA is dispelling misinformation surrounding a forthcoming law in Nevada, SB 80, pertaining to local enforcement of state and federal vehicle emissions laws. The organization specifically wants to reaffirm that SB 80, which takes effect on October 1, will not impact the 2025 SEMA Show, Las Vegas' largest annual trade show, which will be held November 4-7 at the Las Vegas Convention Center.
Nevada Gov. Joe Lombardo on June 10 signed into law SB 80, legislation that provides a new framework for local law enforcement to, in tandem with existing inspection authority, enforce against bad actors who are breaking existing state and federal emissions laws, establishing new penalties for illegal behavior.
Statement
"SEMA has always been aware of Nevada's SB 80 and provided feedback on the bill on behalf of the automotive community as it was developed. SB 80 is common-sense legislation that maintains the status quo as it pertains to existing state and federal law. SEMA was, and is, comfortable with this bill, which reinforces existing state and federal bans on emissions system tampering. The law is still the law as it pertains to emissions systems.
"SEMA is once again proud to welcome our exhibitors, members, partners, and industry stakeholders to Las Vegas this November for the industry's most anticipated annual gathering. For 58 years, the SEMA Show has remained a cornerstone of innovation, collaboration, and progress in the automotive aftermarket industry. This year will be no different. Whether you're exhibiting your brand, debuting a custom build, or exploring the latest products and trends, the SEMA Show continues to deliver the trusted platform that drives business and fuels industry growth."
Background
SB 80 amends existing Nevada state law (NRS 480.610) to identify the following unlawful activities:
(e) Except as otherwise provided in subsection 2, tamper with a device for the control of emissions of a motor vehicle or remove such a device from a motor vehicle, including, without limitation, exchanging the engine of a motor vehicle for a different engine; or
(f) Possess an electronic device capable of tampering with a device for the control of emissions of a motor vehicle.
Additionally, SB 80 provides the following clarification on legality:
2. A person does not violate paragraph (e) of subsection 1 by exchanging the engine of a motor vehicle for:
(a) An electric motor; or
(b) A different engine if any device for the control of emissions of a motor vehicle that is included with the engine being inserted into the motor vehicle is operational.
Resource
To educate SEMA members, SEMA Show attendees, and the public at large, SEMA released an FAQ document HERE that explains what SB 80 does and does not do.
The 2025 SEMA Fest lineup was announced, and tickets are selling fast. Don't miss your chance to see rock icons Queens of the Stone Age, legendary hitmakers The Black Crowes and alt-pop favorites Neon Trees at this year's high-octane festival of music, motorsports and car culture.
It all comes to life Friday, November 7, at the SEMA Show's Bronze Lot, immediately following the close of the 2025 SEMA Show. Ticket sales are officially open atsemafest.com and currently available at the lowest possible price. Don't wait to snag your tickets--prices will go up!
This is your chance to lock in your spot at one of the most unforgettable nights of the year. From full-throttle drifting demos and fan-favorite activations to a powerhouse concert lineup, SEMA Fest 2025 is the soundtrack to your adrenaline addiction.
2025 SEMA Fest tickets start at $70 (including taxes and fees). SEMA Fest ticket provider Tixr offers payment plans, where guests will pay the full ticket price in recurring payments until a final date, which is determined when purchasing the tickets. Tickets must be paid by the final payment date set for them to be valid at the event. Complete payment plan details and an agreement are available on SEMAFEST.com when purchasing tickets.
🎟️ General Admission and VIP tickets are available for SEMA Fest, which is fully open to the public--no industry credentials required! SEMA and SEMA Fest are also offering package options for the "SEMA Show Friday - Open to the Public"pass for your friends who aren't industry professionals who also want to attend the aftermarket's premier industry event.
So, whether you're here for the riffs, the rides—or both—get ready as tickets might sell out.
🔗 Visit semafest.com for tickets, updates and full event details.
📩 Have questions? Email info@semafest.com
🤝 For sponsorship or partnership inquiries, contact partnership@semafest.com.
This story was originally published on Thursday, July 17.
Knowing how to position yourself for success is essential for career advancement and professional growth. Regardless of your career stage, building a strong personal brand can help you stand out, demonstrate your value, and secure advancement opportunities.
During the SEMA Businesswomen's Network (SBN) webinar on Tuesday, August 12 at 12:00 p.m. PDT, a panel of automotive aftermarket industry leaders will break down key elements that will allow you to strategically position yourself in a competitive job market, build meaningful relationships and create a path for long-term career success.
You’ll learn:
How to communicate your skills, experiences and achievements clearly and confidently through a standout resume, impactful cover letter and preparing for interviews.
Why networking is essential for expanding your reach in the industry and opening doors to new opportunities.
Tips for using body language to project confidence and professionalism in interviews, meetings and beyond.
Panelists include Jacki Lutz, content director at Auto Care Association; Jerid Suchy, director of sales and marketing at BuiltRight Industries; and Kathryn Reinhardt, senior vice president of marketing and events at Hemmings. Moderating the discussion will be Maru Trevino, human resources director at Sumitomo Rubber North America.
Follower counts: 7.5k on Instagram; 1.4k on Facebook; 130 on YouTube
Focus: Motorsports, NASCAR, pursuing personal racing career
Cameron Carraway is a rising content creator and aspiring NASCAR driver who's already making waves in motorsports through his racing, storytelling, and advocacy. With a growing online presence and a racing career that began at just five years old, Carraway is on a mission to inspire the next generation while championing industry causes that matter. He recently shared that passion with SEMA News in the interview below.
SEMA News:How did you get into the automotive industry?
Cameron Carraway: I got into the automotive industry through racing. I started in quarter midgets when I was just five years old, and it sparked my love for motorsports, cars and everything automotive. Since then, it's been all about finding ways to be behind the wheel, learning about the mechanics of racecars and connecting with people in the industry who share that same passion.
SN: What's been your biggest motivator?
CC: My biggest motivator is knowing that each time I get on track or share something about my journey, I'm representing kids like me, showing them it's possible to chase big dreams no matter where you start. My family also motivates me daily; they've made huge sacrifices to support my racing and media goals.
SN:What's been your favorite part of being apart of the automotive community?
CC: My favorite part is the relationships. Whether it's fans, other racers, mechanics or brands, everyone has a unique story, and there's always something to learn. The community lifts each other up, and it feels like an extended family wherever I go.
SN:As a content creator in the industry, how do you hope to make an impact on your audience?
CC: I hope to inspire young people to believe in themselves and go after what they want, even if it seems out of reach. I want to show the real behind-the-scenes of racing--the wins, losses and work it takes--and help people see that motorsports can be for everyone.
SN:Why is advocacy important to you?
CC: Advocacy is important to me because I've seen how decisions in the industry and government can impact the future of racing and car culture. I want to use my platform to help protect the industry and also make it more inclusive for the next generation coming up.
SN:What's been the biggest moment of your career thus far?
CC: On track, it's been winning races in my Late Model. Off-track, I got a full media credential with NASCAR-sanctioned tracks and was selected to be a youth media correspondent for Championship Weekend in 2024.
SN:What is on the horizon for you in 2025? Anything you're looking forward to?
CC: In 2025, I'm excited to make my NASCAR ARCA West debut once I turn 15 and keep racing Late Models and micros, continue building my media presence and work with brands that align with my goals. I'm also looking forward to using my platform to advocate more within motorsports and expand my reach as a content creator and speaker.
SN: What are you hoping to see from the industry in the next few years?
CC: I hope to see the industry keep growing in ways that make motorsports more accessible to young drivers and all communities. Also, I'd love to see brands and organizations continue to invest in youth development and content creation that tells authentic stories.
Follower counts: 7.5k on Instagram; 1.4k on Facebook; 130 on YouTube
Focus: Motorsports, NASCAR, pursuing personal racing career
Cameron Carraway is a rising content creator and aspiring NASCAR driver who's already making waves in motorsports through his racing, storytelling, and advocacy. With a growing online presence and a racing career that began at just five years old, Carraway is on a mission to inspire the next generation while championing industry causes that matter. He recently shared that passion with SEMA News in the interview below.
SEMA News:How did you get into the automotive industry?
Cameron Carraway: I got into the automotive industry through racing. I started in quarter midgets when I was just five years old, and it sparked my love for motorsports, cars and everything automotive. Since then, it's been all about finding ways to be behind the wheel, learning about the mechanics of racecars and connecting with people in the industry who share that same passion.
SN: What's been your biggest motivator?
CC: My biggest motivator is knowing that each time I get on track or share something about my journey, I'm representing kids like me, showing them it's possible to chase big dreams no matter where you start. My family also motivates me daily; they've made huge sacrifices to support my racing and media goals.
SN:What's been your favorite part of being apart of the automotive community?
CC: My favorite part is the relationships. Whether it's fans, other racers, mechanics or brands, everyone has a unique story, and there's always something to learn. The community lifts each other up, and it feels like an extended family wherever I go.
SN:As a content creator in the industry, how do you hope to make an impact on your audience?
CC: I hope to inspire young people to believe in themselves and go after what they want, even if it seems out of reach. I want to show the real behind-the-scenes of racing--the wins, losses and work it takes--and help people see that motorsports can be for everyone.
SN:Why is advocacy important to you?
CC: Advocacy is important to me because I've seen how decisions in the industry and government can impact the future of racing and car culture. I want to use my platform to help protect the industry and also make it more inclusive for the next generation coming up.
SN:What's been the biggest moment of your career thus far?
CC: On track, it's been winning races in my Late Model. Off-track, I got a full media credential with NASCAR-sanctioned tracks and was selected to be a youth media correspondent for Championship Weekend in 2024.
SN:What is on the horizon for you in 2025? Anything you're looking forward to?
CC: In 2025, I'm excited to make my NASCAR ARCA West debut once I turn 15 and keep racing Late Models and micros, continue building my media presence and work with brands that align with my goals. I'm also looking forward to using my platform to advocate more within motorsports and expand my reach as a content creator and speaker.
SN: What are you hoping to see from the industry in the next few years?
CC: I hope to see the industry keep growing in ways that make motorsports more accessible to young drivers and all communities. Also, I'd love to see brands and organizations continue to invest in youth development and content creation that tells authentic stories.
Forgeline and ZyClear have teamed up to launch ZyClear's new clear gloss wheel coating kit.
ZyClear is a spray-on or wipe-on liquid thin-film, approximately 4 to 6 microns thick, non-stick coating designed to protect metal surfaces from brake dust, UV discoloration, corrosion and oxidation without dulling the original powercoated or polished appearance. ZyClear treated surfaces are designed to resist dirt, chemicals and brake dust from sticking, favoring less effort by rinsing off the wheel with water, according to the company.
Materials engineers tested polished aluminum wheel components with more than 3,400 hours of salt spray testing to ZyClear treated surfaces, ZyCoat said.
The DIY kit can be applied at home and is expected to last at least two years before requiring reapplication. Each kit is sufficient to treat five wheels and includes everything needed for application: surface cleaner, ZyClear coating, two lint-free towels and a pair of protective rubber gloves.
The deadline to submit applications for the SEMA Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase, taking place at the 2025 SEMA Show, November 4-7, in Las Vegas, is Friday, August 1.
What is the TORA Feature Vehicle Showcase?
The TORA Feature Vehicle Showcase is a popular feature of the SEMA Show that highlights up to 10 unique truck and off-road builds on the outside walkway between North and West Halls of the Las Vegas Convention Center--known as the TORA Feature Vehicle Trail. The Showcase spotlights the latest trends and products driving the light-truck and accessory industry and gives builders a rare opportunity to promote their skills to a global audience.
What types of vehicles qualify?
Applications are accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, electric vehicle/hybrid and CUV/crossover. Each vehicle should demonstrate superior design, craftsmanship and quality.
What are the benefits?
The SEMA Show is the best-attended trade event in the specialty-equipment industry. Having a vehicle included in the Showcase brings invaluable exposure for TORA member companies and puts their work in front of thousands of industry professionals, buyers and the media. It also increases awareness of the builders and manufacturers whose parts are on their vehicle.
All selected vehicles are eligible to win the TORA Feature Vehicle Best in Show Award voted on by SEMA Showgoers. The winner will be announced in front of industry peers during the TORA SEMA Show Reception. Also, all vehicles are promoted on TORA's social-media channels and SEMA News up to and during the SEMA Show.
Who qualifies to apply?
Qualifying companies must be a current SEMA and TORA member, and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares--the fundraising arm of SEMA that supports a variety of children's charities.
Set for November 4-7 in Las Vegas, the 2025 SEMA Show is the ultimate proving ground for all types of manufacturers and brands--including restoration and restyling to powersports, racing and high-performance. With thousands of qualified buyers, media and industry pros walking the floor, there's no better place to debut new products, connect with customers and accelerate your business than the SEMA Show floor. And although the floorplan is filling up, there is still time to secure a spot for this year's event.
"SEMA is the single largest gathering of performance brands in the industry," said Jason Bruce of BluePrint Engines. "There's no other place to meet and see customers, promote your products, talk about your products, secure business, than the SEMA Show. SEMA compresses the time between product launch and orders, allowing us to generate revenue faster than if we were to just launch and wait around."
This year, powersports is shifting into a new gear at the SEMA Show, as teased by Holley Performance Products. "The hot, new UTV that will show up to the SEMA Show in force will be a slight shift from the usual sport UTV," said Landon Phillips, head of sales for powersports, truck and off-road at Holley. "This year, we're going to see enclosed cab UTVs taking over... Brands will be showing off long-travel kits and portals targeted towards enclosed-cab owners. The sport UTV won't be lost though. Engine performance mods will take center stage when it comes to sport UTVs (think turbos and superchargers). More and more companies--Holley Performance Brands included--will be trying to make as much power out of these ever-evolving machines as possible."
One manufacturer utilized the SEMA Show to explore new opportunities, while also seeking recognition for its innovations. "SEMA is what we gear up and aim for year after year," said Justin Olsen of Dakota Digital, whose team took home the New Product Award in the Powersports category in 2024 for its MLX-5000 universal motorcycle gauge system (the company also won in the Engineered category for its Velocity Commander cruise control. "As a manufacturer, there is nothing more exciting than bringing home a trophy (or two!) from Vegas."
Whether your company is building torque monsters, dialing in UTV performance, crafting innovative electronics, or anything in between, the SEMA Show connects you with decision-makers who are ready to do business.
Why Exhibit at SEMA?
Elevate Your Brand: From startups to established companies, the SEMA Show delivers unmatched exposure to an audience that drives the automotive aftermarket forward.
Meet Your Customers Face-to-Face: Reconnect with existing clients, forge new relationships and get real-time feedback that can shape your product and business strategy.
Break Into New Markets: The vast reach of the SEMA Show opens the door to domestic and international sales opportunities through direct interaction with retailers, distributors and decision-makers.
Launch Your New Products: Launching new products? The SEMA Show is the best place to unveil parts and products—where media coverage, foot traffic and excitement ensure maximum visibility.
Exhibitor Resources Now Available
New and returning exhibitors can access tools and support to help them plan a successful Show. From feature vehicles to budget checklists to promotional strategies, everything an exhibitor could need is at your fingertips.
Resources for the 2025 SEMA Show exhibitors are now available online at semashow.com/exhibitor. Learn more here.
To reserve your booth and get started on the road to the 2025 SEMA Show, visit semashow.com.
