By SEMA News Editors
Resources for the 2025 SEMA Show exhibitors are now available online at semashow.com/exhibitor. This year's SEMA Show, November 4-7, 2025, in Las Vegas, is once again set to be the epicenter of the automotive aftermarket.
"SEMA compresses the time between product launch and orders, allowing us to generate revenue faster than if we were to just launch and wait around," said Jason Bruce of BluePrint Engines.
Of course, exhibiting at the SEMA Show puts brands in front of thousands of qualified domestic and international buyers and the most influential members of the media from every segment of the specialty-equipment industry. (Still need a booth? Secure one here).
To maximize ROI, exhibitors can utilize the Exhibitor Service Manual on semashow.com/exhibitor. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department.
Below is a preview of the valuable resources to get exhibitors on the road to a successful 2025 SEMA Show.
1. Feature Vehicles
Found under "Vehicle/Car Display Opportunities," exhibitors can learn more about the rules, regulations and requirements for displaying a vehicle on the SEMA Show floor outside of a booth. New-for-2025: The deadline to submit Feature Vehicle applications is Friday, July 25, 2025. An additional labor fee will be charged to vehicles unable to operate/require a vehicle tow. Click here to read up on the Feature Vehicle guidelines or submit an application.
2. New Product Showcase
Found under "Marketing, Advertising & Sponsorships," exhibitors can submit products to the New Product Showcase--the top destination for buyers and media at the SEMA Show--to build brand awareness and generate leads. The first product entry is free for exhibitors, so it's a no-brainer to enter. Find more information on submitting a product, packaging or merchandising display here and complete an application for a new or featured product here.
3. Budget Checklist
Found under "About the Show," the SEMA Show budget checklist is an essential tool for all participating exhibitors, but especially first-timers. Calculate all confirmed and projected fees for everything from booth space; exhibit design and building; electrical; freight and material handling and related services; plus marketing and staff expenses.
4. Deadlines List
Found under "About the Show," the SEMA Show deadline checklist provides key dates for exhibitors, including deadlines and rate increases.
5. Contact Information
Contact Information gives exhibitors a chance to contact Show organizers to help them succeed with categories like booth vehicles, feature vehicles, banquet tickets, the New Product Showcase, meeting rooms and more.
6. Parking at the SEMA Show
SEMA Show parking information is beneficial for exhibitors with trailers and those looking to discover where they can park leading up to and during the event.
7. LVCC Booth Services - Freeman
This section addresses Las Vegas Convention Center (LVCC) booth needs, including power, carpet, fixtures, freight, A/V and computer rentals, cleaning, signs and graphics and more. Note that exhibitors placed in Westgate Las Vegas should utilize the "Westgate Hotel - Booth Services" section of the Exhibitor Service Manual.
8. LVCC Booth Services - Other Approved Vendors
Access the approved vendors for lead retrieval, catering, insurance, vehicle detailing, tent and canopy rental, internet and telephone, photography, and more. Note that exhibitors placed in the Westgate Las Vegas should utilize the "Westgate Hotel - Booth Services" section.
9. Marketing, Advertising & Sponsorships
This section provides successful marketing opportunities at the SEMA Show, including advertising opportunities, press conference applications, products for project-vehicle builders, PR opportunities, on-site sponsorships, celebrity appearances and directory upgrades. In addition, the application for the New Product Showcase appears here.
10. Guidelines & Policies
Discover essential information, including applications, fees, payments, permits, safety requirements and more.
11. Material Handling/Shipping Information
Learn the ABCs of Shipping a SEMA Show booth, direct-to-Show site shipping labels, freight services, marshaling yard delivery information, advance warehouse shipping labels, domestic shipping and international shipping, New Products shipping labels, material handling/drayage, outbound shipping, and heavy machinery.
12. 2025 SEMA Exhibitor Summit
Among the several exhibitor resources is the SEMA Show Exhibitor Summit, a free program on June 25-27 in Vegas and the best way to get the most ROI. Exhibitors new and returning, can take advantage of SEMA value-added programs; use proven strategies to attract buyers to your booth; save money and resources on Show costs, such as material handling, electrical and related Show expenses; work one-on-one with Show experts to maximize your ROI; learn to properly plan and budget expenses and explore promotional opportunities through sponsorships and other methods. Hotel rooms will be provided for up to two guests in this valuable program; you can't afford to miss it!
Learn more at semashow.com/exhibitor-summit and register for the program here.
Attendee registration is now open for the 2025 SEMA Show here. Questions? Call 909-396-0289 or email sales@sema.org.