Thu, 07/25/2013 - 08:26
By Jason Catullo

 

SEMA Show 2013, Products for Project VehiclesExhibitors looking to get their products on more display vehicles at the 2013 SEMA Show are invited to participate in the Products for Project-Vehicle Builders List.

  

Exhibitors of the 2013 SEMA Show have the opportunity to expand their reach at the Show by offering products to builders through the Products for Project-Vehicle Builders List. Builders continuously look for the key pieces and products to add visual spice to their builds. The list helps connect manufacturers looking for extra product exposure with the pros that create trendsetting vehicles that capture the imaginations of media and buyers from around the world.

This type of product-placement opportunity is so valuable that manufacturers often offer builders products for free or at greatly reduced rates. The intention of the list is to make builders aware of potential products available. All product-placement decisions and negotiations are the responsibility of the manufacturers and the builders. Participation in the list does not guarantee product placement at the 2013 SEMA Show.

To participate in the list, access the Products for Project-Vehicle Builders form.

The latest additions to the list will be included each week in SEMA eNews, when available. The list is open to exhibitors of the 2013 SEMA Show only and is intended to build awareness for SEMA Show exhibitors and their products.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or call 909-978-6713.

Latest Additions

Engine/Underhood Components

Hedman Hedders: Headers for classic 50s, 60s, 70s 80s American musclecars, street rods and trucks. C10/C20 truck and traditional, open-fender style street rod projects are of special interest to us. Contact: SEMA Project Vehicle Coordinator, mySEMAproject@hedman.com; 562-921-0404. Website: www.hedman.com. 

Exterior Components/Accessories

Brandmotion: Curb Alert Pro parking sensors. Contact: Geoff Dixon, gdixon@brandmotion.com; 734-619-1250, ext. 908. Website: www.brandmotion.com. 

Husky Liners: Mud guards, quad caps bed-rail protection, 5th wheel tailgate, con-rack, Husky Shield paint protection film, Husky Shield Headlite guard. Contact: Tara Duncan, tduncan@huskyliners.com; 800-344-8759. Website: www.huskyliners.com.  

Mackin Industries Inc.: Wheels for companies building SUV/crossover vehicles for SEMA show. RAYS is a premier manufacturer well known for top level racing wheels. The company has released a line of crossover/SUV wheels called HFULLCROSS. Contact: Edward Lee, elee@mackinindustries.com; 562-946-6820. Website: www.rays-msc.com/wheels/index.cgi?b=13. 

Pro Comp/Smittybilt/Rubicon Express/G2 Axle & Gear: A set of LRG wheels available: 4 x 24x12 101 Series Wheels. 8x6.5 bolt pattern. Black/Milled. -44 Offset. Contact: Chloe Eady, ceady@procompusa.com; 310-900-3841. Website: www.lrgrims.com. 

RAM Mounting Systems:
Rugged vehicle mounts for mobile electronics. Single, double and triple suction cup mounts. Camera mounts, GoPro mounts and displays. Roll bar and rail mounts. Contact: Annie Bryant, annie.bryant@rammount.com; 206-763-8361.

TRIMAX: Innovative security products for performance trucks, trailer and tow, powersports and more, including: adjustable hitches in four styles, receiver locks, unattended-trailer locks, coupler locks, U-locks, chain and cable locks, door locks and padlocks. Contact: Jim Sentz, jim@trimaxlocks.com; 303-796-8500. Website: www.trimaxlocks.com.

Interior Components/Accessories

Brandmotion: Infinity Frameless rearview mirrors, and Infinity Frameless mirror with Homelink. Contact: Geoff Dixon, gdixon@brandmotion.com; 734-619-1250, ext. 908. Website: www.brandmotion.com.

Husky Liners: Custom molded Floor Liners, All-weather Floor Mats, GearBox interior storage. Contact: Tara Duncan, tduncan@huskyliners.com; 800-344-8759. Website: www.huskyliners.com.

RAM Mounting Systems: Rugged, mobile electronic mounts. Vehicle drill and no-drill laptop mounts. Vehicle tablet mounts for iPads, Samsung Galaxy and many more. Vehicle camera and GoPro mounts. Vehicle smartphone, (iPhone, Samsung and more) handheld GPS mounts. Single, double and triple suction cup mounts. Contact: Annie Bryant, annie.bryant@rammount.com; 206-763-8361.

Suspension/Brake Components

ReadyLift Suspension: Lift, leveling, off-road suspension kits, including control arms, steering kits, long-/mid-travel and off-road bumpers and components for pickups and SUVs. Contact: Steve Robinson, steve@readylift.com; 702-410-2300. Website: www.readylift.com.

Wheels & Tires

Mackin Industries Inc.: Wheels for companies building SUV/crossover vehicles for SEMA show. RAYS is a premier manufacturer well known for top level racing wheels. The company has released a line of crossover/SUV wheels called HFULLCROSS. Contact: Edward Lee, elee@mackinindustries.com; 562-946-6820. Website: www.rays-msc.com/wheels/index.cgi?b=13. 

Other Products/Services

VIAIR Corp.: Comprehensive line of air compressors and accessories for both the on- and off-road markets. Leader in 12-volt and 24-volt air compressors in the sport air suspension, on-board air and  mobile pneumatics segments. Wurton LED off-road light line, including LED lighting, LED light bars, LED pod lighting and LED off-road lights. Contact: Joe Maynard, joem@viaircorp.com; 949-585-0011. Website: www.viaircorp.com, www.wurton.com.

Previous Submissions

Engine/Underhood Components

AEM Induction Systems: Cold air intake systems, intercooler systems (limited application), OE replacement air filters, exhaust systems (limited application), strut tower brace, modular tube bends, couplers, brackets, MAF pads. Contact: George Hsieh, georgeh@aemintakes.com; 951-826-4094. Website: www.aemintaks.com.

AIRAID Filter Co.: Cold air intake systems, premium air filters, and PowerAid throttle body spacers for most popular domestic and import cars, light trucks and SUVs. Contact: Trent McGee, trent@airaid.com; 602-652-9732. Website: www.airaid.com.

Auburn Gear: Auburn Gear offers its HP Series limited-slip differential, Pro-Series limited-slip differential, Race Series, and Ected MAX Locker, which is a selectable limited-slip to full locker. Contact: Justin Smith, Jrsmith@auburngear.com; 260-920-1359.

Diamond Eye Performance:
Performance diesel exhaust and accessories for Ford, Dodge and Chevy/GM, and performance gas exhaust for Nissan Titan, Toyota Tundra and Ford F-150 Eco-Boost. Contact: Tom Terjeson, tomt@diamondeyemfg.com; 800-635-9950. Website: www.diamondeyeperformance.com.

Doug Thorley Headers: American-made performance exhaust headers, mid-pipes and exhaust systems. Premium-quality products available for classic cars and trucks, LS motor swaps and late-model cars and trucks. Contact: Troy Mastell tmastell@dougthorleyheaders.com; 951-273-3609. Website: www.dougthorleyheaders.com.

Eastwood Co.: Underhood paints, engine paints, battery maintainers. Contact: Brian Huck, bhuck@eastwood.com; 610-705-5420. Website: www.eastwood.com.

Energy Suspension: Hyper-Flex polyurethane motor and transmission mounts, shifter bushings. Contact: Michael Santa Cruz, msantacruz@energysuspension.com; 949-361-3935, ext. 235. Website: www.energysuspension.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters, high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, luciot@knfilters.com; 951-826-4000, ext. 4350. Website: www.knfilters.com.

KRC Power Steering: Adjustable Assist Power Steering Pumps designed for racing & performance, front drive pulley kits and power steering pump and alternator mounting brackets. Contact: Roger Mealey, roger@krcpower.com; 770-422-5135. Website: www.krcpower.com.

Magnaflow: Performance exhaust systems, mufflers, tips, exhaust pipes, hot rod kits, glasspack, custom builder kits, diesel exhaust and catalytic converters. Contact: Kirsten Wright, kwright@magnaflow.com; 949-858-5900. Website: www.magnaflow.com. 

Magnuson Superchargers: Complete supercharger kits for most late-model domestic vehicles and resto-mod applications, including LSx, late-model HEMI, and Ford 4.6/5.0 engines. Contact: Matt Hately, matt.hately@magnusonproducts.com; 805-642-8833. Website: www.magnusonproducts.com.

ODYSSEY Battery by EnerSys: High-performance batteries. Contact: April Lowther, april.lowther@enersys.com; 610-208-1729.

Omix-ADA/Rugged Ridge: Intakes, snorkels and exhaust systems for Jeep. Contact: Henk van Dongen, hvandongen@omix-ada.com; 770-614-6101. Website: www.Omix-ADA.com.

Performance Distributors (D.U.I.): High-performance and racing ignition systems; alternators and batteries. Contact: Steve Davis, PerfDist@aol.com; 901-396-5782.

Perma-Cool Products: Cooling components: fans, oil & transmission coolers, oil filter mounts and adapters etc. Contact: Kevin Doyle, kevind@perma-cool.com; 909-391-3000. Website: www.perma-cool.com.

ProCharger: Intercooled ProCharger supercharger systems. Contact: Cary Pangrac, cary.pangrac@procharger.com; 913-338-2886. Website: www.procharger.com.

Pypes Performance Exhaust: Performance exhaust systems, cat-back, diesel stack tips and accessories. Contact: Mike Zimmerman, mikez@pypesexhaust.com; 215-350-1969. Website: www.pypesexhaust.com.

Radium Engineering: Fuel system surge tanks, PCV catch cans, misc. unique fittings, fuel pumps. Contact: Aaron Suchy, aaron@radiumauto.com; 503-317-8322. Website: www.radiumauto.com.

Reikken: High-performance power cells, batteries and chargers. Contact: Patrick Szeman, pszman@yahoo.com; 260-348-7003.

SCT Performance: Complete line of Ford and GM vehicle performance programmers. Contact: Tim Roi, tim@sctflash.com; 407-774-2447, ext. 137.

Spectre Performance: High-performance air intake systems and air filters for musclecars and hot rods, as well as the most popular late-model domestic cars, light trucks and SUVs. Contact: Mike Morrow, mikem@spectreperformance.com; 951-826-4000, ext. 4038. Website: www.spectreperformance.com.

Standard Motor Products: Components offered: High performance/racing spark plug wire sets; also offering battery cables. We supply wire sets to three major NASCAR engine builders. Contact: Brad Hopper, bhopper@smpcorp.com; 913-441-6500, ext. 7168. Website: www.BlueStreakwire.com.

VP Racing Fuels: Official Fuel of the NHRA and 60 other sanctioned bodies of racing around the globe is looking for opportunities with key builders this year. We will REQUIRE dyno testing showing performance gains before and after for consideration for sponsorship. Products options will be our new VP101 - Street Legal Performance Unleaded, VP Vintage - Leaded Storage Fuel for Muscle Cars and Vintage vehicles, MS109 - Racing Performance Unleaded, VPC9 - Unleaded Storage Fuel, C85 - Ethanol Based Racing Fuel, and Leaded Racing Fuels - VPC16, VPQ16, VPC12, VP110, etc. Product info and tech sheets available online. Contact: Brian Fox, brian@foxmarketing.net; 717-577-6449. Website: www.vpracingfuels.com.

ExteriorComponents/Accessories

American Force Wheels: Dually wheels in 65 designs for all-terrain, mud-terrain, low-profile and big rig use and appearance. These wheels are custom manufactured in the USA from 6061 forged aluminum and high-quality materials. Sizes include 19” Direct Bolt-On, 19.5” Direct Bolt-On, 20”, 22”, 22.5”, 24”, 24.5” and 26” and are available in a 5-, 6-, 8- or 10-lug fitment. Super single wheels are available in a variety of applications and design configurations. Contact: Deyan Font, deyan@americanforcewheels.com; 786-345-6301. Website: www.americanforcewheels.com.

AnzoUSA: Projector headlights, LED taillights, LED light bars, LED pod lights, off-road HID lights. Contact: Shaun Callaway, shaun@anzousa.com; 909-590-8618. Website: www.anzousa.com.

A.R.E. Accessories LLC: A.R.E. truck caps and hard tonneau covers. Each cap is custom built and painted to meet the customer’s specifications. A.R.E. matches the vehicle identification number, paint code and uses a state-of-the-art factory painting system. There are more than a dozen types of truck caps and tonneau covers, as well as commercial units for fleets, that match every lifestyle and truck need. Contact: Shari Arfons, shari@mcculloughpr.com; 330-244-9980. Website: www.4are.com.

BASF-The Chemical Co.: BASF R-M Oynx HD Waterborne, Carizzma Candy and Flat, Glasurit, BASF FOOSE Colors, or LIMCO Jet Black single stage available for import, domestic, street rod, pro touring, trucks or European applications. BASF will provide primer, color and clear for selected project vehicles. Contact: Brian Fox, brian.fox@basfpaintnews.com; 717-577-6449. Website: www.basfrefinish.com, www.basfpaintnews.com, www.carizzmacolors.com.

BMF Wheels: BMF Wheels is offering wheels for SEMA project builders. There are seven wheel designs to choose from in 17-, 18-, 20-, 22- and 24-inch diameters. Contact: Blake Ramthun, blake@bmfwheels.com; 888-313-2580. Website: www.bmfwheels.com.

BOLT Locks: BOLT locks feature Breakthrough One-Key Lock Technology, which permanently programs the lock to a vehicle’s ignition key. When owners insert their ignition key into the BOLT Lock cylinder, spring-loaded plate tumblers move up and down to uniquely code the cylinder to that specific key. They are available for owners of Ford, GM, Chrysler, Jeep, Toyota and Nissan vehicles and deliver added security and convenience. Contact: Shari Afrons, shari@mcculloughpr.com; 330-244-9980. Website: www.boltlock.com.

CargoGlide: CargoGlide slide-out bed slides for trucks, vans, SUVs and work trucks. Quality engineered product with four models, offering 100% extension; three models with 70% extension, steel or aluminum. Contact: David McInturf, davidm@cargoglide.com; 877-525-9535. Website: www.cargoglide.com.

Continental Tire the Americas LLC: Tires available from both the Continental and General Tire lines. Contact: Sheri Herrmann, sheri.herrmann@conti-na.com; 704-583-8151. Website: www.continentaltire.com. 

Convert-A-Ball Distributing: Cushioned ball mounts, interchangeable ball sets, fifth wheel to gooseneck adapters, cushioned towing accessories, including six-way multi-hitches, Pintle hitches, adjustable hitches, weight distribution hitches, swivel hitches and clevis hitches. Contact: Dennis Cheatham, info@convert-a-ball.net; 308-254-7115. Website: www.convert-a-ball.net.

Diversi-Tech (DT): Adjustable aluminum ball mounts, various sizes available from 4" to 10" drops, hand polished aluminum for mirror finish. Contact: Trevor Millar, tmillar@progressmfg.com; 877-523-9103. Website: www.diversi-tech.net.

Eastwood Co.: Paints: primers, base coat/clearcoat, single stage urethane paints, paint guns and all paint accessories used in painting projects. Glass polishing, headlight restoration, fender rollers. Contact: Brian Huck, bhuck@eastwood.com; 610-705-5420. Website: www.eastwood.com.

EGR Inc.: Full line of exterior accessories for trucks, SUVs and cars. Products include, but not limited to, No Drill Fender Flares, No Drill Hood Protectors, Side WindowVisors, and side steps. Contact: Bryan Speer, info@egrusa.com; 909-923-7075. Website: www.egrusa.com.

Fastway Trailer Products: Trailer accessories, Flip automatic tongue jack foot, weight distributing hitch with built in sway control (No- Chains), Zip coiled breakaway cable a trailer breakaway cable that won't drag. Tandem axle wheel chock. Contact: Trevor Millar, tmillar@fastwaytrailer.com; 877-523-9103. Website: www.fastwaytrailer.com.

Fusion Bumpers: Premium steel bumpers for fullsize Dodge, Ford and GM trucks. Contact: Johnny Ramirez, johnny.fusionbumpers@gmail.com; 877-208-0525. Website: www.fusionbumpers.com.

Go Rhino Products/Big Country: Dominator D4 sidesteps, OE Xtreme sidesteps, Rhino Charger bull bars, winch guards, Wrangler guards. Contact: Mike DeFord, mike@gorhino.com; 714-257-7392.

KC HiLiTES Inc.: Auxiliary lighting products. Contact: Ron Pryczynski, ron@kchilites.com; 928-635-2607. Website: www.kchilites.com.

Masterbuilt: Cargo carrier; motorcycle carrier. Contact: Danny East, deast@masterbuilt.com; 706-2566-3909. Website: www.masterbuilt.com.

Monster Hooks Inc.: Recovery hooks rated at 20,000 lbs. (Mini Monster) and 45,000 lbs. (Monster). "Hex Flo Tips" diesel exhaust tips, D-Ring replacement "Monster Swivel Hook," new swivel hook mounts on all stock bumper tabs and factor 55 Fairlead. Contact: Marco Najarro: marco@monsterhooksinc.com; 408-313-0716. Website: www.monsterhooksinc.com. 

MPC Group: Engineered three-piece, or performance light-weight one-piece, forged wheels. Contact: Masato Tsuchiya, Masato@mpcforged.com; 714-998-8462.

N-FAB: Nerf steps, rock rails, full replacement front bumpers, pre-runners, light bars, light brackets, rear runners and tire carriers. Contact: Doug Parks, doug@n-fab.com; 281-880-6322. Website: www.n-fab.com.

Omix-ADA/Rugged Ridge: Bumpers, fender flares, hood catches, trim pieces, soft tops, skid plates and more for Jeep. Fender flares for trucks. Contact: Henk van Dongen, hvandongen@omix-ada.com; 770-614-6101. Website: www.Omix-ADA.com.

ORACLE Lighting: ORACLE Lighting SMD Headlight Halo Kits for Ford Raptor F150, GMC Sierra, Dodge Ram, and 2013 Dodge Charger. Professional installation service also available to confirmed display vehicles. Contact: Jonathan Barber, jonathan@oraclelights.com; 800-407-5776. Website: www.oraclelights.com.

Paramount Off-Road: Jeep/truck – Complete line of off-road front and rear bumpers, including fenders, rocker guards and sliders for Jeep JK/TJ. LED light bars and accessory lighting is available with vehicle-specific and universal mounting brackets. Lights include square, round and 50” combos. Contact: Victor Casillas, victorc@paramount-automotive.com. Website: www.paramount-automotive.com.

Paramount Restyling: Truck/SUV/Jeep/car and the new 2014 Silverado/Sierra/Tundra – Offering the latest in restyling and trim with a complete line of studded, billet and esh grilles with matching door/tailgate handles, and mirror covers in chrome or carbon fiber finish for most models through 2014. Contact: Victor Casillas, victorc@paramount-automotive.com. Website: www.paramount-automotive.com.

Paramount Workforce: Truck/SUV – Universal contractor racks and hitch-mounted accessories that include bed extenders, baskets and bike carriers for fullsize and compact trucks and SUVs. Contact: Victor Casillas, victorc@paramount-automotive.com. Website: www.paramount-automotive.com.

PIAA Corp. USA: Offroad lights, light bulbs and wiper blades. Contact: Justin MacLauchlan, justinm@piaa-usa.com; 503-489-6666.
Website: www.piaa.com.

Retrax Truck Bed Covers: Complete line of retractable pickup bed covers. Contact: Andy Nephew, anephew@retrax.com; 701-746-5596. Website: www.retrax.com.

Ranch Hand Truck Accessories: Front bumper replacements (traditional, bullnose, winch-ready), grille guards, back bumpers, running steps, steps, crossbox, headache rack systems for Chevrolet, Ford, GMC, Ram, Toyota and certain products available for Jeep. Contact: Cherise Ratliff, cratliff@ranchhand.com; 361-594-4608. Website: www.ranchhand.com.

Rigid Industries: LED light bars, LED pod lighting, LED off-road lights, marine lighting. Contact: Taylor Anderson, Sponsorship@rigidindustries.com; 480-655-0100. Website: www.rigidindustries.com.

Scorpion Truck Bed Linings: Bed Liners, rocker panel protection, under coating, wheel well protection and full body sprays. Contact: Dana Mitchell, dana@alsliner.com; 800-999-6841. Website: www.scorpioncoatings.com.

Spyder Auto: L.E.D. taillights, CCFL projection headlights, light bar headlights. Contact: Mikey Lee, mikey@spyderauto.com; 626-934-8884. Website: www.spyderauto.com.

Steelmate Co. Ltd.: DIY TPMS with valve-cap external sensors/driving video recorder. Contact: Jane Lo, jane.lo@steel-mate.com.hk; 852-9651-4006. Website: www.steel-mate.com.

Surco Products Inc.: Roof & Hitch Mounted Basket Racks. All racks have custom adapters to adapt to any factory rack. We also can provide roof rails for any bare roof application. Contact: Osnat Surkin, osnatsurkin@surcoinc.com; 310-323-2520. Website: www.surcoinc.com.

TOFF Sprayed-on Bedliners: Sprayed-on bedliner. Contact: Jason Hamilton, jhamilton@toffliners.com; 214-716-1990. Website: www.toffliners.com.

TrailReady TR Products: Heavy-duty replacement front and rear bumpers, guards and winch mounts. Contact: Dorian Hartfield, dorian@truckaccessoriesnw.com; 888-910-2999. Website: www.trailready.com.

T-REX Grilles: T-REX Grilles offers a wide range of aftermarket grille styles—traditional Billet Grille Series, aggressive X-Metal Grille Series, performance-based Torch Series Grilles, luxurious Upper Class Grille Series and motorsports-inspired Sport Series Grille Series—all which provide the perfect solution for every style and taste. Thousand of applications available for trucks/SUVs/Jeeps/Autos, including the new 2014 Chevrolet Silverado/GMC Sierra/Toyota Tundra. After more than 16 years of cutting-edge design, development, fit and finish, the first stop for grilles is T-REX Grilles. Contact: Sponsorship Coordinator, info@trexbillet.com; 951-270-5388. Website: www.trexbillet.com.

Truck Accessories Group – Leer, Century, Pace Edwards, Raider: Pace Edwards Retractable tonneau cover. Leer fiberglass caps and tonneaus. Contact: Patricia Stewart, pstewart@truckgroup.com; 916-771-0196. Website: www.pace-edwards.com, www.leer.com.

Weld Racing: Truck, dually, trailer and street-performance wheels. Forged aluminum, precision-made wheels: 17- and 20-inch single rear wheel truck, 10 styles up to 20x14; 17-inch and 19.5 dually rear wheel truck, 10 styles; 16-inch trailer wheels to match truck and dually styles; 15-, 17-, 18- and 20-inch RTS line street wheels, 5 lug up to 20 x 17.5. Contact: Chris Bovis, cbovis@weldracing.com; 800-788-9353. 

Westin Automotive Products: Nerf bars and running boards, grille guards and bull bars, light bars, winches (limited), winch mount trays, winch mount grille guards, wind deflectors and bug shields. Contact: Julie De Anda, JDeAnda@westinautomotive.com; 626-960-6762 ext. 450. Website: www.westinautomotive.com.

Whistler: Tire-pressure monitoring system. Contact: JD Davis, jddavis@whistlergroup.com; 479-464-3522. Website: www.whistlergroup.com.

Vossen: 19–23 -inch luxury/sport concave wheels. We offer our class-leading CV wheels and our new one-piece, lightweight forged Vossen Precision Series. Contact: Mike Forsythe, mike@vossenwheels.com; 305-463-7778. Website: www.vossenwheels.com.

Interior Components/Accessories

BEDSLIDE/Takit Inc.: BEDSLIDE is simply a better way to access your truck bed by turning it into an easy-access drawer. The BEDSLIDE rolls all of your cargo out to you—saving time, effort and back pain. Available for SEMA project pickups, vans, SUVs and Jeeps. Contact: Jake Plappert, jake@takit.com; 239-340-9608. Website: www.bedslide.com.

CargoGlide: CargoGlide slide-out bed slides for trucks, vans, SUVs and work trucks. Quality engineered product with four models, offering 100% extension; three models with 70% extension, steel or aluminum. Contact: David McInturf, davidm@cargoglide.com; 877-525-9535. Website: www.cargoglide.com.

Eastwood Co.: Sound deadening material, interior dye, paints, trim restoration solutions and much more. Contact: Brian Huck, bhuck@eastwood.com; 610-705-5420. Website: www.eastwood.com.

Edge Products Inc./Superchips: Full line of tuning and monitoring products for '96–up vehicles. Contact: Jim McGinn, jmcginn@powerteq.com; 770-846-0327. Website: www.powerteq.com.

Omix-ADA/Rugged Ridge: Floor liners, interior trim, seats, grab handles and more for Jeep. Floor liners for trucks. Contact: Henk van Dongen, hvandongen@omix-ada.com; 770-614-6101. Website: www.Omix-ADA.com.

Retro Manufacturing LLC: Radios, seatbelts, antennas, kick panels, power antennas, and speakers. Contact: Michael Robbins, mrobbins@retrosoundusa.com; 909-364-1372. Website: www.retrosoundusa.com.

ScanGauge-Linear Logic LLC: ScanGauge2, ScanGaugeE or ScanGaugeD. More than just a OBDII scan tool, the ScanGauge product line provides real-time feedback about driving style, more than 15 standard digital gauges, built-in trip computers, performance features and much more. Contact: Joey Snyder, joey.snyder@linear-logic.com; 480-656-4089. Website: www.ScanGauge.com.

Scorpion Truck Bed Linings: Interior heat and sound control, interior non-slip, easy to clean liners. Contact: Dana Mitchell, dana@alsliner.com; 800-999-6841. Website: www.scorpioncoatings.com.

Steelmate Co. Ltd.: TPMS with professional internal sensors/parking assist system/car alarm/motorcycle alarm. Jane Lo, jane.lo@steel-mate.com.hk; 852-9651-4006. Website: www.steel-mate.com.

Quiet Ride Solutions: Firewall insulator panels, AcoustiShield thermal acoustic automotive insulation kits (pre-cut, ready to install), molded truck headliner kits. See website for availability. Contact: Timothy Cox, timcox@quietride.com; 209-321-1454. Website: www.quietride.com.

Rigid Industries: Interior accent lighting. Contact: Taylor Anderson, Sponsorship@rigidindustries.com; 480-655-0100. Website: www.rigidindustries.com.

Takata Racing: 50-state legal two-inch or three-inch four-point harness, or cam-lock equipped four-point or six-point SFI FIA HANS harnesses for import, off-road, domestic, American muscle, European or race car applications. NEW Racing seat line include Street Pro LE, Race LE, or Drift LE. Takata shoulder comfort pads available in two-inch or three-inch for all enthusiasts. Contact: Brian Fox, fox@takataracing.com; 717-577-6449. Website: www.takataracing.com, www.schrothracing.com.

Vizualogic: Vizualogic's new Android SmartLogic headrest/tablet system: Kit would include "2" Perfect Match Replacement or Active Headrests. (We match the color, grain, and stitch of the factory headrest) with IR headphone option, "2" 7" five point capacitive touch screen tablets with Wi-Fi capabilities, front-facing camera, wireless FM modulator. Vehicle must be opened and attended to throughout the duration of the 2013 SEMA Show. System could also be used as an in-dash or console mount. Please submit complete build list, including renderings and/or pictures to walt@vizualogic.com. Contact: Walt Detlefsen, walt@vizualogic.com; 951-272-1996.

Westin Automotive Products: Floor mats and cargo mats, tool boxes and headache racks. Contact: Julie De Anda, JDeAnda@westinautomotive.com; 626-960-6762 ext. 450. Website: www.westinautomotive.com.

Wet Okole Hawaii: Seat covers – Wet Okole manufactures custom-fit, waterproof Neoprene seat covers for most of today's vehicles. More than 40 colors and several styles to choose from. Standard, Solid, Piping, RealTree Camos. Contact: Steven Grew, steven.grew@wetokole.com; 714-434-9000. Website: www.wetokole.com.

Whistler: High-performance laser radar detectors; power inverters. Contact: JD Davis, jddavis@whistlergroup.com; 479-464-3522. Website: www.whistlergroup.com.

XS Power Batteries: Power wire (0, 2, 4, and 8 gauge), batteries and chargers, along with with billet battery hold-downs. Contact: Nathan Way, nathan@xspowerbatteries.com; 888-497-7693. Website: www.4xspower.com.

Suspension/Brake Components

BDS Suspension: Complete suspension lifts kits for trucks and Jeeps. Contact: Kent Wyatt, kwyatt@bds-suspension.com, 517-279-2135, ext.135. Website: www.bds-suspension.com.

Dobinson USA: Coils, shock absorbers, torsion bars, leaf springs and bushings. Contact: David Otero, sales@dobinsonusa.com; 305-261-5424. 

Eastwood Co.: Chassis paint, rust removal, blasting, powder coating, brake flaring tools, brake kits, hand and brake tools. Contact: Brian Huck, bhuck@eastwood.com; 610-705-5420. Website: www.eastwood.com.

Eibach Springs Inc.: Pro-Kit springs, Sportline springs. Contact: Ryan Hoegner, rhoegner@eibach.com; 951-256-8300. Website: www.eibach.com.

Energy Suspension: Hyper-Flex polyurethane control-arm bushings, sway bar and end-link bushings, leaf-spring and shock-eyelet bushings, cab and body mounts, bump stops and master kits for most popular car and truck applications. Contact: Michael Santa Cruz, msantacruz@energysuspension.com; 949-361-3935, ext. 235. Website: www.energysuspension.com.

Firestone Industrial Products: Ride-Rite Air Helper Springs kits and components, R4Tech suspension system, air accessory kits and component (air compressors, air tanks, gauges, etc). Contact: Todd Green, greentodd@fsip.com; 317-818-8661. Website: www.fsip.com.

Hellwig Products Co. Inc.: Hellwig Products designs and manufacturers products for better vehicle handling and load support. The products available include sway bars, helper springs and air. Contact: Melanie White, mwhite@hellwgiproducts.com; 559-734-7451. Website: www.hellwigproducts.com. 

JKS Manufacturing: Suspension solutions and accessories for late model Jeep vehicles. Contact: Kent Wyatt, kwyatt@truck-master.com; 517-278-7144, ext. 135. Website: www.jksmfg.com.

KW Automotive North America Inc.: Suspension-lowering components for trucks and SUVs, including spindles, complete kits, shock absorbers, anti-sway bars, etc. Contact: George Ciordas, george.ciordas@kwautomotive.com; 559-875-0222. Website: www.belltech.com.

Maxtrac Suspension: Lift, level, and lowering kits for trucks and SUVs. Contact: Bob Sager, bob@maxtracsuspension.com; 714-630-0363. Website: www.maxtracsuspension.com.

MGP Caliper Covers: Standard, licensed and custom caliper covers. Custom paint and engraving options are also available for select candidates. Contact: Ben Wong, ben.wong@calipercovers.com; 877-995-0003. Website: www.calipercovers.com.

Omix-ADA/Rugged Ridge: Lift kits, brake kits and drivetrain products for Jeep. Contact: Henk van Dongen, hvandongen@omix-ada.com; 770-614-6101. Website: www.Omix-ADA.com.

QA1: Shocks, struts, coil-over kits, control arms, k-members, sway bars, strut tower braces, torque arms, rod ends, ball joints and many other suspension components for a variety of applications. Contact: Kaitlyn Nelson, knelson@qa1.net; 952-985-5675. Website: www.QA1.net.

742 Marketing: Scion FRS/Subaru BRZ harness bar available in four different colors. Contact: Jeff Maldonado, info@seven42.com; 323-490-9440. Website: www.742marketing.com.

Timbren Industries Inc.: Suspension Enhancement System kit for Truck, Van, SUV or Jeep. Allows vehicle to haul or tow heavy loads without the vehicle sagging or squatting. Available also for off-road use to absorb bounce and shock. Takes the place of the factory bump-stop. Simple bolt in installation. Contact: Andrew Hodgson, ahodgson@timbren.com; 905-444-9004. Website: www.timbren.com.

Zone Offroad Products: Suspension lifts, body lifts, and accessories for trucks and Jeeps. Contact: Kent Wyatt, kwyatt@truck-master.com; 888-998-9663, ext. 2135. Website: www.zoneoffroad.com.

Wheels & Tires

Atturo Tire: Atturo Tires - AZ800, Trail Blade M/T and A/T. Contact: Michael Mathis, mmathis@atturo.com; 847-265-6146. Website: www.Atturo.com.

American Force Wheels: Dually wheels in 65 designs for all-terrain, mud-terrain, low-profile and big rig use and appearance. These wheels are custom manufactured in the USA from 6061 forged aluminum and high-quality materials. Sizes include 19” Direct Bolt-On, 19.5” Direct Bolt-On, 20”, 22”, 22.5”, 24”, 24.5” and 26” and are available in a 5-, 6-, 8- or 10-lug fitment. Super single wheels are available in a variety of applications and design configurations. Contact: Deyan Font, deyan@americanforcewheels.com; 786-345-6301. Website: www.americanforcewheels.com.

BMF Wheels: BMF Wheels is offering wheels for SEMA project builders. There are seven wheel designs to choose from in 17-, 18-, 20-, 22- and 24-inch diameters. Contact: Blake Ramthun, blake@bmfwheels.com; 888-313-2580. Website: www.bmfwheels.com. 

Vossen: 19–23 -inch luxury/sport concave wheels. We offer our class-leading CV wheels and our new one-piece, lightweight forged Vossen Precision Series. Contact: Mike Forsythe, mike@vossenwheels.com; 305-463-7778. Website: www.vossenwheels.com.

Other Products/Services

BOLT Locks: 1) The Padlock 2.0 is a chrome plated 5/16-inch hardened steel, spring loaded shackle lock inside a crush-resistant body shell. A stronger double ball bearing locking mechanism, it is the perfect lock for commercial and industrial applications. The automotive grade stainless steel lock keeps out weather and debris, ensuring a longer usage life. 2) The Receiver Lock is an auto-return spring and automatically locks when the key is removed. The solid stainless steel pin is durable and keeps out elements and debris. The six-plate tumbler sidebar prevents picking and bumping, guaranteeing your gear will be kept safe on your vehicle. 3) The Cable Lock is a six foot 1/4-inch coiled cable with a 1/16-inch black vinyl coating. The flexible cable is able to pin and loop over many items for added handiness and to keep items protected from picking and bumping. 4) BOLT also has Trailer Spare Tire Locks which fits the steel rim wheel to a studded mount. The locks are made with an electronic nickel plated carbon steel pin or shaft assembly for strength and durability. 5) The Toolbox Latch Retrofit Kit features a solid zinc core and an automotive-grade cylinder with patented six-plate tumbler sidebar to prevent picking and bumping. A stainless steel lock shutter keeps out grime and wetness. Contact: Shari Afrons, shari@mcculloughpr.com; 330-244-9980. Website: www.boltlock.com.

CargoGlide: CargoGlide slide-out bed slides for trucks, vans, SUVs and work trucks. Quality engineered product with four models, offering 100% extension; three models with 70% extension, steel or aluminum. Contact: David McInturf, davidm@cargoglide.com; 877-525-9535. Website: www.cargoglide.com.

Energy Suspension: Universal and custom polyurethane applications. Contact: Michael Santa Cruz, msantacruz@energysuspension.com; 949-361-3935, ext. 235. Website: www.energysuspension.com.

Fastway Trailer Products: Trailer accessories, Flip automatic tongue jack foot, weight distributing hitch with built in sway control (No- Chains), Zip coiled breakaway cable a trailer breakaway cable that won't drag. Tandem axle wheel chock. Contact: Trevor Millar, tmillar@fastwaytrailer.com; 877-523-9103. Website: www.fastwaytrailer.com.

Fuel Tool: Larger gasoline tank and transfer system that would allow the user to access gasoline from the vehicle's gas tank and transfer it out into any gas-powered equipment, eliminating the need for gas cans. Excellent for trucks, SUVs, Jeeps, vans, etc. Contact: Mike McAvey, mikemcavey@fueltool.com; 201-956-2350. Website: www.fueltool.com.

Hornblasters Inc.: Loudest train horn kits ever made. On board air systems, air horns, and air suspension kits. Contact: Rigo, Rigo@HornBlasters.com; 813-783-8058, ext. 305. Website: www.HornBlasters.com.

Quiet Ride Solutions: Underhood cover with insulation. Special vehicle-theme molding available. Contact: Timothy Cox, timcox@quietride.com; 209-321-1454. Website: www.quietride.com.

Scorpion Truck Bed Linings: High-build polyurethane and polyurea coatings.. Contact: Dana Mitchell, dana@alsliner.com; 800-999-6841. Website: www.scorpioncoatings.com.

SCT Performance: Custom-tuning assistance for project vehicles with unusual engine- and/or power-adder combinations. Contact: Tim Roi, tim@sctflash.com; 407-774-2447, ext. 137.

742 Marketing: We specialize in feature and booth vehicle outfitting. Are you in need of show/race/off-road vehicles to represent you at the 2013 SEMA Show? We have you covered. Contact: Jeff Maldonado, info@seven42.com; 323-490-9440. Website: www.742marketing.com.

Takata Racing: New Takata tow straps for race cars or show vehicles. Available in green and black, with Takata logo embroidered. Contact: Brian Fox, fox@takataracing.com; 717-577-6449. Website: www.takataracing.com, www.schrothracing.com.

Wavetrac Differentials: Wavetrac differential. Contact: Dana Clark, info@wavetrac.net; 949-362-8700. Website: www.wavetrac.net.

Whistler: Diagnostic inspection camera. Contact: JD Davis, jddavis@whistlergroup.com; 479-464-3522. Website: www.whistlergroup.com.

XS Power Batteries: Starting batteries, power wire, billet hold-downs, and chargers. Contact: Nathan Way, nathan@xspowerbatteries.com; 888-497-7693. Website: www.4xspower.com.

Thu, 07/25/2013 - 08:25
Following are dates and locations for several upcoming SEMA-sponsored shows, webinars and activities. Click on an item for more details.
Thu, 07/18/2013 - 15:47

SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

 

YouTube is the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa
YouTube is the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa

  
Businesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube. The online video goliath is rolling out a major upgrade this spring specifically designed to ensure that a company’s website on its service, which YouTube calls a “channel,” looks great no matter how visitors decide to view it.

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

The solution is perfect for a business that is eager to develop a web presence that looks good on all computer devices but may not have the time, revenue or fortitude to do a complete redesign of its current website. Essentially, a business can use YouTube for its mobile presence on the web and retain its current website for web surfers who use more traditional desktop and laptop computers.

The redesign, which the company is calling YouTube One, also offers businesses an opportunity to either enhance their video presence on the web or finally launch that video promotion strategy they’ve been considering for months or even years but never quite got around to implementing.

All told, it’s a tough offer to pass up, given YouTube’s juggernaut web status. It’s the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa. And it’s currently averaging more than one billion unique visitors each month, according to its company stats page. Plus, YouTube’s asking price for hosting a business channel on its service—free—makes establishing a beachhead there almost impossible to resist.

YouTube is able to offer a one-size-fits-all website by stripping down the homepage for a business’ web channel on its network to its bare essentials. Each business is invited to personalize its homepage by uploading a banner featuring its logo or other identifying graphics, which runs along the top of its page. Otherwise, the rest of the homepage design for business channels—which includes a basic white background—is pretty much standardized. Perhaps most interesting about the standardization is that a wide middle column that is flanked on each side by a much skinnier column now dominates the homepage.

The new wide middle column—which appears a lot like the Newsfeed column on Facebook—is where the action is. The business can arrange its videos into separate playlists there, based on categories of its choosing.

There’s also a navigation bar just below the company banner in the middle column where visitors can click to access videos in other ways, look at and participate in discussion about the videos or get a brief text description of what the business is about. The skinny column on the left actually has nothing to do with the business. It’s used by YouTube to promote other video channels on its service. Ditto for the skinny right column.

Probably the best news about the update is that getting started on YouTube is nearly effortless. If you’re looking to establish your own business channel there, here are some tips offered by the company:

Create Your Own Channel: Getting a business channel on YouTube literally takes a few seconds. There’s a quick sign-in and—shazam!—you suddenly have your own business channel.

Upload a Banner: Banners are the sole piece of artwork, other than your actual videos, that personalize your channel’s homepage. So you’ll probably want to give the banner some thought. The optimum size for the banner is 2,120 x 1,192 pixels, according to YouTube’s online design guide. For details on maximizing your banner’s usefulness, check out YouTube’s text tutorial.

 

YouTube’s redesign promises that businesses on the web will look good on any screen size, including the one used on the new Blackberry Q10.
YouTube’s redesign promises that businesses on the web will look good on any screen size, including the one used on the new Blackberry Q10.

  
Upload Your First Video: This process also takes just a few seconds. Once your video is on YouTube, you’ll be prompted to title it with an easy-to-understand title, include a description for the video and come up with some “tags” or keywords that search engines will use to direct web cruisers to your video. For more info on titling and the like, look here.

Prioritize the Appearance of Critical Videos: Once you’ve uploaded a number of videos on YouTube, you’ll be able to use a new feature to position the most important videos at the top of your channel page.

Consider Organizing Videos by Playlists: Another great new feature, playlists allow businesses to organize videos by theme. You may want one playlist devoted entirely to breaking news from your firm—executive video announcements, company news coverage from national or local TV, etc. Another playlist might be devoted entirely to a new product line or new service you’ve added to your business.

Consider Creating a Welcome Video: Another new feature of the upgrade—a welcome video or trailer—can be programmed to play for visitors who are new to your channel on YouTube, then disappear when YouTube senses that your visitor has subscribed to your channel. “A compelling channel trailer is the most engaging way of introducing your channel and encouraging your viewers to subscribe so that they’ll make you part of their YouTube habit,” said Andres Palmister, audience development strategist for YouTube.

Take Advantage of the Global Change Tool: Another great new feature of the service is the ability to make global changes to the specifications associated with your videos. You may decide down the line that you want to run YouTube ads before your videos play to generate some extra coin from your presence there. YouTube’s Bulk Action tool enables you to make that change to all videos simultaneously. You can also categorize all videos with a single action, change the formats of ads that run with your videos and more. For more info, look here.

Leverage YouTube Analytics: With YouTube’s free analytics, you can find out the number of views for each of your videos, see who’s subscribing to your channel, analyze how long each person watched each video, see at what point in the video viewers are leaving and more. YouTube Analytics is a powerful tool that will tell you what’s going on with your videos and suggest ways to improve what you’re doing.

Embed a YouTube player on Your Traditional Website: Once you’ve uploaded all your videos to YouTube, you can embed a YouTube player on your company website that visitors can use. Simply click the “Share” button under a video you have on YouTube and then click “Embed.” You’ll be presented with a single line of code that you or your web designer can embed on any page of your traditional website and—presto!—you’ve got a YouTube viewer on your website that can be used to view all the videos on your YouTube business channel.

Consult the Free YouTube Playbook: For the last word on how to optimize every aspect of your YouTube channel, check out YouTube’s free guide.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.

For more information:
646-233-4089
joe@joedysart.com
visit
www.joedysart.com

Thu, 07/18/2013 - 15:47

SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

 

YouTube is the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa
YouTube is the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa

  
Businesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube. The online video goliath is rolling out a major upgrade this spring specifically designed to ensure that a company’s website on its service, which YouTube calls a “channel,” looks great no matter how visitors decide to view it.

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

The solution is perfect for a business that is eager to develop a web presence that looks good on all computer devices but may not have the time, revenue or fortitude to do a complete redesign of its current website. Essentially, a business can use YouTube for its mobile presence on the web and retain its current website for web surfers who use more traditional desktop and laptop computers.

The redesign, which the company is calling YouTube One, also offers businesses an opportunity to either enhance their video presence on the web or finally launch that video promotion strategy they’ve been considering for months or even years but never quite got around to implementing.

All told, it’s a tough offer to pass up, given YouTube’s juggernaut web status. It’s the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa. And it’s currently averaging more than one billion unique visitors each month, according to its company stats page. Plus, YouTube’s asking price for hosting a business channel on its service—free—makes establishing a beachhead there almost impossible to resist.

YouTube is able to offer a one-size-fits-all website by stripping down the homepage for a business’ web channel on its network to its bare essentials. Each business is invited to personalize its homepage by uploading a banner featuring its logo or other identifying graphics, which runs along the top of its page. Otherwise, the rest of the homepage design for business channels—which includes a basic white background—is pretty much standardized. Perhaps most interesting about the standardization is that a wide middle column that is flanked on each side by a much skinnier column now dominates the homepage.

The new wide middle column—which appears a lot like the Newsfeed column on Facebook—is where the action is. The business can arrange its videos into separate playlists there, based on categories of its choosing.

There’s also a navigation bar just below the company banner in the middle column where visitors can click to access videos in other ways, look at and participate in discussion about the videos or get a brief text description of what the business is about. The skinny column on the left actually has nothing to do with the business. It’s used by YouTube to promote other video channels on its service. Ditto for the skinny right column.

Probably the best news about the update is that getting started on YouTube is nearly effortless. If you’re looking to establish your own business channel there, here are some tips offered by the company:

Create Your Own Channel: Getting a business channel on YouTube literally takes a few seconds. There’s a quick sign-in and—shazam!—you suddenly have your own business channel.

Upload a Banner: Banners are the sole piece of artwork, other than your actual videos, that personalize your channel’s homepage. So you’ll probably want to give the banner some thought. The optimum size for the banner is 2,120 x 1,192 pixels, according to YouTube’s online design guide. For details on maximizing your banner’s usefulness, check out YouTube’s text tutorial.

 

YouTube’s redesign promises that businesses on the web will look good on any screen size, including the one used on the new Blackberry Q10.
YouTube’s redesign promises that businesses on the web will look good on any screen size, including the one used on the new Blackberry Q10.

  
Upload Your First Video: This process also takes just a few seconds. Once your video is on YouTube, you’ll be prompted to title it with an easy-to-understand title, include a description for the video and come up with some “tags” or keywords that search engines will use to direct web cruisers to your video. For more info on titling and the like, look here.

Prioritize the Appearance of Critical Videos: Once you’ve uploaded a number of videos on YouTube, you’ll be able to use a new feature to position the most important videos at the top of your channel page.

Consider Organizing Videos by Playlists: Another great new feature, playlists allow businesses to organize videos by theme. You may want one playlist devoted entirely to breaking news from your firm—executive video announcements, company news coverage from national or local TV, etc. Another playlist might be devoted entirely to a new product line or new service you’ve added to your business.

Consider Creating a Welcome Video: Another new feature of the upgrade—a welcome video or trailer—can be programmed to play for visitors who are new to your channel on YouTube, then disappear when YouTube senses that your visitor has subscribed to your channel. “A compelling channel trailer is the most engaging way of introducing your channel and encouraging your viewers to subscribe so that they’ll make you part of their YouTube habit,” said Andres Palmister, audience development strategist for YouTube.

Take Advantage of the Global Change Tool: Another great new feature of the service is the ability to make global changes to the specifications associated with your videos. You may decide down the line that you want to run YouTube ads before your videos play to generate some extra coin from your presence there. YouTube’s Bulk Action tool enables you to make that change to all videos simultaneously. You can also categorize all videos with a single action, change the formats of ads that run with your videos and more. For more info, look here.

Leverage YouTube Analytics: With YouTube’s free analytics, you can find out the number of views for each of your videos, see who’s subscribing to your channel, analyze how long each person watched each video, see at what point in the video viewers are leaving and more. YouTube Analytics is a powerful tool that will tell you what’s going on with your videos and suggest ways to improve what you’re doing.

Embed a YouTube player on Your Traditional Website: Once you’ve uploaded all your videos to YouTube, you can embed a YouTube player on your company website that visitors can use. Simply click the “Share” button under a video you have on YouTube and then click “Embed.” You’ll be presented with a single line of code that you or your web designer can embed on any page of your traditional website and—presto!—you’ve got a YouTube viewer on your website that can be used to view all the videos on your YouTube business channel.

Consult the Free YouTube Playbook: For the last word on how to optimize every aspect of your YouTube channel, check out YouTube’s free guide.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.

For more information:
646-233-4089
joe@joedysart.com
visit
www.joedysart.com

Thu, 07/18/2013 - 15:47

SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

 

YouTube is the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa
YouTube is the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa

  
Businesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube. The online video goliath is rolling out a major upgrade this spring specifically designed to ensure that a company’s website on its service, which YouTube calls a “channel,” looks great no matter how visitors decide to view it.

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

The solution is perfect for a business that is eager to develop a web presence that looks good on all computer devices but may not have the time, revenue or fortitude to do a complete redesign of its current website. Essentially, a business can use YouTube for its mobile presence on the web and retain its current website for web surfers who use more traditional desktop and laptop computers.

The redesign, which the company is calling YouTube One, also offers businesses an opportunity to either enhance their video presence on the web or finally launch that video promotion strategy they’ve been considering for months or even years but never quite got around to implementing.

All told, it’s a tough offer to pass up, given YouTube’s juggernaut web status. It’s the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa. And it’s currently averaging more than one billion unique visitors each month, according to its company stats page. Plus, YouTube’s asking price for hosting a business channel on its service—free—makes establishing a beachhead there almost impossible to resist.

YouTube is able to offer a one-size-fits-all website by stripping down the homepage for a business’ web channel on its network to its bare essentials. Each business is invited to personalize its homepage by uploading a banner featuring its logo or other identifying graphics, which runs along the top of its page. Otherwise, the rest of the homepage design for business channels—which includes a basic white background—is pretty much standardized. Perhaps most interesting about the standardization is that a wide middle column that is flanked on each side by a much skinnier column now dominates the homepage.

The new wide middle column—which appears a lot like the Newsfeed column on Facebook—is where the action is. The business can arrange its videos into separate playlists there, based on categories of its choosing.

There’s also a navigation bar just below the company banner in the middle column where visitors can click to access videos in other ways, look at and participate in discussion about the videos or get a brief text description of what the business is about. The skinny column on the left actually has nothing to do with the business. It’s used by YouTube to promote other video channels on its service. Ditto for the skinny right column.

Probably the best news about the update is that getting started on YouTube is nearly effortless. If you’re looking to establish your own business channel there, here are some tips offered by the company:

Create Your Own Channel: Getting a business channel on YouTube literally takes a few seconds. There’s a quick sign-in and—shazam!—you suddenly have your own business channel.

Upload a Banner: Banners are the sole piece of artwork, other than your actual videos, that personalize your channel’s homepage. So you’ll probably want to give the banner some thought. The optimum size for the banner is 2,120 x 1,192 pixels, according to YouTube’s online design guide. For details on maximizing your banner’s usefulness, check out YouTube’s text tutorial.

 

YouTube’s redesign promises that businesses on the web will look good on any screen size, including the one used on the new Blackberry Q10.
YouTube’s redesign promises that businesses on the web will look good on any screen size, including the one used on the new Blackberry Q10.

  
Upload Your First Video: This process also takes just a few seconds. Once your video is on YouTube, you’ll be prompted to title it with an easy-to-understand title, include a description for the video and come up with some “tags” or keywords that search engines will use to direct web cruisers to your video. For more info on titling and the like, look here.

Prioritize the Appearance of Critical Videos: Once you’ve uploaded a number of videos on YouTube, you’ll be able to use a new feature to position the most important videos at the top of your channel page.

Consider Organizing Videos by Playlists: Another great new feature, playlists allow businesses to organize videos by theme. You may want one playlist devoted entirely to breaking news from your firm—executive video announcements, company news coverage from national or local TV, etc. Another playlist might be devoted entirely to a new product line or new service you’ve added to your business.

Consider Creating a Welcome Video: Another new feature of the upgrade—a welcome video or trailer—can be programmed to play for visitors who are new to your channel on YouTube, then disappear when YouTube senses that your visitor has subscribed to your channel. “A compelling channel trailer is the most engaging way of introducing your channel and encouraging your viewers to subscribe so that they’ll make you part of their YouTube habit,” said Andres Palmister, audience development strategist for YouTube.

Take Advantage of the Global Change Tool: Another great new feature of the service is the ability to make global changes to the specifications associated with your videos. You may decide down the line that you want to run YouTube ads before your videos play to generate some extra coin from your presence there. YouTube’s Bulk Action tool enables you to make that change to all videos simultaneously. You can also categorize all videos with a single action, change the formats of ads that run with your videos and more. For more info, look here.

Leverage YouTube Analytics: With YouTube’s free analytics, you can find out the number of views for each of your videos, see who’s subscribing to your channel, analyze how long each person watched each video, see at what point in the video viewers are leaving and more. YouTube Analytics is a powerful tool that will tell you what’s going on with your videos and suggest ways to improve what you’re doing.

Embed a YouTube player on Your Traditional Website: Once you’ve uploaded all your videos to YouTube, you can embed a YouTube player on your company website that visitors can use. Simply click the “Share” button under a video you have on YouTube and then click “Embed.” You’ll be presented with a single line of code that you or your web designer can embed on any page of your traditional website and—presto!—you’ve got a YouTube viewer on your website that can be used to view all the videos on your YouTube business channel.

Consult the Free YouTube Playbook: For the last word on how to optimize every aspect of your YouTube channel, check out YouTube’s free guide.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.

For more information:
646-233-4089
joe@joedysart.com
visit
www.joedysart.com

Thu, 07/18/2013 - 15:39

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

carlisle
SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.
 cruisers
Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
   
extreme
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.
 ididit
ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
   
msd
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.
  sema
SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
   
source
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.
 steele
Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
   
vw
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.
 shelton
Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.
Thu, 07/18/2013 - 15:39

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

carlisle
SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.
 cruisers
Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
   
extreme
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.
 ididit
ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
   
msd
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.
  sema
SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
   
source
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.
 steele
Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
   
vw
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.
 shelton
Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.
Thu, 07/18/2013 - 15:39

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

carlisle
SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.
 cruisers
Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
   
extreme
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.
 ididit
ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
   
msd
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.
  sema
SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
   
source
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.
 steele
Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
   
vw
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.
 shelton
Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.
Thu, 07/18/2013 - 15:39

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

carlisle
SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.
 cruisers
Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
   
extreme
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.
 ididit
ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
   
msd
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.
  sema
SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
   
source
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.
 steele
Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
   
vw
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.
 shelton
Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.
Thu, 07/18/2013 - 15:39

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

carlisle
SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.
 cruisers
Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
   
extreme
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.
 ididit
ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
   
msd
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.
  sema
SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
   
source
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.
 steele
Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
   
vw
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.
 shelton
Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.