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Is SEO Dead?

For Bad Actors, Pretty MuchWhile search-engine optimization (SEO)—the art of optimizing a web property for the highest possible search-engine returns—is not dead, the antics of those looking to game the system pretty much are. The reason: During the past few years, Google has gone out of its way to aggressively thwart practitioners of “black hat” SEO techniques, to the point where their tricks and ruses have been mostly neutralized.Specifically, Google’s updates to its search-engine algorithm, with code names such as...
SEMA News—April 2015

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Securing the Cloud

Key Contract ProvisionsWhile untold numbers of businesses are saving money by moving to the cloud, IT experts say that these companies need to ensure that their cloud contracts include ironclad security protections or they’ll suffer an uncertain future.“Look at the news on any given day,” said Ron Zalkind, chief technology officer at CloudLock, a service provider that helps companies secure public cloud accounts, such as Google Apps and Sales Force. “You’ll clearly see that the number of risks and data breaches is accelerating.” Moreover, getting from “uncertainty” to “protected” can be more difficult than you might expect, given that many providers of cloud services are reluctant to put their security assurances in writing.
SEMA News—February 2015

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AntiVirus Software is Dead: Now What?

Earlier this year, antivirus king Symantec sent shockwaves through the business community with the statement that antivirus software was “dead”—leaving businesses wondering, now what? Symantec dropped the bombshell to make a point: These days, a PC armed with a good firewall and some topflight antivirus software is simply no match against a sophisticated, determined hacker. The reason: The number of new viruses unleashed on the public every day can be as many as 200,000, according to Kapersky Lab, a computer security firm.
SEMA News—December 2014

INTERNET

The New Sexy

E-Mail Retains the TitleWhile digital marketing always seems to have its own version of the “It Girl” each year, one thing has remained constant for nearly 30 years: E-mail is still the new sexy. According to a barrage of studies released during the past year, e-mail marketing still surpasses all others in the digital realm when it comes to return on investment (ROI) and increasing sales. And companies still see e-mail marketing as a stalwart when they’re looking to hang on to customers, build loyalty and increase website traffic.
SEMA News—December 2014

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QR Code Marketing

With the Right Demographic, a Potential BoonBusinesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR-code marketing. Most of us have come across a QR (quick reach) code in our travels. It’s that framed square of hieroglyphic-like symbols that we flip to in a magazine, which triggers our smartphones to reveal a company website when scanned. Or it’s on that advertisement we see at an airport or train station that, when scanned, conjures up an electronic coupon on our tablets that can be used at a coffee shop, often only steps away.
SEMA News—December 2014

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Web Analytics Update

The Latest Tools for Getting the Most From Your Web and Social-Media MarketingBusinesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing. In social media, those just getting started in analytics would do well to check out Hootsuite. A powerful social-media dashboard that allows users to manage all of their postings and other activities on all the major social-media networks, Hootsuite is also packed with a wide variety of analytical tools that show how well you’re doing on social media.
SEMA News—October 2014

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By Joe Dysart

Facebook’s Crackdown on Free Business Posts

For Many, a Bitter PillBusinesses smarting over Facebook’s decision to severely limit their ability to communicate with people who like their business pages on the social network recently got an explanation from the web titan about the policy change. But many aren’t buying it.“Facebook wants us to pay for real estate that we used to get for free,” said Leslie Nuccio, creative strategist for Meltwater, a social media monitoring and press relations firm.
SEMA News—September 2014

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By Joe Dysart

8 Ways to Deal With Bad Online Reviews

While negative online reviews can be completely unsubstantiated, businesses must face a hard truth: The Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs-down from a customer—or a series of customers—can stay on the web forever and consequently erode profits forever.Indeed, according to a Harvard study released in 2011, a simple one-star ratings increase of Seattle restaurants on Yelp spiked a...
SEMA News—July 2014

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By Joe Dysart

Recruiting Via the Web

Even Easier With a New Crop of Tools With technology’s relentless evolution, businesses have a fresh crop of digital tools that they can use to pinpoint hot recruiting prospects in cyberspace and grab la crème de la crème before they get away. Social-media sniffers, mobilized career websites and video interviewing have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.
SEMA News—June 2014

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By Joe Dysart

Cruisin’ for a Bruisin’

Businesses Still Using Windows XP After April 2014 Courting PerilBusinesses still using Windows XP after April 8, 2014, will be courting peril, according to countless IT experts. All Microsoft support for the operating system ends on that day, leaving XP forever vulnerable to new security breaches.“The importance of upgrading from Windows XP cannot be overstated,” said Tim Rains, director of Microsoft Trustworthy Computing. “We truly want people to understand the risks of running Windows XP after support ends and to recognize the security benefits of upgrading to a more modern operating system.”
SEMA News—April 2014

INTERNET
By Joe Dysart

Cruisin’ for a Bruisin’

Businesses Still Using Windows XP After April 2014 Courting Peril

Businesses still using Windows XP after April 8, 2014, will be courting peril, according to countless IT experts. All Microsoft support for the operating system ends on that day, leaving XP forever vulnerable to new security breaches.

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