By SEMA News Editors
GM Moves Into New Detroit HQ
General Motors (GM) has officially moved into its new global headquarters at Hudson's Detroit, sharing the following announcement:
Detroit is the beating heart of General Motors. It's been that way since GM's original Detroit home on Woodward Avenue opened in 1911. Today, we are returning to Woodward Avenue and launching a bold new era for the company.
"Our new global headquarters at Hudson's Detroit is more than an office building. It's a symbol of our relentless drive forward. Inspired by more than a century of automotive innovation and motivated by the undefeated spirit of the resurgent city of Detroit, this cutting-edge space was crafted to inspire, empower, and propel us into an extraordinary automotive future.
"Crafted by the visionary minds at GM Design, our new global headquarters embodies the signature flair and forward-thinking that have always defined General Motors...
As the state's largest automotive employer, our success strengthens Michigan, Detroit, and the entire nation. GM alone drives about 4% of Michigan's entire GDP, directly contributing more than $29 billion in 2024. In just the last decade, we've invested $17.3 billion in our home state. GM's presence in Michigan includes:
- 38 facilities, including five assembly plants
- 210 dealers
- 1,000 Tier-1 supplier locations
Our move to Hudson's Detroit is a declaration of our commitment to keeping America's automotive excellence rooted right here. We're keeping Michigan at the forefront of global innovation, transforming our facilities with the aim of leading in every facet of this industry, from advanced manufacturing and pioneering software to the thrill of America's sports car and the promise of next-generation autonomous technology.
We are proud to be at the forefront of Detroit's remarkable resurgence. We're leading with bold investments, innovative partnerships and cutting-edge vehicles. At Hudson's Detroit, we're ready to create the future of transportation as only the Motor City can.
For more information, visit gm.com.
AACF Invites Nominations for the Humanitarian Award Sponsored by NEXUS North America
The Automotive Aftermarket Charitable Foundation (AACF), a 501(c)(3) organization supporting individuals and families in the aftermarket during times of great hardship, announced that applications for the AACF Humanitarian Award are now open. Submissions will be accepted through March 1, 2026.
AACF invites the aftermarket industry to celebrate individuals, groups, companies and associations whose generosity and compassion leave a lasting impact. Across the aftermarket, many quietly lift others up, give selflessly and lead with heart.
Now in its second year, the AACF Humanitarian Award, generously sponsored by NEXUS North America, the American regional structure of NEXUS Automotive International, was created to honor individuals, companies, associations or groups throughout the aftermarket who demonstrate extraordinary dedication to humanitarian service. Nominees exemplify kindness, leadership and a commitment to improving the lives of others, whether through local outreach, national initiatives or global community support.
"The AACF Humanitarian Award represents the very best of who we are as an industry," said Jon Owens, president of the AACF board. "It recognizes those who lead with empathy, step up when others are in need and create meaningful change. We are proud to honor and thank those whose actions remind us that caring for one another is at the heart of our aftermarket community."
AACF expressed its sincere appreciation to NEXUS Automotive International and NEXUS North America for their continued partnership and support of this meaningful award.
This year, the AACF Humanitarian Award recipient will be announced live on stage at the MEMA Vision Conference on April 15, offering a national platform to highlight their extraordinary contributions to the industry and the communities they serve.
Individuals and organizations across the aftermarket are encouraged to submit nominations for those who embody compassion, service, and a commitment to bettering the lives of others.
"NEXUS Automotive International and NEXUS North America are deeply committed to this initiative. Since the company's founding 11 years ago, human capital has been our cornerstone. This award reflects our firm conviction that the automotive aftermarket thrives thanks to the dedication of its women and men—all of whom deserve our unwavering support," said Thierry Mugnier, NEXUS founding partner and chief financial and innovation officer.
Nomination deadline: March 1, 2026
How to submit a nomination: aftermarketcharity.org/humanitarianhero
Yokohama Tire Renews Partnership With California State Parks Foundation
Yokohama Tire announced it has extended its partnership with California State Parks Foundation for the third consecutive year.
"Yokohama is once again excited to work with California State Parks Foundation and help them protect and preserve the California state park system for everyone to enjoy," said Alan Holtschneider, Yokohama's director of marketing.
Holtschneider said Yokohama will continue aiding California State Parks Foundation through employee volunteer work and a special community outreach program in which it will donate a portion of proceeds from its latest outdoors-inspired GEOLANDAR merchandise collection.
Yokohama employees recently volunteered at Chino Hills State Park, where they helped clear approximately eight cubic yards of brush, plant 24 native plants, and install four new interpretive signs, creating sustainable habitat for wildlife and ensuring an engaging experience for park visitors.
"Thank you Yokohama Tire for your participation in the volunteer workday at Chino Hills State Park," said Mika Perron, California State Parks' corporate volunteer coordinator. "On behalf of California State Park staff and the California State Parks Foundation team, we can't say thank you enough for helping us protect and preserve our local parks. We truly appreciate your time, energy and enthusiasm."
Over the years, Yokohama has supported California State Parks Foundation at several sites, including Point Dume State Beach, Malibu Lagoon State Beach and Will Rogers State Historic Park, as well as three projects in San Diego: Silver Strand State Beach, Palomar Mountain State Park and Old Town San Diego State Historic Park.
"California state parks protect some of the nation's most extraordinary natural and cultural treasures—from beaches and redwoods to deserts, wildlife, wildflowers and historic sites," said Samantha Joseph, director of development at California State Parks Foundation. "We are deeply grateful for Yokohama's continued support of volunteer efforts in Malibu and San Diego state parks and their investment in our Climate Crisis Relief Fund, helping ensure our parks are resilient and prepared for future climate challenges."
California State Parks Foundation is one of Yokohama's 2026 environmental-related partnerships. Yokohama is also working with Tread Lightly! and Surfrider North Orange County on several projects to protect and maintain ecosystems from the desert to the ocean.
For more information on California State Parks Foundation, visit calparks.org. Visit yokohamatire.com/community-outreach to learn more about Yokohama's community outreach programs.
John Cena's "WHAT DRIVES YOU" Season 2 Official Trailer Released
John Cena is back, fueling his two biggest passions: cars and connecting with people. This season, singer and rapper Saweetie, WWE champion Charlotte Flair, country superstar Kane Brown, and future Baseball Hall of Famer Mookie Betts join Cena in the driver's seat.
Cena spends time with each of these successful and talented celebrities, talking about their journeys and discovering what drives them--both on the road and in their hearts.
Format: Four-episode series
Hosted by: John Cena
Celebrity guests: Saweetie, Charlotte Flair, Kane Brown, Mookie Betts
Produced by: ITV
Executive producers: John Cena, Dan Baime, David George, Shawn Witt, Sean Moran, Jay Bienstock.