Tue, 02/24/2026 - 11:26

From the SEMA Washington, D.C., office

US Supreme Court Tariffs

 

Topping headlines last week was a ruling by the U.S. Supreme Court that struck down the Trump Administration's country-by-country tariffs issued under the International Emergency Economic Powers Act of 1977 (IEEPA)

The Supreme Court's 6-3 ruling upholds an October U.S. Court of Appeals ruling that IEEPA tariffs, which range from 10% to 50%, are unlawful and exceed the authority of the statute. 

In response to the Supreme Court's invalidation of IEEPA tariffs, President Donald Trump issued a temporary 15% tariff on imported goods. 

  • However, items that are subject to Sec. 232 tariffs, including automotive parts and steel- and aluminum-derivative items, are not subject to the 15% tariff (more on this below) nor are they impacted by this legal decision. 

SEMA will continue to advocate for a level playing field for its members, including helping companies looking to re-domesticate their supply chains. SEMA, in a previous letter to the Trump Administration, urged the use of incentives that support American manufacturers as they transition their capabilities, including tariff exemptions for things like molds, tooling and machinery brought back to the United States, as well as tax incentives to offset the associated costs. 

Here's what you need to know about this latest court development, and its broader implications on the American trade-and-export landscape. 
 

Invalidating IEEPA tariffs does not impact tariffs imposed under Section 232 and 301 
  • The United States has imposed Section 232 tariffs on automobiles, auto parts, steel/aluminum/copper (including derivative items that contain these metals), semiconductors, timber/lumber and medium and heavy-duty trucks and their parts to safeguard industries vital to national defense. Sec. 232 tariffs are authorized by the Trade Expansion Act of 1962, a statute designed to protect United States national security by restricting imports of products deemed to threaten it. 
  • The United States has imposed Section 301 tariffs on imports from China (ranging from 7.5% to 25%) and Nicaragua (10%). Sec. 301 tariffs are designed to address unfair trade practices by other countries, such as intellectual property theft or trade imbalances.  
  • IEEPA tariffs include the "fentanyl" tariffs imposed on imports from China, Mexico, and Canada to address the opioid crisis, along with "reciprocal" tariffs that have been applied to goods from various countries in response to economic threats or actions harmful to U.S. interests. 

New Sec. 122 Tariffs and Sec. 301 Investigations 

While the ruling is welcome news to businesses that import goods and components subject to country-by-country tariffs issued under IEEPA, which ended on February 24, President Trump announced that he would implement a 15% global tariff under Section 122 of the Trade Act of 1974. 

  • Automobiles and auto parts that are covered by Sec. 232 tariffs are exempt from the new Sec. 122 tariffs, which took effect on February 24 and can last a maximum of 150 days (July 24 expiration date) unless Congress affirmatively votes to extend the tariffs. The new tariffs also do not apply to imports of steel, aluminum, copper and imports from Canada and Mexico that comply with USMCA.  
  • The president's executive order announcing Sec. 122 tariffs provides a limited exemption for goods loaded on a vessel in the final mode of transit prior to 12:01 am EST on February 24. To qualify, goods must enter into the United States before February 28. 

President Trump also announced the initiation of new Section 301 investigations into unfair trade practices (countries that would be subject to the new investigations have not been named).  

  • Tariff authorities like Section 301, Section 232 (national security), and Section 201 require agency investigations, public comment periods, and agency reports to the President. These processes are not immediate.  

IEEPA Tariff Repayment 

The Supreme Court ruling does not provide a direct pathway for the U.S. government to repay businesses for IEEPA tariffs previously paid. The court ruled that tariff challenges can only be brought in the Court of International Trade, which will be responsible for deciding whether the U.S. government must repay businesses for tariffs collected under IEEPA.  

Impact on Other Trade Deals 

In the past year, the Administration has negotiated trade framework deals with 12 countries, including the European Union, the United Kingdom and Japan, and trade agreements with seven countries that relied in part on the IEEPA authority. SCOTUS's ruling on IEEPA generates uncertainty regarding those trade deals and framework agreements, including the agreed-upon tariff rates. 

For additional information, contact Eric Snyder, SEMA's senior director of federal government affairs, at erics@sema.org.  

 

Image courtesy of Shutterstock | Yaya Ernst

Tue, 02/24/2026 - 10:07

By SEMA News Editors

 

Apollo Sprayers Launches Certification Course for HVLP Electric Sprayers, Celebrating 60th Anniversary
Apollo Sprayers

 

Apollo Sprayers, a provider of HVLP electric paint sprayers, is launching an automotive certification course for HVLP electric paint sprayers and is celebrating a major anniversary in 2026.

The hands-on certification program is designed to educate and certify automotive painters on the proper setup, operation and application techniques of HVLP electric painting systems for professional automotive refinishing. 

The inaugural course will debut in Florida, with additional courses scheduled to roll out across Texas and California, marking the beginning of a nationwide and eventually global certification initiative, the company said.

Apollo’s new certification course provides painters, body shops and custom finishers with the technical knowledge and real-world experience with HVLP electric paint sprayers. The one-day, in-person course covers HVLP fundamentals, turbine technology, spray-gun setup, material viscosity, pressure control, transfer efficiency optimization and best practices for spraying primers, basecoats, clearcoats and custom finishes using HVLP electric systems. Participants will receive hands-on training using Apollo’s Maxi-Miser HVLP Electric Painting Systems.

Click here for additional course details, including schedules, registration information and more.

Additionally, Apollo Sprayers is celebrating its 60th anniversary in 2026.

What began in a 500-sq.-ft. warehouse has grown into a globally respected brand known for manufacturing advanced HVLP electric painting systems. Founded by John B. Darroch, Apollo’s journey is a testament to persistence, adaptability and a commitment to quality that spans three generations of family leadership, according to company representatives.

In its earliest days, Apollo faced a significant challenge: imported spray systems built overseas were incompatible with North America’s 110V electrical standard. Rather than accept costly limitations, the company shifted to importing component kits and sourcing electric motors domestically. Systems were assembled in the United States, reducing costs and improving efficiency while strengthening quality control, the company said.

Apollo expanded from its original warehouse into larger facilities in Fountain Valley, California, steadily growing its footprint while maintaining hands-on oversight and family-driven leadership. Today, Apollo Sprayers manufactures its HVLP systems in Vista, California.

“Our 60-year milestone represents more than longevity,” said John Darroch, president and CEO of Apollo Sprayers. “It represents relationships with our customers, employees and industry partners. We have always focused on building systems that deliver real performance benefits, and that commitment has never changed.” 

For more information, visit hvlp.com.                 

 

I-CAR Announces New Member Council Representatives

The Inter-Industry Conference on Auto Collision Repair (I-CAR) has selected nine new representatives to its member council. 

The new council members span the full collision repair value chain--independent shops, MSOs, dealership collision centers, community colleges, technical institutes, insurance carriers, OEMs and technology providers.  

The newly selected member council representatives are: 

Collision Repair Segment: 

  • Roy Schnepper - Butler's Collision and Glass
  • Jeff Burton - Quality Collision Group
  • Mike McLeod - George Matick Chevrolet  

Education Segment: 

  • Doug Irish - Fayetteville Technical Community College
  • Raven Luna - Collin College 

Insurance Segment: 

  • Troy Price - General Motors Insurance
  • Preston Pavlu - Allstate  

OEM Segment: 

  • Andrew McInnes - Ford 

Service Provider Segment: 

  • Paul Bostel - Accelerated Vehicle Technology 

Kristen Tscholl, State Farm, will assume the role of chair for the current member council.  

These representatives will work alongside existing council members to review I-CAR programs, provide feedback on future offerings, and serve as a two-way channel between the industry and the organization's technical training initiatives. 

For more information about I-CAR's member council and governance structure, visit I-CAR.com.   

 

SPE Thermoset TopCon 2026 Announces Call for Abstracts for Student Poster Competition
SPE Thermoset

 

The organizing committee for the Society of Plastics Engineers (SPE) Thermoset Div. TopCon invites graduate and undergraduate students to submit abstracts on innovative thermoset composite technologies for its fifth annual student poster competition.

The competition will be held during the SPE Thermoset TopCon Conference at the Monona Terrace Community and Convention Center in Madison, Wisconsin, May 12-13, 2026.

A judging panel--consisting of industry experts, SPE board members and members of the media--will review all posters with student authors on the first day of the conference. Awards will be presented to winners during a special ceremony on the event’s second day.

Poster topics may include subjects such as artificial intelligence and emerging industry innovations; automotive, transportation, medical, appliances, oil and gas, and more; lightweighting; bio-composites; nanocomposites; and more.

For more information on the event, visit spethermosets.org/topcon.

Tue, 02/24/2026 - 08:26

By Ashley Reyes

WTSBC Coffee and Conversation

 

As consumer demand for overland-ready vehicles grows, manufacturers and retailers face new considerations around product performance, durability, vehicle weight and safety.

To help businesses navigate the implications and opportunities associated with overlanding, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee and Conversation on Thursday, April 2, at 9:00 a.m. PDT/12:00 p.m. EDT.

The discussion will explore key product considerations for overland builds, including how wheels and tires, suspension upgrades and braking components can support added load and off-road use. Additionally, Mike Hallmark, brand manager and director at Prototitan, will share best practices for selling, installing and supporting overlanding products, with insights into customer education, proper setup and common challenges faced by shops and manufacturers.

Unlike webinars that offer minimal time for interaction, WTSBC Coffee and Conversations are centered on open dialogue. Attendees will be able to network, share insights and learn from subject matter experts.

Be part of the conversation by registering for the event here.

Tue, 02/24/2026 - 07:40

By Ashley Reyes

TORA Rob Jarrell

 

The SEMA Truck & Off-Road Alliance (TORA) named Rob Jarrell, video production manager at Quadratec, as the council's newest spotlight member. Get to know Jarrell in his interview with SEMA News below. 

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 

Rob Jarrell: I've been an automotive enthusiast for as long as I can remember. I also enjoy the outdoors and exploring new places, so the truck and off-road space is a natural fit. It's an industry that rewards creativity, hands-on problem solving and passion--things that have always driven me.

SN: Why did you join the TORA council?

RJ: I joined the TORA council to become more involved and help support the continued growth of the truck and off-road aftermarket. I've been with Quadratec since 2009, starting as a web developer and designer before expanding into email marketing, social media and, eventually, video production. Today, I work on everything from product reviews and how-to content to full event coverage for the Quadratec YouTube channel. I'm excited to lend my experience, collaborate with other industry members and contribute to initiatives that strengthen the TORA and SEMA communities.

SN: What's the best piece of advice you've ever been given?

RJ: Never turn down an opportunity. You never know what door it could open next.

SN: What is your dream truck or off-road vehicle? What is your daily driver?

RJ: That's a tough one, but I think it would have to be a '04–'06 Jeep Wrangler TJ Unlimited Rubicon, tastefully modified to be highly capable. I'd run it on 37s with AEV Highline fenders and hood, a Mopar Rock Crawler front bumper and minimal suspension lift. A close runner-up would be an AEV TJ Brute.

My current daily driver is a '20 Jeep Gladiator Rubicon.

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

Tue, 02/24/2026 - 07:03

From the SEMA Washington, D.C., office

SEMA-ORBA-1410x790

 

SEMA and its Off-Road Business Association (ORBA) subsidiary continue to push for protecting and expanding motorized access to public lands, seeking action by the influential U.S. Senate Energy and Natural Resources Subcommittee on Public Lands, Forests and Mining on behalf of a bill that would permanently protect motorized access to roads and trails for Americans with disabilities. 

In a recently submitted statement (read the full statement here) in support of S 2968, the "Outdoor Americans with Disabilities Act," SEMA and ORBA hailed the bill as "a welcome policy shift in the name of expanding access on government lands for all Americans." 

"SEMA and ORBA support this landmark bill, which ensures that our nation's public lands and the natural treasures are open to all Americans," wrote Karen Bailey-Chapman, SEMA senior vice president for public and government affairs. "For far too long, federal land management policies have reduced motorized recreational access to public lands at the expense of the disabled and large segments of the U.S. population who are not physically able to enjoy them." 


Bill Highlights 
  • S 2968 permanently protects "disability-accessible land," which it defines as public land on which at least 2.5 miles of authorized roads accessible to motorized or off-road vehicles exist for each square mile.  
  • The bill requires the U.S. Department of the Interior (DOI) and the Forest Service to prioritize updating travel management plans and motor vehicle use on U.S. Bureau of Land Management (BLM) and the Forest Service lands.  
  • The BLM and Forest Service may not close roads that would disqualify land from disability-accessible status unless the road was for temporary emergency access or it is a threat to the health and safety of visitors. 
  • The BLM and Forest Service must provide notice of any proposed road closures, allow for a public comment period and conduct a public hearing regarding the closure. 
  • For any roads closed, the Forest Service and DOI must nominate and establish a new road. 
  • When developing motor vehicle use maps, DOI and the Forest Service must: 
    • Account for the length of roads in each square mile of public land under their management.
    • Prioritize roads that provide access to diverse recreation opportunities.
    • Coordinate with federal agencies, state, county, and local governments, and Tribal governments to determine which roads offer the best access to disability-accessible land.
    • Have the authority to revise routes on public land in response to changes in local conditions.

For questions about this legislation, contact Eric Snyder, SEMA senior director for federal government affairs, at erics@sema.org


Image Courtesy of Shutterstock | Ceri Breeze

Tue, 02/24/2026 - 07:03

From the SEMA Washington, D.C., office

SEMA-ORBA-1410x790

 

SEMA and its Off-Road Business Association (ORBA) subsidiary continue to push for protecting and expanding motorized access to public lands, seeking action by the influential U.S. Senate Energy and Natural Resources Subcommittee on Public Lands, Forests and Mining on behalf of a bill that would permanently protect motorized access to roads and trails for Americans with disabilities. 

In a recently submitted statement (read the full statement here) in support of S 2968, the "Outdoor Americans with Disabilities Act," SEMA and ORBA hailed the bill as "a welcome policy shift in the name of expanding access on government lands for all Americans." 

"SEMA and ORBA support this landmark bill, which ensures that our nation's public lands and the natural treasures are open to all Americans," wrote Karen Bailey-Chapman, SEMA senior vice president for public and government affairs. "For far too long, federal land management policies have reduced motorized recreational access to public lands at the expense of the disabled and large segments of the U.S. population who are not physically able to enjoy them." 


Bill Highlights 
  • S 2968 permanently protects "disability-accessible land," which it defines as public land on which at least 2.5 miles of authorized roads accessible to motorized or off-road vehicles exist for each square mile.  
  • The bill requires the U.S. Department of the Interior (DOI) and the Forest Service to prioritize updating travel management plans and motor vehicle use on U.S. Bureau of Land Management (BLM) and the Forest Service lands.  
  • The BLM and Forest Service may not close roads that would disqualify land from disability-accessible status unless the road was for temporary emergency access or it is a threat to the health and safety of visitors. 
  • The BLM and Forest Service must provide notice of any proposed road closures, allow for a public comment period and conduct a public hearing regarding the closure. 
  • For any roads closed, the Forest Service and DOI must nominate and establish a new road. 
  • When developing motor vehicle use maps, DOI and the Forest Service must: 
    • Account for the length of roads in each square mile of public land under their management.
    • Prioritize roads that provide access to diverse recreation opportunities.
    • Coordinate with federal agencies, state, county, and local governments, and Tribal governments to determine which roads offer the best access to disability-accessible land.
    • Have the authority to revise routes on public land in response to changes in local conditions.

For questions about this legislation, contact Eric Snyder, SEMA senior director for federal government affairs, at erics@sema.org


Image Courtesy of Shutterstock | Ceri Breeze

Tue, 02/24/2026 - 06:38

By Ashley Reyes

SEMA Hall of Fame

 

SEMA is currently accepting nominations for the SEMA Hall of Fame now through Friday, March 13, 2026.  

The award honors individuals in the automotive aftermarket who have enhanced the stature of, or significantly contributed to, the industry and/or association's growth. Inductees can be innovators, volunteers or leaders from any aftermarket segment or niche.

"The industry has grown exponentially thanks to the people who saw opportunities where others did not," said SEMA Manager of Recognition Programs Joe Escobar. "The Hall of Fame ensures that we not only honor the people who built the industry but also celebrate their impact on the present day and inspire others to carry the torch forward."

To understand the caliber of character the Hall of Fame seeks to recognize, one need to look no further than Ed "Isky" Iskenderian. Known globally as "The Camfather," Isky didn't just build engines--he built the very foundation of this industry. As SEMA's first volunteer president (a role equivalent to today's chairman) and a 1978 Hall of Fame inductee, his life's work irrevocably shaped hot rodding, drag racing and the performance aftermarket. Iskenderian passed away on Februrary 4, 2026, at the age of 104, after a life that irrevocably shaped hot rodding, drag racing and the performance aftermarket. 

The video below features an interview with the legendary engine builder, offering a glimpse into the wit, wisdom and grit that defined a century of automotive excellence.
 


 
Nominate Today

If you know someone who exemplifies the character of Iskenderian, now is the time to recognize them by nominating them for induction into the SEMA Hall of Fame.  

To be considered, nominees must have made national and/or international contributions to the automotive specialty-equipment industry; have been involved in the industry and/or SEMA for at least 10 years (15 preferred); and have helped advance technology, professionalism, dignity or the overall growth of the aftermarket. Nominees must be at least 50 years old by the 2026 SEMA Show, or may be any age if deceased, provided the nomination is submitted at least one year posthumously. 

Nominate today at www.sema.org/hof.  

Click here to view all SEMA Hall of Fame members.   

Thu, 02/19/2026 - 13:30

By SEMA News Editors

Person using a laptop with the SEMA Show exhibitor portal webpage pulled up. Courtesy of Shutterstock


New this year, exhibitors must activate or create an account in our new CRM before submitting their 2026 SEMA Show Exhibit Space Rental Application (ESRA).

 

SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas.

To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.

What This Means for 2026 SEMA Show Exhibitors

New this year, exhibitors must activate or create an account in our new customer relationship management (CRM) system before submitting their 2026 SEMA Show Exhibit Space Rental Application (ESRA). Once an account is set up, industry members will be able to:

  • Reserve exhibit space.
  • Download invoices, complete online payments and access exhibitor resources.
How to Get Started

Getting set up in the new SEMA Show exhibitor platform is simple:

  • Visit services.semashow.com.
  • Returning exhibitors:
    • Enter the email you've used to purchase a SEMA Show booth before to receive a password reset link (click here).
  • New exhibitors or returning exhibitors using a new email: 

Once logged in, exhibitors are ready to reserve an exhibit space.

Having Issues Reserving Your Exhibit Space? 

If you're not receiving a password reset email or can't set up a new account, it's possible your record has more than one email address on file. In that case, our team will need to assist you with setting up your account.

SEMA is providing hands-on support to ensure a smooth transition for every exhibitor. 

Call: 240-ASK-SEMA (240-275-7362)

Email: customercare@sema.org

SEMA's stellar customer care team will walk you through account setup, password resets or answer any question

Note: updating your account does not affect exhibitors' account history or SEMA Show seniority.

We're excited to share what we've been working on--and we look forward to helping you make the most of it.

 

Image courtesy of Shutterstock | DC Studio

Thu, 02/19/2026 - 13:26

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are some of the latest postings.

 

Group-A Engineering

CAD Technician and Designer in Norco, California

This role will develop working 3D-CAD models from concept as well as produce manufacture-ready 2D production drawings for a wide range of automotive and motorcycle aftermarket performance components and assemblies.

 

Rebel Off Road

Off-Road Technician in Irving, Texas

The Irving, Texas, shop is looking for an experienced technician to work on suspension installs, axle and drivetrain upgrades, fenders and bumpers, lighting and mount installs, recovery gear, roof racks and more.

 

Vintage Air

Vice President of Sales and Marketing in San Antonio, Texas

Vintage Air is seeking a candidate with proven marketing leadership experience withing the automotive or aftermarket industries to own Vintage Air's marketing across digital and direct channels, distributor and installer networks, OEM and builder relationships, enthusiast and professional shop communities and more.

 

Feed Image courtesy of Shutterstock | Andrey Popov

Thu, 02/19/2026 - 12:05

By SEMA News Editors

 

IHRA Acquires Atlanta Dragway, Agrees to Terms on Acquisition of Virginia Motorsports Park
IHRA Atlanta

 

The IHRA has acquired Atlanta Dragway in Banks County, Georgia, and has agreed to acquire Virginia Motorsports Park, a drag-racing, autocross, drifting and motocross facility in Dinwiddie, Virginia.

Originally opened in 1976, Atlanta Dragway closed in 2021. Following the purchase, IHRA will host the IHRA Outlaw Nitro Series World Finals, October 22-24, 2026, and serve as a key hub for sportsman competition, national events and community programming, the sanctioning body said.

Additionally, IHRA announced it has agreed to acquire Virginia Motorsports Park from Tommy and Judy Franklin, who have owned the 500-acre facility since 2018.

For more information, visit ihra.com.

 

Formula Drift Launches Content Studio for Video Production
Formula DRIFT Studios

 

Long Beach, California-based Formula DRIFT is relaunching FD Studios to create content at the highest level.

Longtime staff members Joyce Leung and Teo Corrales have been appointed co-directors of FD Studios, in charge of developing the entire Formula DRIFT content strategy, including sponsor-related content plus managing usage, broadcast and copyright matters.

Additionally, the pair will manage a roster of media personnel to develop and distribute stories and content from both the FD PRO and PROSPEC Championships.

"We're excited to enter this new chapter with FD Studios and look forward to producing fresh and engaging content for the fans to enjoy," said Leung. 

"FD Studios in 2026 will be telling compelling, original stories, creating lasting memories and showcasing every layer of the Formula DRIFT eco-system within the world of drifting," Corrales added.

With FD Studios already in operation, it has announced Larry Chen Photography as the first agency to sign up as a content creator. The team managed by the photographer and videographer will provide FD Studios with both production capability and the unique eye of the Formula DRIFT Hall of Fame recipient, Larry Chen.

"Formula DRIFT has always been my home. I started photographing in 2006 and the series has given me and my team the ideal environment to practice, hone our craft and push our creativity without limitations," said Chen. "It's been an absolute honor to be the official photographer since 2012, and after all these years, it makes sense for us to also provide video content to the series, showcasing professional drifting in the most beautiful and awe-inspiring way possible with cinematic motion pictures and incredible slow-motion clips. We'll strive to ensure our video content will be the best representation of Formula DRIFT in order to help the series grow since video is often how people around the world learn about professional drifting. I'm looking forward to pushing what's possible with Formula DRIFT content in 2026 and beyond."

"By relaunching FD Studios, we've empowered two of our longstanding team members, who've repeatedly proven themselves capable and ready to head our internal studio, to lead this new initiative. Their roles will focus on content generation with a strong underlying narrative to impart the strength of the Formula DRIFT brand," said Formula DRIFT President Ryan Sage. "I could not be more thrilled to build the studio within the walls of our HQ. And in partnership with Larry Chen Photography, our foundation is already strong and capable of moving at the pace needed to keep up with one of the fastest-moving action sports series in the world."

Content creators and media agencies wishing to collaborate with FD Studios can contact them directly at FDstudios@formulad.com

For more information, visit formulad.com.

 

NASCAR Introduces NASCAR Local Racing Series Powered by O'Reilly Auto Parts
NASCAR Local Racing Series

 

NASCAR has relaunched its weekly racing series as the NASCAR Local Racing Series Powered by O'Reilly Auto Parts, a strategic reframing of its longstanding grassroots racing platform designed to more clearly reflect the vital role local short tracks play in communities across the United States and Canada.

Formerly known as the NASCAR Weekly Series, the NASCAR Local Racing Series places renewed emphasis on the competitive, community-driven racing that serves as the foundation of the sport. The updated identity simplifies how grassroots racing is presented to fans, partners and communities, while reinforcing NASCAR's long-standing commitment to local competitors and hometown tracks.

"Local short tracks are the heartbeat of NASCAR--they're where raw talent is developed, hard-nosed competition is on full display, and the next generation of stars earns its stripes," said Joey Dennewitz, managing director of NASCAR Regional. "Week after week, these drivers compete in intense, high-level racing environments that demand skill, resilience and respect for the craft. The NASCAR Local Racing Series Powered by O'Reilly Auto Parts captures the authenticity, toughness and community pride that define grassroots racing, while presenting it in a way that is clearer and more accessible for fans and partners alike. This platform celebrates the tracks and communities where racing isn't just something you watch--it's something you live."

As part of the launch, O'Reilly Auto Parts has been named the exclusive entitlement partner of the NASCAR Local Racing Series, further deepening its long-standing relationship with NASCAR, which includes the title sponsorship of the NASCAR O'Reilly Auto Parts Series.

"O'Reilly Auto Parts has a deep-rooted passion in providing excellent customer service and helping customers keep their cars in great condition, whether it's in local racing or regular commuters" said Hugo Sanchez, vice president of marketing and advertising at O'Reilly Auto Parts. "From local short tracks to the NASCAR O'Reilly Auto Parts Series and throughout the country, our commitment to NASCAR fans and our customers spans the full spectrum. Powering the NASCAR Local Racing Series allows us to continue supporting racers, teams and local communities."

In addition to O'Reilly Auto Parts' entitlement partnership, Grizzly Nicotine Pouches, a brand of American Snuff Company, will serve as a significant partner to local tracks within the NASCAR Local Racing Series footprint, providing additional support through signage and market-level activations.

The NASCAR Local Racing Series Powered by O'Reilly Auto Parts will continue to sanction weekly racing at tracks across North America, serving as a critical entry point for emerging drivers and a cornerstone of NASCAR's driver development pathway. You can watch NASCAR local races all season on FloRacing.

For more information, visit NASCAR.com/Regional.

Image courtesy of NASCAR | Darren McCollester/Getty Images