Thu, 02/22/2024 - 11:29

SEMA Hall of Fame NominationsBy Ashley Reyes

SEMA is accepting nominations for induction into the SEMA Hall of Fame, the association's highest honor, at www.sema.org/hof.  

Created in 1969, the SEMA Hall of Fame recognizes exceptional individuals whose creativity, dignity, integrity, industriousness and accomplishments have significantly enhanced the growth of the automotive specialty-equipment industry. Inductees include visionaries, innovators and leaders who have positively impacted the industry in extraordinary ways.

Nominee criteria include: 

  • The candidate must have made contributions that extended beyond the local level and reach throughout the national and/or international level. 
  • The candidate is and/or has been involved in the automotive specialty industry and/or SEMA for a minimum of 10 years, although 15 years is preferred. 
  • The candidate must have made outstanding contributions toward enhancing technology, professionalism, dignity and/or general stature and growth of the automotive specialty industry. 
  • The candidate must have conducted himself/herself with a high degree of integrity both within and outside of the automotive specialty industry. 
  • The candidate must be at least 50 years of age prior to the SEMA Show during the year of induction or they may be at any age if deceased as long as the nomination is presented at least one year posthumous. 

SEMA is also accepting nominees that have been employed by the association or have served as a contractor and/or vendor of SEMA. In addition to meeting the above qualifications, the nominee must have no less than one year of total separation from SEMA in any and all capacities, arrangements or relationships.  

The Hall of Fame inductees will be announced in May and honored during the SEMA Leaders & Legends Gala in July.  

Don’t miss your chance to bring an outstanding person’s name and contributions to the forefront! Submit your nominations by Friday, March 15 at 5:00 p.m. PST at sema.org/hof. 

Questions can be directed to SEMA Manager of Recognition Programs Chris Standifer at Chriss@sema.org

Thu, 02/22/2024 - 11:15

By SEMA News Editors

Returning after a brief pause, Toyota has introduced the all-new '24 Land Cruiser.

Staying true to its roots as a capable off-roader, the Land Cruiser boasts a new look, increased technology, the latest off-road features and a balance of performance and efficiency.

The 250 series Land Cruiser was completely reimagined and redesigned for the '24 model year. All Land Cruisers will now exclusively feature a turbocharged i-FORCE MAX hybrid powertrain mated to a full-time four-wheel drive system. This premium hybrid powertrain produces 326 hp and 465 lb.-ft. of torque.

Toyota Land Cruiser

A staple of Land Cruiser's heritage is its go-anywhere capability. Engineers embraced this legacy when they included center and rear-locking differentials as standard for all grades. Another new addition to the Land Cruiser is the available front stabilizer bar disconnect mechanism (SDM), which increases suspension flex with the push of a button. Multi-Terrain Select, which is now functional in both 4WD High and 4WD Low, offers adjustable settings to help control wheel spin on a variety of terrains.

Land Cruiser adopts an updated CRAWL Control function that acts as a low-speed, off-road cruise control with five selectable speeds. Downhill Assist Control is another standard off-road feature. Additional traction aids include vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). Land Cruiser's front overhang was decreased for greater approach, providing up to a 31-degree approach, a 25-degree breakover and 22-degree departure angles.

Additionally, the available Multi-Terrain Monitor system can act like a spotter by leveraging cameras to display the environment around the vehicle on the touchscreen, exposing potential obstacles looming ahead.

Toyota Land Cruiser

Inside the vehicle, the Land Cruiser is equipped with the latest technology and premium accessories. A new 8- or 12.3-in. multimedia touchscreen displays Toyota's latest Audio Multimedia system. The system also supports wireless Apple CarPlay and Android Auto compatibility and pairs with an available 14-speaker JBL audio system. Qi wireless charging is available with enhanced power output. Dual USB-C charging ports are included in the front row and two for second-row passengers. There are two more USB-Cs available and a standard 2,400-watt AC inverter house type plug (120V) in the cargo area. An available 12.3-in. digital gauge cluster with four different styles and customizable widgets is also available.

Standard on all grades is a smart key system with push-button start. With an active trial or subscription on select models, an available digital key connects with compatible smartphones to allow vehicle entry, tailgate access and vehicle starting. The digital key can also be remotely shared with others. Additionally, a smart card key is available, which is a credit card-sized smart key that allows the driver to carry their key with them wherever they go.

Thu, 02/22/2024 - 11:11

Michael Good Appointed President of Performance Racing Industry PRI

By SEMA News Editors

Michael Good will join Performance Racing Industry (PRI) as president, effective February 26, 2024. Good will be based at PRI's headquarters in Indianapolis, Indiana, reporting to SEMA President and CEO Mike Spagnola. 

Good is a strategic and high-achieving executive with over 25 years of experience leading teams and organizations, as well as growing top and bottom-line revenues across a variety of industries both domestically and internationally. He has also served in a variety of executive leadership roles, including president, CEO, vice president of Sales and Marketing and chairman. 

"Michael has both the passion for racing combined with business acumen that makes him perfectly suited to lead PRI," said SEMA President and CEO Mike Spagnola. "Under Michael's leadership, PRI is well-positioned for future success both nationally and internationally and to expand on its position as a market leader in the motorsports industry." 

The motorsports industry has experienced steady growth in recent years, fueling increased sponsorship and investment as new technologies and formats, including e-racing, bring new fans into the sport. As President, Good will oversee all areas of PRI's operations, including the annual PRI trade show in Indianapolis, with support from various shared services at SEMA. 

Good joins PRI from Dynamat, Inc., where he served as the president and CEO. Dynamat is an industry leader in producing and delivering high-quality acoustic solutions to the world with speed, quality and accuracy, for better sound everywhere. Under Good's leadership, Dynamat refocused its culture, reinvented its brand and launched into multiple new channels, while expanding its global footprint. 

"The motorsports industry is poised for tremendous growth," said Good. "I'm looking forward to working with the PRI team to build on our foundational pillars, leverage our tremendous brand equity and aggressively advocate for our members while attracting the next generation of enthusiasts into the world of motorsports that we all love." 

Good is a graduate of the University of Southern Indiana and Anderson University. A self-described "car nut," he spends his free time at racing events and car shows and serves on the boards of Indianapolis Cars & Coffee and Carmel Artomobilia. He also works with other nonprofits focused on at-risk youth and currently serves on the Purdue Global Advisory Board. Good and his wife of 24 years, Heather, have three children. 

Thu, 02/22/2024 - 10:43

By SEMA News Editors

Yakima, a manufacturer of cargo and gear management solutions, has unveiled its new spring 2024 products.

MOD Drawer System
MOD Drawer

Engineered specifically to fit a wide range of vehicles, the MOD Drawer System is available in three different sizes and designed to maximize internal storage space. This modular system allows for more than 30 custom configurations when mix-and-matched with MOD Topper drawers, three different types of totes, MOD WorkSpace, fridge sliding mount, Stretch Net and more.

 

RuggedLine HD Collection
RuggedLine HD

This exterior, roof-mounted storage is a heavy-duty platform-to-vehicle mounting system with models made specifically to work with the Toyota Tacoma, 4Runner and RAV4; Jeep Grand Cherokee; and RAM 1500. Also new is the RuggedLine HD Track Mount for use on vehicles with Yakima HD and Classic Tracks, as well as some factory racks.

 

OverHaul MOLLE Panel
OverHaul Molle Side Panel

Built to increase the utility of the OverHaul HD by providing a versatile surface to mount shovels, recovery gear, RotopaX, soft packs and more, this new offering is available in two size options and fully off-road certified for up to 54 lbs. (short) and 80 lbs. (mid) of gear.

 

OnRamp LX
OnRamp LX

This two-bike carrier fits a wide variety of bike shapes, lengths and weights, and an integrated ramp allows users to easily roll bikes into place. Stadium seating prevents bike-to-bike interference, the company said, while accommodating up to a 54-in. max wheelbase and up to 29-in. rims (and 5-in. wide tires).

 

HighRoad and HighSpeed Rooftop Bike Carriers
HighRoad

Updates include aesthetic changes, added features and a higher off-road rating. Both are set to accommodate a longer wheelbase.


Releasing a new product? Contact editors@sema.org.

Thu, 02/22/2024 - 10:38

By SEMA News Editors

SEMA News sources recently spotted a prototype of the all-electric Mercedes-Benz EQS, which is set to undergo a facelift in 2025. Captured in Stuttgart, Germany, the images reveal updates to the front end, including the bumper, grille and headlights.

According to the images, the revised model will feature inner graphics in the taillights that incorporate Mercedes' three-pointed star, similar to the upcoming all-electric CLA. While the prototype's taillights remain unchanged, the rear might see a new bumper and updates to the LED strip connecting the lamp units. 

Mercedes EQS

The most significant changes, however, will be in the technology under the hood, sources said. Rumors suggest that Mercedes-Benz will upgrade its EQE and EQS electric models from a 400-volt system to an 800-volt electrical system in 2025 to enable higher charging capacities.

Mercedes will replace the current electric motors from Valeo with its eATS 2.0 drive, designed to operate with an 800-volt on-board electrical system. The move to an 800-volt system also eliminates the current 200 kW charging limit, allowing for faster charging with larger batteries, according to experts.

Thu, 02/22/2024 - 10:28

By SEMA News Editors

NHRA Youth Program to Host 15 Live Events, 2 Pilot Programs in 2024NHRA Youth and Education Services

The NHRA Youth and Education Services (YES) Program will host 15 live events and six virtual programs during the 2024 NHRA Mission Foods Drag Racing Series season.

The NHRA YES Program will also hold two "Pilot Program" events during the 2024 season at a pair of NHRA Member Tracks: April 15 at Kansas International Dragway in Wichita, Kansas, and May 17 at Toronto Motorsports Park, in Cayuga, Ontario, Canada. The pilot program events will allow the two NHRA Member Tracks to host YES Programs for local schools in the community.

The YES Program invites students to NHRA national events to observe career chances within the motorsports field, while the pilot programs offer those same opportunities at tracks without a national event.

In 2023, the YES Program hosted more than 31,000 students at tracks across the country.

For more information, visit nhra.com/yes.

African American Automotive Association Unveils Reyana Lobban Memorial Scholarship Fund

The African American Automotive Association (AAAA) has established the Reyana Lobban Memorial Scholarship Fund, an initiative designed to propel high school seniors toward success in the automotive industry.

Reyana Lobban AAAA Scholarship

Established in memory of Reyana Lobban, the scholarship is dedicated to students interested in automotive-related fields, encompassing a wide array of disciplines, such as marketing, design, journalism and photography, within the realms of trade schools, colleges and universities.

For more information, visit aaaassoc.com.


Got racing industry news? Releasing a new product? Contact editors@performanceracing.com.

Tue, 02/20/2024 - 15:10

By SEMA News Editors

The exhibitor space rental agreement for the 2024 SEMA Show, November 5-8 in Las Vegas, is now open online.

The deadline to submit booth agreements (and deposits) and be included in the priority booth space selection is Friday, March 29.

The SEMA Show team will begin the booth plotting process from April 29 through May 15. Companies that submit their agreements and deposits by the March 29 deadline will be eligible for early space selection, where exhibitors select their booth location at the Show based on exhibitor seniority.

"After a successful SEMA Show in 2023, we are seeing an increase in demand for exhibit space across all categories, so we advise you to submit booth agreements early to ensure your brand is represented at the 2024 SEMA Show," said Andy Tompkins, SEMA trade show director.

For more information on exhibiting at the SEMA Show, visit semashow.com/exhibitor. For more information, visit semashow.com.

Tue, 02/20/2024 - 12:10

By Ashley Reyes

SEMA business members can access a wealth of business-building benefits tailored to their needs by logging into their SEMA Member Portal. Available at sema.org, the portal is the ultimate hub for SEMA business members and their employees to take advantage of the many industry programs, discounts and education opportunities available to them. 

Here's how the portal can boost your business:  

Connect with market-specific industry communities.  

Whether your business is in hot rods, restoration, racing, restyling, trucks, wheels or suspension, there's a SEMA council that's right for your company. Join a SEMA council to gain access to exclusive programs and resources targeted specifically to your market segment.  

Likewise, you can join a SEMA network for additional career and networking opportunities. SEMA networks are available to individuals within your company who share common industry interests and characteristics.  

Joining a SEMA council or network offers a host of benefits, including exclusive invitations to networking events throughout the year, volunteer and leadership opportunities and access to a community of professionals and friends who share your same passion.

Member Portal

Save money when bringing products to market.  

The SEMA Garages in Diamond Bar, California, and Plymouth, Michigan, offer the tools, technology and services that business members need to get their innovations to market--as well as the space necessary to work efficiently and accurately. Claim your SEMA Garage member benefit to enjoy member-exclusive pricing on services like 3D scanning and printing, ADAS testing, vehicle measuring sessions, emissions testing, and access to state-of-the-art installation and training centers.

SEMA Garage

Streamline your business with comprehensive product data.  

By claiming the SEMA Data member benefit, manufacturers can receive discounted, complete and flexible product data management, along with the tools and services to empower them to get going fast. Likewise, resellers can access the largest source of product data in the automotive specialty-equipment industry, along with tools and services to get them up and running.

SEMA Data

Download SEMA Market Research Reports for FREE  

Claim your SEMA Market Research benefit to access an arsenal of reports filled with data and insights on consumer behavior, purchasing habits, industry trends and sales figures--all specific to the automotive specialty-equipment market. The reports are available to SEMA business members for free (a $2,000 savings off the non-member price) and include detailed insights to help readers make more informed decisions for their business.

SEMA Garage

    

Don't wait; access your SEMA member benefits by logging into your SEMA Member Portal at sema.org. If you need help accessing your exclusive portal, send us an email at members@SEMA.org

Tue, 02/20/2024 - 12:01

By SEMA News Editors

NASCAR Busch Light Clash at the Coliseum

SEMA and PRI Coordinating Editor Jack Haworth recently attended the NASCAR Busch Light Clash at the Coliseum, and he's giving SEMA News readers an exclusive behind-the-scenes peek into what it was like to cover the non-points exhibition race at the Los Angeles Memorial Coliseum won by Denny Hamlin earlier this month. 

Haworth was on assignment for SEMA Magazine, covering a feature story on Gen Z's interest in motorsports. At the event, Haworth connected with Pete Jung, NASCAR chief marketing officer, to discuss different strategies NASCAR is using to appeal to younger generations and how that's been having some success.

NASCAR Busch Light Clash at the Coliseum

"This story will cover Gen Z's interest in motorsports--exploring what motorsports disciplines Gen Z are interested in, why 'authenticity' is so important to the younger generations, how to capture their attention and what this suggests about Gen Z's willingness to spend money in the aftermarket automotive industry," said Haworth to SEMA News.

See Haworth's first-hand insights below, and be sure to catch the full story in SEMA magazine's May issue.

NASCAR Busch Light Clash at the Coliseum

Seeing the NASCAR Cup Series race within the tight confines of the LA Coliseum was a unique experience. It reminded me of the tight quarter-mile bullrings that many of those drivers grew up racing on, but instead taking place inside a world-famous venue.

NASCAR Busch Light Clash at the Coliseum

However, the racing was competitive and the crowd was into the action. I can think of two memorable scenes from the actual race: the first was the crowd all standing, cheering and filming the start of the race on their phones. It seemed like there were certainly lots of first-time fans there, and it was cool to see everyone's excitement once the race got underway. Another memorable sight was the white-hot glowing rotors from the Cup cars; the tight track required heavy braking, and those brakes were pushed to the limits. 

NASCAR Busch Light Clash at the Coliseum

Also, the NASCAR Mexico Series raced after the Cup race and put on a great show. The Mexico Series competes in a completely different race car, more similar to a late-model stock car, but those cars slid around more and were better suited for the tight track. Finally, the race was moved from Sunday to Saturday due to a large incoming storm, so watching the teams scramble and prepare to go racing was equal parts interesting and impressive.

NASCAR Busch Light Clash at the Coliseum

While I've gone to several NASCAR races as a fan, this was my first race covering a Cup Series race as a reporter. With 38 races a year, I've heard industry folks describe NASCAR as a "traveling circus." But to see the garage area up close was a fascinating experience and helped me understand the circus analogy.

NASCAR Busch Light Clash at the Coliseum

With nearly 40 cars in the field, it was exciting to watch the teams work on their cars, get them through tech inspection and prepare their equipment for that night's race. It's a giant undertaking, but the teams are all true professionals and handled their business with relative ease. Also, being the first race of the year, albeit an exhibition race, seeing the "NASCAR family" reunite in the garage and swap stories about the off-season was great. 

NASCAR Busch Light Clash at the Coliseum

 

Tue, 02/20/2024 - 11:44

Gideon Williams

By Ashley Reyes

The SEMA Future Leaders Network (FLN) named Gideon Williams, business development manager at RevolutionParts, as its newest spotlight member.  

Get to know Williams in his interview with SEMA News below. 

SEMA News: What is the best advice you have ever received?  

Gideon Williams: Listen more and never give up! 

SN: What keeps you in the industry?  

GW: From the time I was introduced to parts eCommerce at a [warehouse distributor], I fell in love with our industry. I look forward to the next 30 years.  

SN: Where can you be found on a Saturday?  

GW: Playing golf. 

SN: How do you prepare for an important meeting?  

GW: Visualize the meeting and ensure I am answering the prospect's questions and concerns. I want the focus to always be [on] the customer.  

SN: If you could go to lunch with one industry leader, living or dead, who would it be?  

GW: Henry Ford. I want to hear his stories from the start and understand his thoughts on where Ford is today. 


Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.