Diamond Bar, CA (August 24, 2016) - The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video, and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central, one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.
Current Press Releases
Diamond Bar, CA (August 23, 2016) – Builders of SEMA Show vehicles will take center stage in the third annual SEMA Battle of the Builders competition. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, offroad and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition and is open at www.semashow.com/botb.
Diamond Bar, CA (August 17, 2016) – New, improved tools are now available to suppliers in the SEMA Data Co-op (SDC), the automotive aftermarket’s premiere data management repository. The new tools, which simplify the data loading process while supporting the SDC’s top-rated score carding process, allow suppliers to submit data in all the popular formats, convert and validate the data to industry standards, and store it in an ACES- and PIES-compliant repository with little or no manual intervention.
Diamond Bar, CA (August 8, 2016) - Comedian Larry the Cable Guy is bringing his stand-up comedy routine to the 2016 SEMA Show as the featured entertainer at the SEMA Industry Awards Banquet. Tickets to the banquet are available exclusively to SEMA Showgoers at www.semashow.com/awards-banquet.
Diamond Bar, CA (August 3, 2016) -- The SEMA Memorial Scholarship Fund awarded $168,000 to 61 individuals this year. This includes 50 SEMA scholarships presented to current students, and 11 loan-forgiveness awards presented to employees of SEMA-member companies.
Diamond Bar, CA (August 2, 2016) – Hundreds of motorsports manufacturers, racers, celebrities and supporters gathered at the SEMA Garage’s annual Open House on July 28, where they got a firsthand look at SEMA’s state-of-the-art facility. The Industry Innovation Center gives auto parts manufacturers a convenient way to test their cars and products to ensure they meet state and federal regulations. In fact, this year’s Open House featured the Garage’s emissions compliance center.
Diamond Bar, CA (July 25, 2016) -- Actor Sung Kang is rooting for "The Underdog" and is partnering with Shell, featuring Pennzoil, and SEMA for a winning edge. Kang, along with a team of aspiring young automotive technicians from Alhambra High School in Alhambra, CA, will work together to transform a 1972 Ford Maverick to debut at the 2016 SEMA Show in Las Vegas, NV.
Diamond Bar, CA (July 11, 2016) - Nominations for the esteemed SEMA industry awards are being accepted now through August 1, 2016 at www.sema.org/awards.
Washington, DC (June 23, 2016) – The U.S. Senate passed Senate Resolution 507 (S. Res. 507) designating July 8, 2016 as “Collector Car Appreciation Day.” The Resolution was requested by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils. The date marks the seventh commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.
WASHINGTON (June 14, 2016) - With a recently remodeled training/conference center, an upgraded emissions lab and new state-of-the-art equipment, the SEMA Garage is hosting an industry Open House on July 28, 2016, from 5:00-9:00 pm, with details at www.sema.org/openhouse. Located adjacent to the association’s headquarters in Diamond Bar, CA, the product develop center is an industry resource that helps manufacturers of automotive parts and accessories develop products quickly, easily and cost-effectively.