By SEMA News Editors

 

SEMA Show organizers know travel costs can add up, which is why they've partnered with Las Vegas hotels across every price tier to offer the best nightly rates--plus exclusive perks and a simple, affordable booking process. Book now through onPeak, the SEMA Show's official housing partner, to maximize savings on your SEMA Show accommodations.

 

Even better: There's still availability, albeit limited, in different hotels* that come out to less than $175 per night, including mandatory hotel fees. These properties include:

• Luxor ($103 per night average)
• Circus Circus ($110 per night average)
• Oyo ($160 per night average)
• Plaza ($166 per night average)
• Palace Station ($167 per night average)
• Rio Hotel & Casino ($172 per night average)
• Horseshow Las Vegas (formerly Bally's) ($174 per night average)

 

Hotel reservations for the 2026 SEMA Show, November 3-6, Las Vegas, can be made online at semashow.com/hotel.

 

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

*Availability and room options are subject to change. Options available as of the publish date on July 8. For the most up-to-date offerings, visit semashow.com/hotel.

 

 

Mid-Cycle Facelift Coming for the Hyundai Santa Fe

 

The Hyundai Santa Fe caused quite a stir when Hyundai unveiled the fifth generation in 2023 for the '24 model year. Its blocky aesthetic was a massive departure from its predecessor, but while its design was intended to carve out a distinct identity, many people view it as polarizing.

 

Both the front and rear ends have their critics. Now, spy photos from high-altitude testing reveal a remarkably thorough mid-cycle refresh that addresses market feedback. On closer inspection, Hyundai is aligning the Santa Fe with the design language introduced by the second-generation Nexo in 2025.

 

Because of the high altitude, test drivers overseeing the pictured vehicle were forced to pull back the heavy camouflage to ensure sufficient air intake and cooling performance. This exposure has given us the best look yet at the facelifted model, which is expected to launch for the '28 model year.

 

Abandoning the Land Rover-esque fascia of the pre-facelift model in favor of a new design language, the Santa Fe is embracing the Art of Steel design philosophy with a split-headlight setup in which the main lamps sit lower on the bumper. The headlights are flanked by vertical daytime running lights that emphasize width, creating a sleeker lighting signature.

 

Hyundai moved away from the outgoing chunky grille in favor of a more premium layout that appears to integrate more cleanly with the rest of the front end. The entire lower portion of the bumper has also been reshaped to align with the Art of Steel design philosophy.

 

The sides benefit from smoother horizontal moldings that minimize visual bulk, another sign that Hyundai is moving away from the current Land Rover-inspired styling. Around back, the low-mounted taillight configuration has been replaced by vertical clusters connected by a full-width light bar. This change also results in a relocated license plate housing.

 

The decision to make such a comprehensive redesign just a few years into the fifth generation's life cycle highlights the high stakes of the segment. While sales initially received a boost from customers drawn to bold geometric themes, overall market reception leveled off in 2025. Rivals also maintained broader appeal through less divisive styling.

 

Inside, the cabin will also receive updates, including the adoption of Pleos Connect infotainment from the redesigned Elantra. Beyond the styling and in-vehicle technology updates, Hyundai is also using this refresh to implement a mechanical improvement.

 

Already confirmed by South Korea's largest automaker, the Santa Fe equipped with the 2.5L turbocharged inline-four will replace the dual-clutch transmission with a torque-converter automatic. The change comes in response to numerous complaints about low-speed jerkiness and clunky shifting. The hybrid Santa Fe will continue using a six-speed automatic, while the non-hybrid models will retain an eight-speed automatic.

 

Second Time: Another Update for the Skoda Octavia

 

With its all-electric successor delayed until 2029 or 2030, Skoda is giving its best-selling model, the Octavia, a second facelift. Our spies caught a camouflaged prototype testing in the Austrian Alps.

 

Despite the swirly camouflage, a new 3D grille is visible up front, along with new internal graphics for the headlights. A redesigned bumper completes the updates at the front. At the rear, the bumper and taillights will receive minor cosmetic revisions.

 

Not much will change under the hood, but the interior may receive updated materials and improved connectivity. Expect the second facelift for the Skoda Octavia to debut in early 2027.

 

Story and photos by Andreas Conradt, Automedia

By SEMA News Editors

 

Off-Road Motorsports Hall of Fame Announces Class of 2026

 

The Off-Road Motorsports Hall of Fame (ORMHOF) has announced its Hall of Fame Class of 2026. 

 

The 2026 class of inductees includes: Tom Allen, Dominic Clark, Jessi Combs, Kenny Freeman, Jeff Geiser & Rick Geiser, Ricky Johnson and Jerry McDonald. 

 

The ORMHOF received forty-seven nomination packets for individuals to be considered for the Class of 2026, according to the organization. A committee of off-road industry professionals was convened to evaluate and review the submissions, and the eight nominees who received votes from a minimum of two-thirds of the committee members were submitted to the ORMHOF board of directors for ratification. 

 

Read a short biography of each inductee, provided by the ORMHOF. 

 

Tom Allen – Industry 

For more than 40 years, Tom Allen has been a driving force in off-road steering innovation. Inspired by a passion for racing that began in childhood, he founded PSC Motorsports and pioneered Cylinder Assist steering systems, helping establish them as the industry standard for rock crawling, desert racing and recreational off-road vehicles. Through continuous innovation, including the DDS (Dynamic Damping Stabilizer System), Allen's work has improved vehicle performance, control and reliability while influencing steering technology used around the world. His vision, technical expertise, and commitment to advancing the sport have left a lasting mark on the off-road industry and secured his recognition among the 2026 inductees of the Off-Road Motorsports Hall of Fame. 

 

Dominic Clark – Influencer 

Born in Reno, Nevada, and raised in Las Vegas, Dominic Clark has spent more than 50 years shaping the sport of off-road racing through media relations, public relations and event operations. Beginning at the Mint 400 in 1982, he became a driving force behind HDRA and SCORE International, where he has served for more than four decades, most recently as SCORE Historian. Clark also created the SCORE World Desert Championship name and the organization's iconic tagline, "World's Foremost Desert Racing Organization." His lifelong dedication to preserving and promoting the sport has earned him a place in the Off-Road Motorsports Hall of Fame Class of 2026. 

 

Jessi Combs – Industry Pioneer 

Jessi Combs redefined what's possible in the off-road industry. A champion racer, skilled fabricator, television host and Guinness World Record holder, Combs earned the respect of competitors and fans alike through her relentless work ethic, technical expertise and fearless determination. Combs represents the difference between someone who is successful in an industry and someone who helps define what that industry means during a certain era. From competing in some of the world's toughest off-road races to advancing the sport through media and advocacy, Combs consistently pushed the boundaries of what was possible while inspiring others to do the same. 

 

Kenny Freeman – Industry Pioneer 

A Las Vegas native with more than 55 years in off-road racing, Kenny Freeman has carried on a family legacy that began with his first SNORE 250 in 1969. Starting as a racer in 1972, he went on to earn two SNORE overall championships while his family also celebrated multiple championships across the sport. His passion for racing led him into leadership roles with SNORE, serving as president eight times and race director five times, where he helped grow the organization and expand participation. Through decades of racing, promoting, and supporting the off-road community, Freeman's dedication and lifelong commitment to the sport have made a lasting impact on SNORE and desert racing. 

 

Jeff Geiser & Rick Geiser  

Rick and Jeff Geiser, founders of Geiser Brothers Design & Development, have spent more than three decades redefining modern off-road racing through innovation, craftsmanship, and a passion for competition. After building their skills alongside industry legends, the brothers founded Geiser Bros in 1995, creating race-winning chassis that have become the benchmark in Trophy Truck competition worldwide. From pioneering advanced four-wheel-drive and twin-engine Trophy Truck designs to providing complete race support for teams and privateers, Rick and Jeff have helped elevate the sport at every level. Their dedication, technical expertise, and commitment to the off-road community have earned them a place in the Off-Road Motorsports Hall of Fame Class of 2026. 

 

Ricky Johnson 

"Throughout his storied two- and four-wheel racing career, Ricky Johnson has presented solid proof he was born to race and destined for greatness," said Scott Cox. 

 

With seven AMA Championships, wins and championships across many disciplines including Pro2, Pro4, Frozen Rush, and Stadium Trucks, plus 16 consecutive wins with Gus Vildosola, Johnson has made his mark on off-road racing. A family man dedicated to sharing the sport with many, Johnson parlayed his career behind the wheel to a career in front of the camera. As a television commentator, he has educated and inspired generations of fans, bringing insight, passion and credibility to the broadcast booth. Add to that 20-plus years teaching off-road driving and racing skills to racers and special forces military, RJ has more than earned his spot in the ORMHOF Class of 2026, says the ORMHOF.

 

Jerry McDonald 

Joe MacPherson's name was on the Team, but Jerry McDonald was the force behind it, the quiet assassin executing the greatness. In many ways, Jerry’s remarkable career stands in quiet contrast to a sport defined by noise, excess, and larger-than-life personas. 

 

In terms of racing, Jerry's Team MacPherson Motorsports set the gold standard in professionalism and overall success, says the ORMHOF. It was a true factory effort, one that impacted those directly involved with the team and those wanting to emulate their commitment to excellence. For 16 years, MacPherson Motorsports had a true factory partnership with GM Motorsports. McDonald ran the whole thing––managing, fabricating, team development and engineering. 

 

"While Jerry wasn’t an engineer by education, he was, in fact, something much more difficult to find––a talented fabricator and designer that learned by using his mind and his hands," said the legendary Herb Fishel. 

 

The ORMHOF Class of 2026 will be celebrated at the Off-Road Motorsports Hall of Fame Induction and Awards Gala on Sunday, November 1, at the South Point Hotel Casino & Spa in Las Vegas, Nevada.  

 

For more information, visit ormhof.org. 

 

How Are You Celebrating Collector Car Appreciation Day this Weekend? 

 

Collector Car Appreciation Day, this year, Friday, July 10, 2026, is an annual celebration of automotive heritage and the enthusiasts who keep it alive.

 

Some ways to celebrate:

• Drive your classic car and take it for a cruise or scenic drive. 
• Attend local car shows, cruises, or cars and coffee meetups and enjoy some incredible vehicles.
• Visit automotive museums to see vintage and heritage collections. 
• Host or join a meet-up such as a local car club for a group display or convoy. 
• Work on a restoration project and dedicate the weekend to finishing a long-term build. 
• Support young enthusiasts and bring your kids or young family members along to inspire the next generation.  

 

Whichever way you participate, the Collector Car Appreciation Day is the perfect excuse to celebrate the vehicles of eras past that continue to inspire us today, like this '57 Chevrolet Bel Air 210 built and owned by Richard Ruel. 

 

After purchasing this classic in 2023, Ruel and his wife set off on the ultimate bucket-list adventure: driving the entirety of Route 66 from Chicago to Santa Monica. Over three weeks, they explored iconic roadside attractions, small-town landmarks and unforgettable stretches of America’s most famous highway. 

 

 

The Bel Air, powered by a 350 ZZ crate engine and riding on an Art Morrison chassis, turned heads everywhere it went. Adding to the nostalgia, Ruel's wife packed 27 vintage-inspired dresses and wore a different 1950s-style outfit each day of the journey. 

 

Let the Ruel family's Route 66 adventure serve as inspiration for enthusiasts everywhere to get out, hit the road and create memories of your own!

 

Pennzoil Launches 'The Cars That Drive Us' Series for Collector Car Appreciation Day

 

In celebration of the upcoming Collector Car Appreciation Day on Friday, July 10, Pennzoil launched "The Cars That Drive Us," a new content series celebrating the vehicles that leave a lasting impact on the enthusiasts who keep them going.

 

The multi-part content series features automotive personalities and Pennzoil ambassadors sharing the vehicles that mean the most to them, from cherished classics and dream cars to race cars, family heirlooms and lifelong passion projects.

 

Featured participants include three-time NASCAR Cup Series Champion Joey Logano, Hennessey Performance CEO and Founder John Hennessey, RTR Vehicles Founder Ultra4 Off-Road and two-time Formula Drift Champion Vaughn Gittin Jr., Formula DRIFT Champion Chelsea DeNofa, internationally recognized GT-R Expert Brian Jannusch and Automotive Influencer Vin Anatra, each offering a personal look at the vehicles that have shaped their automotive journeys and why those cars continue to hold a special place in their lives.

 

"Every enthusiast has a car that means more than simply getting from point A to point B; it's connected to memories, milestones and a passion for driving," said Pennzoil Brand Manager Amanda Luce. "Some cars become part of our personal history. They remind us of where we've been, who we've shared them with and the experiences we've created along the way. 'The Cars That Drive Us' celebrates those cars and the enthusiasts who continue to invest their time and care in keeping them on the road. It's a reflection of Pennzoil's belief that the cars that mean the most are worth caring for."

 

The series kicked off with Joey Logano, who reflects on the '24 Ford Model T that holds a special place in his garage.

 

Pennzoil's partner Bring a Trailer (BaT), the leading online collector car auction platform, is supporting the series by amplifying content across its channels, helping connect enthusiasts through the stories, memories and passion that define car culture.

 

"At Bring a Trailer, every day we see that the vehicles enthusiasts value most aren't always the rarest or the highest priced, they're the ones with the most meaningful stories behind them," said Randy Nonnenberg, co-founder and president of Bring a Trailer. "The Cars That Drive Us captures something that resonates deeply throughout the enthusiast community: the idea that certain vehicles become part of our lives and our identities."

 

New installments of "The Cars That Drive Us" will be published daily through July 10 on pennzoil.com/latest/cars-that-drive-us.

 

By SEMA News Editors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

 

For exhibitors planning their SEMA Show experience, now is the time to take advantage of a valuable benefit: each Exhibitor Key Contact (EKC) receives two complimentary tickets to the SEMA Industry Honors during the exhibitor registration process. Additional exhibitor tickets are available for $50 each through Registration Customer Service.

 

Attendees can also purchase tickets for $50 during registration and join industry leaders, innovators and professionals from across the aftermarket for an evening of networking, celebration and entertainment.

 

The evening begins with a cocktail-hour reception at 6:00 p.m. PST, offering opportunities to connect with peers, customers, partners and industry leaders while enjoying complimentary hors d'oeuvres and an open bar. The awards ceremony follows at 7:00 p.m. PST, recognizing the individuals and organizations making a lasting impact on the automotive aftermarket.

 

The celebration continues at 8:30 p.m. PST with an exclusive after-party featuring live music, late-night bites and cocktails.

 

Tickets are limited, so attendees are encouraged to secure their seats early, while exhibitors should remember to claim their complimentary tickets or purchase additional tickets during registration.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com. 

 

Secure Your Tickets for the 2026 SEMA Industry Honors

 

2026 SEMA Industry Honors

BleauLive Theater, Fontainebleau Las Vegas
Thursday, November 5
Attire: Cocktail
Tickets: $50 (includes hors d'oeuvres and access to an open bar)
Schedule:

• 6:00 p.m. PST––Cocktail Hour Reception: Mix and mingle with industry peers (with complimentary hors d'oeuvres and an open bar).
• 7:00 p.m. PST––Awards Ceremony: Celebrate the brightest stars of the automotive world.
• 8:30 p.m. PST––After-Party: Enjoy live music, late-night bites and cocktails.

 

Ticket Information

• Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration. Additional exhibitor tickets are available for $50 each through Registration Customer Service.
• Attendee tickets are available for $50 each.
• All tickets include hors d'oeuvres and access to an open bar throughout the evening.

 

We look forward to celebrating with you at the 2026 SEMA Industry Honors––a night of connection, recognition and industry camaraderie you won't want to miss.

 

---

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

 By SEMA News Editors

 

The numbers are in, and SEMA's newest market research report reveals where growth opportunities are emerging across the specialty-equipment industry.

 

The specialty-equipment market remained steady and resilient this past year, generating $52.92 billion in accessory and performance parts sales despite mixed economic conditions.

 

SEMA's newly released "2026 SEMA Market Report" explores the trends, consumer behaviors and vehicle-market shifts shaping the future of the automotive aftermarket. From pickup truck modifications and performance upgrades to changing demographics and powertrain trends, the report provides data-driven insights to help businesses identify opportunities and make informed decisions.

 

This article highlights several key findings, but the full report offers a much deeper look at the market forces influencing the industry today and in the years ahead.

 

Personalization Continues to Drive the Aftermarket

 

Vehicle personalization remains a cornerstone of the aftermarket.

 

Approximately one in four vehicle owners purchased accessory or performance products to personalize their vehicles in 2025, reinforcing the continued demand for customization across a broad range of consumers.

 

While enthusiast builds and dedicated project vehicles remain important segments, the research shows that most consumers purchase aftermarket products to personalize, improve or enhance their everyday drivers.

 

What it means: The market opportunity extends well beyond hardcore enthusiasts. Products that help consumers personalize daily-driven vehicles continue to attract significant demand.

 

Pickups Remain the Industry's Largest Segment

 

Pickup trucks continue to generate the largest share of aftermarket sales.

 

According to the report, pickup-related accessories and performance products accounted for 30% of total industry sales in 2025. Vehicle owners spent more than $15 billion modifying pickups for off-road recreation, utility and lifestyle applications.

 

What it means: Trucks remain one of the industry's strongest opportunities, with continued demand for products supporting work, recreation and personalization.

 

Younger Consumers Are Fueling Future Growth

 

The next generation of enthusiasts continues to play a critical role in the aftermarket.

 

More than half of accessory and performance parts buyers are under the age of 40, and younger consumers are more likely to undertake performance-focused and complex vehicle builds than older generations.

 

What it means: Businesses that understand younger consumers' interests, purchasing habits and vehicle preferences will be better positioned for long-term growth.

 

The Vehicle Fleet Continues to Evolve

 

The U.S. vehicle population continues shifting toward crossovers and utility vehicles as automakers produce fewer traditional passenger cars.

 

Even so, coupes, sedans and convertibles still account for more than one-third of vehicles on the road today, representing a substantial market for aftermarket products and services.

 

What it means: Emerging vehicle segments create new opportunities, but established vehicle categories remain highly relevant to the aftermarket.

 

Alternative Powertrains Grow While ICE Remains Dominant

 

Electric and hybrid vehicle sales continue to grow, now representing more than 15% of new-vehicle sales.

 

However, the report indicates that internal combustion engine (ICE) vehicles are expected to remain the dominant powertrain for new vehicles sold in the United States through the next decade.

 

What it means: Aftermarket businesses can continue supporting their core ICE customers while monitoring growing opportunities in hybrid and electric vehicle segments.

 

Turn Data Into Opportunity

 

Understanding where the market is headed can help businesses make smarter decisions about product development, marketing, inventory planning and customer engagement.

 

The "2026 SEMA Market Report" provides a detailed look at:

 

• Industry size and market dynamics.
• Consumer purchasing behavior.
• Pickup truck market trends.
• Younger enthusiast demographics.
• Vehicle fleet and powertrain changes.
• Emerging opportunities across the aftermarket.

 

In a competitive market, access to reliable data can be a valuable advantage.

 

SEMA's Market Research team provides information and insight to help SEMA members and the specialty automotive aftermarket make better business decisions. Its focus is on delivering reports, data and consultation that help companies understand the market and their customers.

 

The full "2026 SEMA Market Report" is available for purchase, with discounted pricing available to SEMA members. Businesses that join SEMA gain access to valuable market research resources, industry insights and tools designed to help them grow and compete more effectively. Learn more about SEMA Membership at sema.org/membership-business.

 

By Ashley Reyes

 

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) is hosting a virtual Coffee and Conversation on racecar setup fundamentals and suspension tuning strategies on Thursday, August 6, at 9:00 a.m. PDT/12:00 p.m. EDT.

 

WTSBC Coffee and Conversations are virtual events where members gather to network and exchange insights on industry challenges. Hear from Brian Bohlander, director of marketing––sports and partnership at Old World Industries, and other experts about practical knowledge for suspension tuning, racecar setup and performance optimization.

 

Topics include:  

 

• SCCA racing setups
• How low is too low?
• Calculating spring rates for coilover setups
• E-racing suspension setups
• Hidden suspension pitfalls
• Caster and camber setup

 

Unlike traditional webinars, Coffee and Conversations are centered on open dialogue. Attendees will connect with other experts in the wheel, tire, suspension and brake space while gaining practical takeaways in a relaxed, peer-driven environment.

 

By SEMA News Editors

 

The 50th Annual SEMA Leaders & Legends Gala returns Friday, July 24, at the Renaissance Newport Beach, bringing together automotive aftermarket professionals for an evening of recognition, networking and philanthropy.

 

 

In addition to celebrating the leaders, innovators and volunteers who have helped shape the industry, attendees will have the opportunity to support SEMA Cares, the charitable arm of SEMA dedicated to making a positive impact beyond the automotive community.

 

What Is SEMA Cares?

 

Established in 2007, SEMA Cares unites association members in support of organizations that improve the lives of children and families facing significant challenges. Through fundraising events and direct donations, SEMA Cares supports the Austin Hatcher Foundation for pediatric cancer, Childhelp's prevention and treatment programs for child abuse, and Victory Junction, a camp serving children with serious illnesses and medical conditions.

 

Support SEMA Cares at the Leaders & Legends Gala

 

A highlight of SEMA Cares fundraising efforts is the annual Pinewood Drags and Industry Cup Challenge, this year once again bringing together five industry categories to compete head-to-head in a spirited pinewood racing competition for bragging rights and trophy cup immortality.

 

The challenge has become a favorite tradition at the Gala, showcasing the creativity, camaraderie and competitive spirit that define the automotive aftermarket.

 

Beyond supporting a meaningful cause, attendees will enjoy one of SEMA's most prestigious traditions.

 

Established in 1976, the SEMA Leaders & Legends Gala has long served as the premier stage for recognizing the people behind the industry's most meaningful advancements. The 2026 program will continue that tradition, honoring distinguished leaders, welcoming new Hall of Fame inductees, and recognizing the dedication of board members, volunteers and contributors whose impact shapes the future of the aftermarket. 

 

More than a ceremony, the Gala is a celebration of community. Attendees will experience an evening defined by connection, recognition and a shared purpose. 

 

Whether you're a longtime participant or attending for the first time, the Gala offers a meaningful way to engage with the leaders and legacy of the SEMA community. From networking during the reception to the formal program and recognition moments, the evening is designed to bring the industry together to honor past achievements and inspire future innovation. 

 

Seating is limited, and full tables are available for those looking to attend as a group. 

 

2026 SEMA Leaders & Legends Gala
Reception: 5:45 p.m.–6:45 p.m. PDT
Program: 7:00 p.m.–9:00 p.m. PDT 
Location: Renaissance Newport Beach 
4500 MacArthur Blvd.,
Newport Beach, CA 92660 
Tickets and details: sema.org/gala 

 

 

 

Cocktail or semi-formal attire is required. Attendees must be at least 16 years old to participate. 

 

For questions or more information, visit sema.org/gala or contact Kristin Goodwin at kristing@sema.org. 

 

By Ashley Reyes

 

The SEMA Truck & Off-Road Alliance (TORA) named Dawson Druesedow of 4 Wheel Performance as the council's newest spotlight member. Get to know Druesedow in his interview with SEMA News below. 

 

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 

Dawson Druesedow: My passion for trucks and off-roading started long before it became my career. I've always been drawn to the combination of performance, customization and adventure that makes this industry unique. What inspired me most was the opportunity to turn that passion into a profession where I can help enthusiasts build vehicles that fit their lifestyles and goals. Working in the truck and off-road space allows me to be part of a community that is driven by innovation, problem-solving and shared enthusiasm for the outdoors and vehicle customization.

 

SN: Why did you join the TORA council?

DD: I joined the TORA council because I wanted to become more involved in the truck and off-road industry beyond my day-to-day role. TORA provides a unique opportunity to connect with industry leaders, collaborate on challenges and opportunities that affect our market and help shape the future of the aftermarket. I'm passionate about growing the industry, supporting enthusiasts and contributing to initiatives that strengthen our community. Being part of TORA allows me to learn from others, share ideas and help ensure the truck and off-road segment continues to thrive.

 

SN: What's the best piece of advice you've ever been given?

DD: Get up early, work hard and good things will happen.

 

SN: What is your daily driver?

DD: A '24 F-250 Limited 4x4 (modified, of course).

 

SN: What was the first vehicle you modified?

DD: A '97 Ford F-150 single-cab short-bed 4x4.

 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

 

By SEMA News Editors

 

AGM Products

Manual Jack Sport

 

Designed for on-the-trail repairs and boasting up to 2,000 lbs. of lifting capacity, according to the manufacturer, the new Manual Jack Sport from AGM Products weighs only 11 lbs., is impact-compatible—using the same ¾-in. socket most lug nuts require—and tucks into door bags, along spare tires or can be fitted to roll cages with quick clamps.

 

agm-products.com

 

McLeod Racing

RST HD Clutch Kit

 

McLeod has introduced the RST HD Clutch Kit, a performance solution engineered for drivers who demand more than stock but still expect street-friendly drivability, the manufacturer said. Available in multiple configurations and rated at 950 hp, the RST HD features a dual performance friction disc, plus a full-face organic friction material on one side for smooth engagement and durability. The opposing side utilizes a segmented ceramic friction material, providing increased bite and enhanced torque-holding capability.

 

mcleodracing.com

By Ashley Reyes

 

Motorsports industry professionals still have time to register for the SEMA Motorsports Products & Media Council (MPMC) general membership meeting and panel discussion focused on best practices in motorsports marketing, taking place Thursday, July 9, at 10:00 a.m. PDT/1:00 p.m. EDT.

 

The session will kick off with a brief update on MPMC member benefits before transitioning into a keynote presentation led by Department Chair, Marketing at University of the Aftermarket Dr. Alisha Beckrow, and Director of Corporate Education at University of the Aftermarket––Northwood University James O'Dell.  

 

Following the keynote will be an expert-led panel discussion moderated by Brian LeBarron, B2B marketing and dealer development at Fluidampr and featuring panelists Justin Cesler, founder of Driveline Studio, and Krista Lamb, director of business intelligence at DeatschWerks.

 

You'll learn:

 

• How AI can support motorsports brands' marketing efforts
• Successful examples of AI being used in motorsports marketing
• Which AI tools and workflows are worth the time (and which aren't) 
• Simple ways to get started with AI in motorsports marketing
• Best practices for implementing AI into content

 

As AI shifts how businesses operate, now is the time to secure your spot and get ahead.  

 

🎁 Bonus incentive: The first 25 members to register will receive a $20 Uber Eats voucher to use the day of the event.

 

Register today.