Sponsored by Race Ramps
After their facility was destroyed by a blaze in October 2025, Race Ramps was forced to rebuild from the ground up. They emerged stronger, sharper and ready for action.
In the fall of last year, Race Ramps faced one of the greatest challenges in their history when a devastating fire took out their manufacturing facility in Escanaba, Michigan. The loss had a significant impact.
Although it was the end of a long chapter, it was not the closing of the book. The fire forced them to reforge every part of their business, and it quickly became apparent that there was one factor that could not, and would not, be affected: Their commitment to quality, innovation and the customers who have supported them every step of the way.
More than 20 years ago, Race Ramp pioneered the product category for lightweight solid foam ramps and was proud to set the standard with their award-winning automotive loading and service solutions.
The commitment to building products that customers trust wasn't extinguished by the fire; it became the foundation for the decisions that followed.
"The fire didn't consume us. It tempered us."
Much like steel, Race Ramps tempered under the intense heat of adversity and came out stronger and more determined than ever. They weren't simply replicating their old business; they were forging a better one.
Race Ramps took on the challenge of rebuilding from the ground up and asked themselves the question, "What can we improve?" The answer: modernizing their manufacturing operations and strategically relocating closer to their headquarters in Germantown, Wisconsin, for faster, more efficient shipping.
The new manufacturing process allowed them to invest in even higher quality materials and refine every step of production, all with the goal of delivering better performance, refined craftsmanship, and the durability that their customers have come to expect. They didn't want to merely come back. They wanted to continue being the leader that customers depend on for premium solid foam automotive solutions.
Today, Race Ramps remains committed to American manufacturing and thoughtful engineering. They continue to deliver quality products that make loading, lifting and working around vehicles safer and more efficient.
Most importantly, Race Ramps remains committed to the people who helped them get here. Their customers, dealers, partners and supporters stood with them through an incredibly difficult part of their story. Their encouragement gave the team another reason to keep moving forward and reminded them why the work matters.
Partnering With Mac's Custom Tie-Downs at the 2026 SEMA Show
Mac's Custom Tie-Downs is joining the Race Ramps booth this year at SEMA. A natural fit for auto customers looking for the best tie-down solutions for the vehicles they load and transport, Mac's has more than 30 years of experience in the automotive and powersports industry. In fact, many exhibitors have used Mac's straps in their booths at SEMA in previous years. Mac's Custom Tie-Dowms hand-sews straps for customers all over the United States and has the same pride in their workmanship that is visible in all Race Ramps products.
Come check out their products in action at 2026 SEMA Show
Experience the next chapter of Race Ramps firsthand at the 2026 SEMA Show! Visit them in Central Hall, Booth #20047, to see innovative products in action and discover how they are coming back stronger than ever to help you load, lift and protect the vehicles you love. The company can't wait to reconnect with the automotive community and show you what's ahead!
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