By SEMA Editors
What are the winners in digital marketing doing? Are they using a secret “growth hack” to scale? Most likely no. Winners are doing the “hard things” in marketing well.
Join this session to discuss what the hard things are and how the winners are leveraging these to achieve success.
When: January 14, 2021, 12:00 p.m. (PST)
Register for Digital Marketing in 2021: What the Winners Are Doing
By SEMA Washington, D.C., Staff
On November 30, the California Division of Occupational Safety and Health (Cal/OSHA) implemented new regulations designed to prevent workplace exposure to COVID-19 and prevent outbreaks. The new rule applies to employers of all sizes, with the exception of workplaces with only one employee, employees working from home, and employees covered by the Aerosol Transmissible Diseases regulation.
The new regulation requires employers to implement the following protocols:
Cal/OSHA has published an FAQ resource to assist employers in understanding and complying with the emergency regulation, which includes a sample COVID-19 Prevention Program that employers may utilize.
Cal/OSHA will host a December 18 stakeholder meeting to discuss possible amendments to the COVID-19 emergency standard. SEMA is part of a coalition led by the California Chamber of Commerce that submitted comments in response to the regulation.
For more information, contact Christian Robinson at christianr@sema.org.
By SEMA Washington, D.C., Staff
On November 30, the California Division of Occupational Safety and Health (Cal/OSHA) implemented new regulations designed to prevent workplace exposure to COVID-19 and prevent outbreaks. The new rule applies to employers of all sizes, with the exception of workplaces with only one employee, employees working from home, and employees covered by the Aerosol Transmissible Diseases regulation.
The new regulation requires employers to implement the following protocols:
Cal/OSHA has published an FAQ resource to assist employers in understanding and complying with the emergency regulation, which includes a sample COVID-19 Prevention Program that employers may utilize.
Cal/OSHA will host a December 18 stakeholder meeting to discuss possible amendments to the COVID-19 emergency standard. SEMA is part of a coalition led by the California Chamber of Commerce that submitted comments in response to the regulation.
For more information, contact Christian Robinson at christianr@sema.org.
Here’s a first look at the ’22 Jeep Compass Trailhawk in showroom-ready duds.
The Compass is getting its mid-cycle facelift for the 2022 model year, freshening the range to keep it up to date with the competition. Up front are revised headlamps with a new shape and an LED strip that has been moved to the top. The rest of the front fascia gets a complete revision with a grille that stands more upright, revised fog lights and additional plastic mesh under the grille. Around back, the changes appear to be minimal with a minor change to the taillights and the removal of the rear tow hook.
Inside, substantial updates are expected throughout the cabin, bringing higher-quality materials and a larger 10.25-in. touchscreen. Behind a new steering wheel is an optional 10.1-in. digital cluster. The infotainment should run on FCA's latest Uconnect 5 system.
Power is still expected form the 2.4L naturally aspirated four-cylinder from the current model and will be mated to a 9-speed automatic.
Photo credit: Brian Williams, SpiedBilde
Here’s a first look at the ’22 Jeep Compass Trailhawk in showroom-ready duds.
The Compass is getting its mid-cycle facelift for the 2022 model year, freshening the range to keep it up to date with the competition. Up front are revised headlamps with a new shape and an LED strip that has been moved to the top. The rest of the front fascia gets a complete revision with a grille that stands more upright, revised fog lights and additional plastic mesh under the grille. Around back, the changes appear to be minimal with a minor change to the taillights and the removal of the rear tow hook.
Inside, substantial updates are expected throughout the cabin, bringing higher-quality materials and a larger 10.25-in. touchscreen. Behind a new steering wheel is an optional 10.1-in. digital cluster. The infotainment should run on FCA's latest Uconnect 5 system.
Power is still expected form the 2.4L naturally aspirated four-cylinder from the current model and will be mated to a 9-speed automatic.
Photo credit: Brian Williams, SpiedBilde
By SEMA Editors
In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the upcoming 2021 Ford Bronco Sport!
The event will allow SEMA members to test-fit prototypes, 3D scan, measure, and have close-up experience with the Bronco Sport ahead of the vehicle’s public release.
The featured 2021 Bronco Sport will contain the following specs:
Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will take place over two separate weeks with scheduled appointments. Due to high demand, your appointment will be time limited.
Week 1: December 14, 2020 – December 18, 2020
Week 2: January 4, 2021 – January 8, 2021
*All registered attendees will be required to an initial temperature check, wear face coverings and gloves, as well as practice social distancing during their appointment. The vehicle will be sanitized in between each appointment.
By SEMA Editors
In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the upcoming 2021 Ford Bronco Sport!
The event will allow SEMA members to test-fit prototypes, 3D scan, measure, and have close-up experience with the Bronco Sport ahead of the vehicle’s public release.
The featured 2021 Bronco Sport will contain the following specs:
Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will take place over two separate weeks with scheduled appointments. Due to high demand, your appointment will be time limited.
Week 1: December 14, 2020 – December 18, 2020
Week 2: January 4, 2021 – January 8, 2021
*All registered attendees will be required to an initial temperature check, wear face coverings and gloves, as well as practice social distancing during their appointment. The vehicle will be sanitized in between each appointment.
By SEMA Editors
The following is a message from SEMA President and CEO Chris Kersting:
As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.
The following seats are open for this year’s election:
Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.
Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.
A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.
Thank you for your attention to this important request.
Sincerely,
Chris Kersting, CAE
SEMA President & CEO
By SEMA Editors
The following is a message from SEMA President and CEO Chris Kersting:
As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.
The following seats are open for this year’s election:
Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.
Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.
A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.
Thank you for your attention to this important request.
Sincerely,
Chris Kersting, CAE
SEMA President & CEO
By SEMA Editors
Ford is expanding its rugged off-road family of trucks with the all-new F-150 Tremor. The ’21 F-150 Tremor combines all-terrain upgrades perfect for tackling the trails with the outstanding towing and payload capability its owners expect.
“Like Super Duty Tremor and Ranger Tremor, introducing the all-new F-150 Tremor is a direct response to seeing how customers use our trucks to enable their outdoor lifestyles,” said Todd Eckert, Ford truck group marketing manager. “F-150 Tremor provides the additional off-road capability they’re looking for with our latest off-road technologies.”
F-150 Tremor has been designed and engineered for customers seeking more off-road capability than the available FX4 package and is the result of watching how customers use their trucks for life out in cornfields, on dusty two-tracks, in muddy bogs and on rock-strewn trails. Ford off-roading veterans listened to those customers to create a truck that would handle their demanding lifestyle. All the added capability comes without ignoring the core duties of a truck—towing and payload performance integrated with technology.
Like every other F-150, Tremor uses a high-strength steel frame and high-strength, military-grade, aluminum alloy body. It comes in SuperCrew configuration with a 5.5-ft. box, 3.5L EcoBoost V6 engine and 10-speed automatic transmission plus standard four-wheel drive. Available in standard, mid and high equipment groups, F-150 Tremor includes a range of standard and available features. All equipment levels share core suspension hardware that helps balance work with off-road prowess.
The upgraded suspension starts with retuned springs front and rear for added ground clearance and to help keep tires more firmly in contact with terrain. Front hub knuckles and upper control arms are revised while Tremor-specific monotube shocks at the front and twin tube shocks at the rear are tuned for softer damping at low speeds, with additional damping and control for more severe off-road events.
New 33-in. General Grabber all-terrain tires mounted on unique matte-finish 18-in. wheels offer added ground clearance and a 1-in. wider stance for more confidence off-road. A Raptor-style bash plate serves to protect front end components in challenging off-road situations. All of these modifications together result in an approach angle of 27.6 degrees, breakover angle of 21.2 degrees and departure angle of 24.3 degrees. Tremor has 1.5 in. more total travel in the rear and an additional inch of total travel in front.
To really get in to and through tough, rocky trails, standard running gear includes a locking rear differential and optional late-availability upgrade to a Torsen limited-slip front across all equipment levels. Tremor high series customers get a torque-on-demand transfer case similar to the high-performance unit in F-150 Raptor. This case merges all-wheel-drive and four-wheel-drive capabilities to handle virtually any off-road environment.
In addition to its off-road abilities, F-150 Tremor has a maximum conventional tow rating of 10,900 lbs.—meaning recreational gear comes along for the ride, whether it’s a sand rail with spare parts, the family camper, boat or a small fleet of UTVs.
Tremor owners can handle weekday work needs then easily load up dirt bikes or quads for deep woods adventure or fun at the dunes with a beefy maximum payload rating of 1,885 pounds. This generous payload can be fully kitted out for overland setup so customers can put up a campsite when the trail ends. Those remote campsites don’t have to be without conveniences. Like other F-150 models equipped with the 3.5L EcoBoost V6, Pro Power Onboard is available with 2.0 kilowatts of exportable power in the bed for tools, an air compressor or electric chainsaw.
The hood and front end are redesigned for a more muscular, aggressive profile, while a unique grille featuring a blacked-out Ford oval is highlighted by the signature Tremor color of Active Orange, which also accentuates two front recovery hooks. Raptor-inspired off-road fixed running boards are mounted close to the body to limit damage, while a cutout rear bumper features a high-flow dual exhaust flanking its two rear recovery hooks. Active Orange-highlighted badging appears on the fenders, bed sides and tailgate.
Active Orange punctuates an interior loaded with Tremor detailing, including unique seat trim with special stitching, materials and finishes for the instrument panel, center console and doors.
Functional off-road hardware even extends to the cabin, with a six-position auxiliary power switch pack mounted in the overhead console so owners can easily add off-road winches and air compressors. A variety of off-road lighting options can be dealer-installed on all models.
Tremor technology is built for the trail to help customers get deeper into the outdoors without frequent stops for spotters. The available 360-degree camera package provides an in-cabin view of obstacles around the truck and the front-view camera provides a real-time tire track overlay to dynamically show the path of the wheels ahead. 360-degree view and rearview cameras can be called up at higher speeds with a convenient dash-mounted hard button.
Ford Trail Toolbox, a set of off-road assist features, is available in the all-new Tremor. Available Trail One-Pedal Drive helps make extreme off-road driving easier. The truck applies the brakes proportionally as the driver lifts from the accelerator.
Available Trail Turn Assist reduces steering radius in tight off-road terrain situations by applying brakes to the inside rear wheel, allowing for tighter turns in low-speed maneuvers. F-150 Tremor also features selectable drive modes, which allow customers to choose the setting best suited to driving conditions. In addition to Normal, Sport, Tow/Haul, Eco, Slippery and Deep Snow/Sand, and Mud/Rut modes Tremor has Rock Crawl mode, which automatically engages the rear locking differential, turns off stability and traction control, reduces throttle response, adjusts shift points and displays the available 360-degree camera view on the center screen.
In addition to standard Hill Descent Control, Tremor also has available Trail Control which operates like cruise control for off-road use. Drivers simply select a set speed and the truck manages throttle and braking to allow them to focus on steering through challenging off-road conditions.
The all-new ’21 Ford F-150 Tremor will be available next summer.