Tue, 11/11/2025 - 13:17

By SEMA News Editors

SEMA Industry Honors 2025 sema show bleaulive theatre

 

Editor's Note: Additional stories have been added to the list since the original publish date. 


From innovation and craftsmanship to storytelling and leadership, the 2025 SEMA Show, November 4-7 in Las Vegas, celebrated the best of the automotive aftermarket with a full slate of awards recognizing industry excellence. Honorees included standout builders, creators, companies and products that are shaping the future of automotive performance, design and business.

New for 2025, the SEMA Industry Honors took over the BleauLive Theater at the Fontainebleau Las Vegas for an unforgettable night celebrating the people and brands driving the industry forward.

Explore the full roster of 2025 SEMA Show award winners and celebrate the best in aftermarket innovation:

The 2025 SEMA Show Awards remind us that behind every product, project, and performance, there's a story of creativity and perseverance. These honorees represent not only where the industry is today, but also where it's headed--and the drive that keeps it moving forward.

Subscribe to SEMA News using the "Stay tuned" widget at the bottom of the webpage for more 2025 SEMA Show coverage, or visit semashow.com.

Tue, 11/11/2025 - 11:34

From the SEMA/PRI Washington, D.C., office

PRI SEMA Washington DC Government Affairs team in Michigan October 2025

(Left image, from left to right) Scott Bennetts, drag racer; Tierra Hubbard, SEMA/PRI senior manager of state government affairs; Michigan Rep. Brian BeGole; Woody Sloan, owner of Onondaga Dragway; and Tom Deery, PRI ambassador. (Right image) SEMA/PRI gave a presentation to 30-plus race tracks at the Michigan Speedway Promoters Association (MSPA) meeting in Michigan International Speedway.

 

SEMA and PRI are planting the seeds for a busy calendar year ahead protecting the racing community, starting in the key state of Michigan, to generate support for the ever-important "right to race" legislation. 

SEMA/PRI staff and advocates rallied support in Lansing in mid-October for legislation protecting race tracks from nuisance claims, similar to a recent SEMA/PRI-led effort in North Carolina. SEMA/PRI hosted meetings with lawmakers and later convened over 30 race tracks at the Michigan Speedway Promoters Association (MSPA) meeting at Michigan International Speedway as part of our ongoing "right to Race" campaign. 

Maximizing SEMA/PRI's Impact in Michigan

Over the course of three days, SEMA and PRI's Government Affairs team, joined by local race track owners and drivers, met with 14 lawmakers and their staff to build momentum behind proposed nuisance protection legislation. The goal: to safeguard race tracks that have operated lawfully for decades from legal challenges brought by surrounding developments. 

On the final day of the event, SEMA and PRI hosted a presentation for more than 30 race tracks across Michigan. The presentation outlined the legislation, explained its importance, and organized the next steps to strengthen the statewide coalition. The session included a presentation detailing the growing threat of nuisance claims and the urgent need for a unified advocacy effort. 

Effective Messaging to Protect Motorsports
Michigan Speedway Promoters Association (MSPA) and SEMA PRI Government Affairs protecting michigan race tracks

(Left image, left to right) Scott Bennetts, drag racer; Woody Sloan, owner of Onondaga Dragway; Michigan Senator Jim Runestad; Tierra Hubbard, SEMA/PRI senior manager of state government affairs; Tom Deery, PRI ambassador. (Right image, left to right) Scott Bennetts, drag racer; Woody Sloan, owner of Onondaga Dragway; Michigan Rep. Amos O'Neal; Tierra Hubbard, SEMA/PRI senior manager of state government affairs; Tom Deery, PRI ambassador.

 

Lawmakers are expressing appreciation for this SEMA- and PRI-led outreach and have acknowledged the vital role race tracks play in Michigan's economy, culture and communities. 

Lawmakers are listening, race tracks and partners are mobilizing, and momentum is growing. This represents an opportunity to protect the future of racing in Michigan while preserving jobs, investment, tourism, and community tradition. 

SEMA and PRI remain committed to advancing similar legislation across the country to ensure that motorsports facilities, manufacturers, service providers, and related businesses are protected. By securing consistent legal safeguards nationwide, the industry can continue to thrive by preserving jobs, innovation, and the deep-rooted racing culture in Michigan and across America. 

Want to get involved? Help us keep Michigan's race tracks alive and thriving! Contact Tierra Hubbard, Senior Manager of State Government Affairs for SEMA and PRI, at tierrah@sema.org, to learn how you can support advocacy efforts in your state.

 

Feed image of Michigan International Speedway courtesy of Shutterstock.

Tue, 11/11/2025 - 10:11

By SEMA News Editors

SEMA Garage AUTEL ADAS for November Detroit sessions SEMA News

 

The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting practices. As the number of ADAS-equipped vehicles continues to grow, mastering the proper calibration of these systems is becoming increasingly vital. 

SEMA Garage Detroit will host its next AUTEL ADAS training session on Tuesday, November 18, and Wednesday, November 19, at the facility located at 14655 Jib St., Plymouth, Michigan, 48170.

👉 RSVP for the upcoming session on the Autel website here (simply navigate to the "Detroit" tab under the first event) and keep an eye out for additional sessions later this calendar year.

SEMA Garage Detroit AUTEL ADAS Training Session
Tuesday and Wednesday, November 18-19
14655 Jib St., Plymouth, MI 48170
View on Google Maps.
RSVP here (navigate to "Detroit" tab).


Curious what these sessions entail? Read the recent SEMA News recap story here. For more information, contact academy@autel.com or visit the Autel website here.

SEMA Garage AUTEL ADAS SEMA News November Detroit

 

Tue, 11/11/2025 - 10:06

By SEMA News Editors

SEMA FLN Council and Network spotlight Dane Schwaebe

 

The SEMA Future Leaders Network (FLN) has named Dane Schwaebe, owner at Retention Rockstar, as the network's newest spotlight member. Retention Rockstar helps automotive e-commerce brands turn first-time buyers into loyal customers through data-driven email marketing. 

Get to know Schwaebe in his interview with SEMA News below.  

SEMA News: What is the best advice you have ever received?  

Dane Schwaebe: Success is relative. Comparison is the thief of joy. These two pieces of advice allow me to focus on my own personal and professional goals, without getting distracted. 

SN: What keeps you in the industry?  

DS: The love of the car.  

SN: Where can you be found on a Saturday?  

DS: Turning wrenches in my garage or creating content at car events. 

SN: How do you prepare for an important meeting?  

DS: I re-review a client's intake form and website and have my service offerings loaded and ready. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be?  

DS: Lee Iacocca. The man had his finger right on the pulse for both the first and second generation Mustang, and then turned around Chrysler. 


Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.Curious about SEMA Council and Networking opportunities? Visit here.

Tue, 11/11/2025 - 08:45

By SEMA News Editors

Women's Leadership Forum

 

The SEMA Businesswomen's Network (SBN) Women's Leadership Forum returns in 2026 with all-new programming that will empower women in the automotive aftermarket to reach new levels of career success. Taking place March 5–7 in San Diego, California, the Forum will bring female professionals together for dynamic education sessions, hands-on workshops and networking opportunities that will spark new insights on what it means to be an impactful leader.   

"The Women's Leadership Forum offers more than just networking; it delivers tangible skills that attendees can apply immediately," said SBN Council Director Nicole Bradle. "Whether you're looking to strengthen your leadership skills or increase your visibility in the industry, this event provides the support and environment to achieve your goals."  

Leadership for Every Stage    

The Women's Leadership Forum will cover a variety of topics that will strengthen the confidence and capability of women in automotive, no matter the stage of their career. Executives will gain insight into current leadership challenges, exchange ideas with peers and discover new ways to drive organizational success. Likewise, midlevel managers and emerging leaders will learn how to build influence, develop a leadership mindset and position themselves for advancement. 

Women's Leadership Forum

 

Education that Empowers   

The education program will tackle key leadership challenges and address the most pressing skills needed by leaders today. Through engaging keynotes and interactive sessions, participants will gain new perspectives on effective communication, emotional intelligence, conflict resolution and so much more. Speakers include female industry leaders, executive coaches and trained consultants who have proven experience finding better ways to do business and are ready to share their insights.  

Networking that Opens Doors  

Dedicated networking sessions are scheduled throughout the week to help attendees further their connections and share experiences with women who understand them. These sessions provide the perfect opportunity to identify potential mentors, build confidence in networking conversations and meet new peers that can support their leadership journey.  

Unlike other leadership conferences that cater to all industries, the SBN Women's Leadership forum was built by women in the aftermarket industry, for women in the aftermarket industry. No where else can female aftermarket professionals connect directly with their community, learn from women who have been in their shoes and walk away with skills that are applicable to their distinct profession and business.    

Early registration for the SBN Women's Leadership Forum is just $799 for SBN members through February 1. After that, pricing increases to $899 up until the day of the conference.  Explore the full program and register now at www.sema.org/sbn-wlf.  

Fri, 11/07/2025 - 22:20

By SEMA News Editors

SEMA Battle of the Builders

 

SEMA has announced the Top Four finalists in the 2025 SEMA Battle of the Builders Presented by Mothers, the aftermarket industry's ultimate vehicle competition. 

These builders represent an elite group of individuals who have demonstrated extreme talent, creativity, and craftsmanship in modifying cars, trucks and SUVs.
The Top Four finalists reveal took place on Thursday on the SEMA Show stage in booth 

The 2025 SEMA Battle of the Builders Presented by Mothers Top 4 are (by category):

 

Hot Rod/Hot Rod Truck

 

Troy Trepanier -- '36 Ford Roadster

Troy Trepanier 36 Ford Roadster

 

Sport Compact-Import Performance

 

Tim Franklin -- '60 Porsche Custom 356

Tim Franklin 60 Porsche 356

 

Young Guns

 

Thomas Dickerson -- '67 Chevrolet C10

Thomas Dickerson 67 C10

 

 

Off-Road

 

Ron Jones -- '73 Volkswagen Thing

Ron Jones Volkswagen Thing

 

The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top Four will be announced at the Battle of the Builders Stage, North Hall (Booth #10168) on Friday, November 7, at 11:00 a.m. PST.

For more information, visit semabattleofthebuilders.com.

Fri, 11/07/2025 - 21:37

By SEMA News Editors

Get ready for more action, more access and more excitement: SEMA Live Presented by AutoZone returns for the final day of the 2025 SEMA Show, November 4–7, with expanded coverage and a faster pace.

Broadcasting 31 hours of live programming on YouTube and Meta, SEMA Live delivers the best breaking news, vehicle reveals, trending products and all the on-site action straight from the SEMA Show campus.

Chris Jacobs returns as host, joined by reporters Alliyah Becerra, JC Fernandez, and newcomer Elija Isra, who, at just 14, brings fresh energy to the broadcast.

What's New for 2025
  • Deeper Battle of the Builders Coverage: Go behind the scenes with builders, hear their stories and see the craftsmanship up close.
  • All-Access Outdoor Cameras: Every burnout, stunt and live demo from Hoonigan Burn Yard, HorsePower Rodeo, Nitro Circus, OPTIMA Unleashed, and SPARQ captured from every angle.
  • Faster, High-Impact Segments: Shorter, punchier updates that move at the pace of the SEMA Show, highlighting more vehicles, tech and trends.
  • Industry Legends Live: Hear directly from icons including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, Gabriel "Fluffy" Iglesias, and Jim and Mike Ring, and much more.
  • Record Number of Reveals: More manufacturers than ever are choosing SEMA Live for their first looks.
  • Live SEMA Cruise Broadcast: For the first time, SEMA Live will air the full SEMA Cruise on Friday, 4–6 p.m. PST, as thousands of builds parade before spectators.

Watch the live stream starting every day of the 2025 SEMA Show through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 


Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

Fri, 11/07/2025 - 17:02

By SEMA News Editors

SEMA Magazine Giveaway

 

Stop by booth #20569 at the SEMA Show and subscribe to SEMA Magazine for free for your chance to win a signed Chip Foose print! 

Sign up between October 31–November 9--don’t miss your shot at this one-of-a-kind collectible!  

Can’t make it to the Show? Subscribe through the link below.  

Enter Now Mag button

 

Fri, 11/07/2025 - 16:38

By SEMA News Editors

SEMA Best Engineered Vehicle winner Serious66 Kyle Kuhnhausen Metal Concepts '66 Corvette

 

SEMA has announced that the SEMA Best Engineered Vehicle of the Year Award has been presented to Kuhnhausen Metal Concepts' '66 Chevrolet Corvette named "Serious66." 

The vehicle, which was coincidentally also announced as a Top 12 vehicle in the 2025 SEMA Battle of the Builders presented by Mothers Polish, was designed to "merge American heritage with European refinement in a one-of-a-kind creation."  

The mastermind behind the build is Kyle Kuhnhausen, owner of Kuhnhausen Metal Concepts in Creswell, Oregon, who said the following about when he heard he won the award: "You had to pick me up off the floor. I was floating. And to get that recognition amongst all these great cars at SEMA, it just reinforces the fact that I'm on the right path." 

"I'd like to thank SEMA for putting this on and giving professionals like me the chance to shine, show off our work, connect with new clients, and help keep this industry moving forward," Kuhnhausen continued. "I also want to thank my dad--he's my right-hand man on these projects. It's amazing to share those bonding moments with him, and now sharing this award together makes it even more special." 

"And of course, I want to thank my family, especially my wife. Without her support and patience with all the late nights at the shop, none of this would be possible," he concluded. 

The Kuhnhausen Metal Concepts' '66 Chevrolet Corvette build features: 

  • An engineered PWR North America cooling package. 
  • A GM LT4 Supercharged direct-injected dry-sump oiled engine. 
  • A ZF8HP paddle shifted 8-speed with operational electronic clutch pedal.
  • TurboLamik TCU control.  
  • A Dakota Digital HDX instrumentation. 
  • Custom leather interior by BUX Built. 
  • Art Morrison GT Sport IRS chassis. 
  • Strange S60 differential.  
  • Tru-Trac Posi. 
  • JRi double adjustable coilovers tuned by Ultimate Performance. 
  • Forgeline R56 wheels. 
  • Woodward Roadrace rack & pinnion. 
  • Wilwood AERO brakes. 

Even better, Kuhnhausen made it easy for SEMA News readers who want to learn more about the build by providing a complete gallery featuring more than 2,000 photos across 100-plus albums, plus detailed write-ups, at this link

You can see the pristine build in the SEMA Battle of the Builders, presented by Mothers Polish, at North Hall, Booth #10168, throughout the rest of the SEMA Show, concluding today, November 7. 
 

SEMA Best Engineered Vehicle trophy near Serious66 Kuhnhausen Metal Concepts


The SEMA Best Engineered Vehicle Award aims to inspire more engineers to enter the automotive aftermarket by highlighting their impact on the automotive specialty-equipment industry and placing a spotlight on the symbiotic relationship between a vehicle's design and engineering. 

Designed to emphasize engineers and their impact on the industry, the award honors a featured vehicle at the SEMA Show that demonstrates exceptional engineering throughout the entire vehicle, or an aspect of the car that goes beyond just physical appearance.   

"I'm extremely proud to be here. It's an honor to present this award," said Luis Morales, SEMA Director of Vehicle Technology and Product Development. "Every time you come to the SEMA Show, you want to see what the builders are doing to push the envelope, what's new, what's exciting. Behind all of that creativity is the engineering--the part most people don't see. It's the behind-the-scenes work that brings these incredible products to life. It's about innovation: what's different, what's been improved, and how many countless hours have gone into perfecting these vehicles." 

That sentiment was echoed by Karen Salvaggio, who is the vice president of Business Development at Scorpion EV and also serves as the SEMA Emerging Trends & Technology Network (ETTN) Select Committee member. 

"We're proud to see so many incredible builds nominated for SEMA Best Engineered Vehicle. We had an outstanding group of cars this year, and honestly, my judging team had their hands full. The level of engineering on display across the Show--from one end of West Hall to the far side of South Hall--is truly incredible," said Salvaggio. "But this particular award is about more than looks. It's not just about great paint or bolt-on parts. This award honors creativity, innovation, problem-solving and true engineering excellence. The vehicle built by Kyle Kuhnhausen, with his father Chris, who is here to accept the award, stood above the rest."  

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online hereOnline registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.    

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.    

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

Fri, 11/07/2025 - 14:27

By SEMA News Editors

Media Choice Awards

 

SEMA has announced the winners of its 2025 SEMA Media Choice Awards.

SEMA's celebrated media recognition program was revamped for 2025, expanding to include top domestic industry media outlets. More than 20 leading editors from consumer, enthusiast and trade publications combed through the New Products Showcase to handpick three standout products each that they believe will resonate with their audiences.

You can see the award-winning products, plus hundreds of other new aftermarket innovations, at the New Products Showcase, located in booth #41271 in Lower South Hall.

See the full list of Media Choice Award winners below:

Jason Mulligan - Auto Revolution
  • Dakota Digital - RTX-88C-PU-X Chevy/GMC 1988-91 RTX Gauge System
  • Holley Performance Brands - Terminator X Bluetooth Module (558-483)
  • Melling Performance - MDK400-HPT AFM Delete Kit with Tuner

 

Abby Andrews - Autobody News
  • Revv ADAS - Revv Integration Ecosystem
  • Killer Tools & Equipment Corp. - SPOT WELD PRO
  • I-CAR - Mixed Attachment Methods

 

Henry Pierini - AutoZulia International
  • Teslong - F6 Pro
  • Polyvance - 6181 Mini-Fuzer Pro Hot Air Plastic Welder
  • Redline Detection - Smoke Pro Total Tech 95-0050

 

Chad Reynolds – BangShift
  • Dakota Digital - VCM-300 Velocity Commander Mechanical Cruise Control
  • FTI Performance/Wharton Automotive Group (McLeod, Silver Sport, FTI, Competition Clutch) - FTI Performance 10R80 Torque Converter for Mustang and F-150 Truck
  • Edelbrock Group (Edelbrock, COMP Cams, TCI, FAST, Russell, Lunati) - Edelbrock Victor LSXR Supercharger for LS3-Swapped Vehicles

 

Collin Morgan – Car & Driver
  • Suspension Direct Inc. - E-CLIK Universal Kit for Remote Reservoir Shocks
  • 70mai - 4K Omni
  • Scosche Industries - Scosche FoundIT Charge - Item Locator & Car Charger

 

Young-Jun Yu - Car & Tech
  • Redline Detection - BCLD: Battery + Coolant Leak Detector
  • All-Fit Automotive and RIMiQ - INFLATiQ by RIMiQ Portable Tire Inflator with QwikFlow Technology
  • Carlock - CARLOCK Ultimate Security Bundle

 

William Simons - Collision Repair Magazine
  • KECO Body Repair Products - GPR+ Pro Cart
  • Kinetic Automation - Kinetic Vision
  • Car-Part.com - iPro Images

 

Nicole & Chris Hamilton - Engaged Media
  • IDIDIT – '88-'94 GM OBS Truck Steering Column with Multifunction Switch
  • Z-TRAK - Custom-Fitted Mounting Rack for Truck Beds
  • QA1 – '99-'06 Silverado and Sierra Suspension Systems

 

Jerome Andre – Generation 4x4
  • Dynam Labs Inc. - Dynam Labs VCU+
  • Torque Trends, Inc. - TorqueBox 2.0 Extreme Duty
  • Worksport Ltd. - COR Battery System

 

Johnny Hunkins - HOT ROD
  • AeroCreeper - Power-Lift AeroCreeper
  • BluePrint Engines - GM LS Compatible 376 c.i. Engine and ZF-8 Speed Automatic Transmission
  • Edelbrock Group (Edelbrock, COMP Cams, TCI, FAST, Russell, Lunati) - Edelbrock Victor LSXR Supercharger for LS3-Swapped Vehicles

 

Andreanna Ditton - Internet Brands Automotive Group
  • Turbosmart - E-Boost 3
  • ProCharger Superchargers - ProCharger P-1R Supercharger
  • Vapor Trapper - Vapor Trapper

 

Cesar Velasco - KAR Automotive
  • AlphaRex - AlphaRex '24+ Ford F-150 NOVA-Series LED Headlights
  • AFE Power - Toyota Tacoma D.A.S. XL Dynamic Air Scoop
  • Tanlink Corp. - Wolfbox MegaFlow 200 Compressed Air Duster with Swappable Battery Cartridge

 

Mike Kojima - MotoIQ
  • Race Winning Brands - JE Pistons VW DASA Extreme pistons
  • Race Winning Brands - Haltech Nexus Plug-in ECU for Nissan Skyline R32/R33/R34 GT-R
  • Suspension Direct Inc. - E-CLIK Universal Kit for Remote Reservoir Shocks

 

KJ Jones - MotorTrend
  • FLATED - FLATED Air-Topper FLEET
  • Caliber Inc. - Apex SkyLift
  • ProCharger Superchargers – '24-'25 Ford F-150 5.0-L High Output "PRO" Supercharger System

 

Luis Zschocke - New Tune Up
  • FiTech Fuel Injection - Go EFI Vintage 97 System
  • Ford Performance Parts and Accessories - Ford Performance by Recaro Black Mustang Seat Set
  • COLLINO - Ford F-100 Twin I-Beam Adjustable Camber and Caster Lift Kit

 

Paul Sakalas - On All Cylinders
  • Vapor Trapper - Vapor Trapper
  • Antigravity Lithium Batteries - Antigravity Batteries Lightweight Sodium Starter Battery
  • FiTech Fuel Injection - Go EFI Vintage 97 System
 
Sean Holman - OVR Magazine
  • REDARC Electronics - REDWorks Power Panels
  • Suspension Direct Inc. - E-CLIK Universal Kit for Remote Reservoir Shocks
  • Caliber Inc. - Apex SkyLift

 

Guillermo Moeller - Performance Digital Entertainment
  • Holley Performance Brands - 6T 13.5-in. Front Brake Kit
  • Apollo Sprayers International Inc. - Maxi-Miser by ApolloSpray POWER-6 VS AUTO HVLP Electric Painting System
  • VAIS Technology - Push Button Start System with Relay Module

 

Ludmilla Kruppa - Revista Garagem Old School
  • Aces Fuel Injection, Inc. - Deuces Wild 2
  • FiTech Fuel Injection - Go EFI Vintage 97 System
  • Old School Metal - FUSCONETA Volkspod Mini Bike

 

Jef White - THE SHOP Magazine
  • ProCharger Superchargers - GM LS Engine Air-to-Water Intercooler Integrated Intake Manifold
  • REDARC Electronics - QuickFit Power Panels
  • GEARWRENCH - GEARWRENCH Hi-Viz Socket & Impact Sets

 

Matthew Walker – Traction
  • Method Race Wheels - Method 709 HD (Heavy Duty) Bead Grip Wheel with optional Forged Rings
  • Fury Tires - Fury Tires Sierra Hunter ATM
  • Turbo Wholesale Tires - Lionhart Imara H/T

 

For details, contact the SEMA Public Relations team at pr@sema.org.