By SEMA News Editors

SEMA Showgoers are getting first-hand experience with advanced driver assistance systems (ADAS) in the SEMA Garage: ADAS, Emissions, Product Development Booth #36007, Upper South Hall.

SEMA Garage is conducting simulated ADAS recalibration demonstrations from its 2023 Booth #36007, Upper South Hall, to inform the industry on how to integrate ADAS protocols into the workplace. 

SEMA Garage brings some of its capabilities from its Detroit facility to the 2023 Show floor with an expanded showcase focusing on new product development and emissions technologies, plus simulated ADAS recalibration demonstrations. 

The 6,600-sq.-ft. area offers attendees a forum to learn from subject-matter experts, exchange knowledge and ADAS best practices and gain hands-on experience with ADAS tools and equipment. 

Learn from subject-matter experts, and exchange knowledge and ADAS best practices in the SEMA Garage #36007, Upper South Hall.

Visit the dedicated space in the Upper South Hall for an up-close look at some of the latest innovative ADAS-related products. In addition, catch one of the ADAS recalibration demonstrations with the step-by-step process of integrating ADAS protocols into the workplace.

Visit the SEMA Garage: ADAS, Emissions, Product Development Booth #36007, Upper South Hall to see these innovations and demos for yourself!

Welcome to the final day of the 2023 SEMA Show, today, November 3 in Las Vegas! Yesterday, attendees continued to explore the SEMA Show campus to discover the newest products and innovations in the specialty-equipment market, enjoy one-of-a-kind activations like professional drifting and attend educational sessions to boost their businesses and careers. 

Watch the recap of SEMA Show's Thursday events on the SEMA YouTube page and below:

In addition, SEMA presented the first-ever SEMA Best Engineered Vehicle Award and announced the recipients of the 2023 SEMA Person, Gen-III Innovator and Content Creator of the Year the Robert E. Petersen Lifetime Achievement Award. (View additional SEMA Show recaps here).

After the excitement of the SEMA Cruise Presented by CTEK, which officially wraps the SEMA Show, extend your SEMA Show Week at SEMA Fest, SEMA's first-ever outdoor motorsports and music festival at the Las Vegas Festival Grounds, today through Saturday, November 3. Visit semafest.com or download the SEMA Fest app, available on the App Store and Google Play, for tickets and event details.

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) All-Female Bronco Build is currently on the auction block through today, November 3, 4:00 p.m. PDT on the eBay Motors website. Place a bid or follow the auction on the eBay Motors website, or learn more here.

Last year, the SBN embarked on the modification of the '21 Ford® Bronco® Wildtrak that was donated by Ford Motor Company. The project was led by an all-female build team that consisted of SBN members--and is the result of 127 women donating their time and expertise to modify all facets of the build. 

The auction will benefit the three SEMA Cares partnering children's charities: Austin Hatcher Foundation, Childhelp and Victory Junction. 

See the SBN All-Female Bronco build in person at the 2023 SEMA Show in the West Hall by the front-lobby escalator.

The vehicle base offers a 2.7L V6 EcoBoost engine and 10-speed automatic transmission. Upgrades include: 

• Ford Performance EcoBoost power pack performance calibration.  
• ICON Vehicle Dynamics 3-4-in. Lift Stage 8 CDEV (Powered by IIC) suspension system billet.  
• Oracle Lighting brackets and switches. 
• MEK Magnetic products.  
• ICON Alloys Thrust 17-in. x 8.50-in. satin black wheels 
• Milestar Patagonia 37x13.50R17 MT02 tires.  
• Katzkin Seat custom leather seat covers.  
• And many more!  

Place a bid or follow the auction on the eBay Motors website, or learn more here.

By SEMA News Editors

SEMA Show continues its longstanding tradition with the 2023 SEMA Cruise Presented by CTEK, today, November 3, 4:00 p.m.-7:30 p.m. PDT, featuring the enthusiast-favorite parade of the world's most unique and innovative custom vehicles as they roll out of the Las Vegas Convention Center on Silver Drive.

The exhilarating event, open to the public, showcases the pinnacle of the specialty-equipment market with more than three hours of builds, each more unique than the other. Since its inception in 2011, the Cruise has become one of the most anticipated Show attractions.

Secure your ringside seat to view the coolest cars on the planet! Visit Silver Drive, 4:00 p.m.-7:30 p.m. PDT today.

After the excitement of the SEMA Cruise Presented by CTEK, which officially wraps the SEMA Show, extend your SEMA Show Week at SEMA Fest, SEMA's first-ever outdoor motorsports and music festival at the Las Vegas Festival Grounds, today through Saturday, November 3. Visit semafest.com or download the SEMA Fest app, available on the App Store and Google Play, for tickets and event details.

CTEK is a proud sponsor of the SEMA Cruise again in 2023. Be sure to visit the CTEK Booth #23555 to see its Vicioustang 2.0, iconic vehicles and the award-winning CTEK CS Free. Don't get stuck with a dead battery. Visit the CTEK Booth #23555!

By SEMA News Editors

Limited tickets remain for SEMA Fest, SEMA's first-ever outdoor music and motorsports festival that opens TODAY, Friday, November 3, 12:00 p.m.-12:00 a.m., and runs through Saturday, November 4, 12:00 p.m.-12:00 a.m. at the Las Vegas Festival Grounds.

The ZYN Stage and Coors Light Stage are ready to host some of the biggest names in music, like Incubus, Imagine Dragons and Wiz Khalifa (complete schedule below), alongside the hottest motorsports activations like Formula DRIFT, Hoonigan and Nitro Circus, e-gaming and a massive midway experience featuring the newest product innovations in the industry.

Visit semafest.com or download the SEMA Fest app, available on the App Store and Google Play, for event details right at your fingertips:

• Secure SEMA Fest passes, including single-day, two-day, two-day VIP and special SEMA Show and SEMA Fest two-day passes.
• Current lineup and location of performing artists.
• SEMA Fest map to get around safely and efficiently.
• SEMA Fest FAQs for all your event-related questions.

We'll see you at the Vegas Festival Grounds later today!

SEMA Fest Friday, November 3 Music Schedule

SEMA Fest Saturday, November 4 Music Schedule

SEMA Fest is open to the public and is part of SEMA Week, which kicks off with the 2023 SEMA Show now through November 3, at the Las Vegas Convention Center. For more information, visit semafest.com or semashow.com.

Welcome to the SEMA Show, now through November 3 in Las Vegas! Yesterday, an estimated 160,000 buyers, influencers, media members and automotive professionals filled the halls of the Las Vegas Convention Center to seek aisles of innovations and attend world-class events and activations, like new products and trends from the Show floor (read the SEMA News recap here); the innovative SEMA FutureTech Studio (read the SEMA News recap here); and member-supporting events (read the SEMA News recap here).

Watch the recap of SEMA Show's Wednesday events on the SEMA YouTube page and below:

By SEMA News Editors

SEMA has announced the Top 12 builders in the 2023 SEMA Battle of the Builders Presented by Mothers competition. These dozen builders represent an elite group of individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks and SUVs.

Be sure to celebrate these builders during today's SEMA Battle of the Builders Top 4 Announcement, 3:00 p.m. PDT at North Hall, N10967 and during the special SEMA Battle of the Builders Winner Announcement, Friday, November 3, 3:30 p.m. PDT on Silver Drive.

The 2023 SEMA Battle of the Builders Presented by Mothers Top 12 are (by category):

HOT ROD/HOT ROD TRUCK

Jonathan Goolsby--'69 Ford Mustang
Andy Leach--'60 Buick Invicta Custom
Tyler Nelson--'68 Chevrolet Camaro

SPORT COMPACT/IMPORT PERFORMANCE

Allen Bischofberger--'90 Porsche 911/964
Jordan Henke--'87 Merkur XR4TI
Dom Tucci--'89 Mercedes-Benz 190E 

OFF-ROAD

Jared Hancock--'78 Jeep Cherokee Chief S
Andy Leach--'68 Jeep Wagoneer
Cort Sessions--'70 Travel All

YOUNG GUNS

Ryan Dyer--'53 Ford F100
Carson Hendershott--'98 Chevrolet C1500
Charles D. Spencer--'69 Chevrolet C10

By Kenny Wright

SEMA is proud to present "A Fireside Chat with Legendary Race Car Driver and DEI Ambassador for Formula One, Willy T. Ribbs, and Beth Paretta of Paretta Autosport," Thursday, November 2, 11:00 a.m.-12:00 p.m. PDT, North Hall, N258. This lively session is one of the highlights of the Main Stage at the 2023 SEMA Show, now through November 3 in Las Vegas. Add to your SEMA Show planner here. 

Join former F1 racer Willy T. Ribbs and female motorsports advocate Beth Paretta during the Fireside Chat on Thursday, November 2.

Willy T. Ribbs is a legendary race car driver who defied barriers and made history in the world of motorsports. On Thursday, November 2, at the SEMA Show Main Stage, West Hall, he will be joined by moderator Beth Paretta during a special fireside-style chat featuring an in-depth and personal look into the life of an American racecar champion, innovator and living legend, along with insights and stories that can only be told by Ribbs himself.

Join Ribbs as he recounts his incredible life story as a pioneer in racing, being the first Black driver to qualify for the legendary Indianapolis 500 and win a major professional race in the United States; driving a Formula One racecar; and in 2022, being named Formula One ambassador for diversity and inclusion. Through his courage and resilience, Ribbs shattered barriers and paved the way for generations of racecar drivers, forever changing the landscape of motorsports.

Today, Ribbs works tirelessly with organizations like Formula One, advocating for diversity and inclusion in motorsports. Recently, he was also the subject of a feature-length biographical documentary film, "UPPITY: The Willy T. Ribbs Story." 

Paretta is the CEO and team principal of Paretta Autosport, the first woman-owned, woman-driven and woman-forward team in IndyCar history. Prior to launching the team, Paretta held leadership roles across operations, marketing and finance at Volkswagen Group, Aston Martin and Fiat Chrysler Automobiles (FCA). Paretta is also a board member of the Motorsports Hall of Fame of America, the global Marketing Delegate for the FIA Women in Motorsport Commission, and was named an Industry Influencer by the Automotive Hall of Fame in 2023.

The can't-miss "Fireside Chat with Legendary Race Car Driver and DEI Ambassador for Formula One, Willy T. Ribbs, and Beth Paretta of Paretta Autosport" is available to all SEMA Show attendees. 

Event Info

A Fireside Chat With Willy T. Ribbs and Beth Paretta
Thursday, November 2 
11:00 a.m.-12:00 p.m. PDT
North Hall, N258
Add to your SEMA Show planner here. 

By Kenny Wright and Mike Imlay

The SEMA FutureTech Studio in Central Hall is seeing high levels of foot traffic at the 2023 SEMA Show, now through November 3 in Las Vegas. This exclusive SEMA Show feature allows attendees to learn about what the future of vehicle propulsion looks like with the newest technology and innovations in alternate fuels and electric vehicles (EVs). 

Buyer Chad Hrencecin of Electrified Garage found the SEMA FutureTech Studio to be especially helpful for his Ocala, Florida-based EV repair garage. "A lot of people are realizing [EV and alternate fuels] are not going away. We've been working with Legacy EV, Torque Trends and a lot of companies that are here to make new conversions and one-off projects," said Hrencecin, who also told us he's an off-road enthusiast. "I'm an off-roader guy, and there's this EV conversion over here, the sand rail, with a VW off-road chassis with an EV conversion on it. I haven't seen anything like that before." 

Trulers' "Bugjuiced" VW sandrail features a 10-kW system featuring 15A/110V overnight charging and approximately a 100-mile range.

FutureTech Studio exhibitor Lightship RV of Boulder, Colorado, was thrilled to have its offerings on display in the exclusive Show floor feature.

"We love being in the FutureTech area. We've found a lot of people are really interested in this area, and it's good because people see what's new and innovative in the space," said Amanda Winther of Lightship RV, Boulder, Colorado, which is exhibiting its all-electric recreation vehicle (RV) in the FutureTech Studio.

"We've been to other shows for our market, but [the SEMA Show] is the biggest and a dream come true for us to be here with our RV," said Ben Parker of Lightship RV in Boulder, Colorado. "We start production and go to market in 2024, so being at the SEMA Show now is a huge deal for us."

This innovative build by eFlexPro features a fully automatic E85 flex fuel conversion system, which benefits include an increase in up to 20% power gains over pump gas. 

The SEMA FutureTech Studio is part of the new EV and Future Propulsion section (find it on the SEMA Show floorplan here) that has evolved from the popular SEMA Electrified exhibit in years prior.

The immersive Show environment features parts and equipment that cater to the new technology and products, as well as vehicles that highlight how these are employed. 

"This is our first time here at the SEMA Show and so far, it's been great. This year, the Show has really done a lot more to promote the EV community, and it feels good to be here," said Chris Hazell of Legacy EV, a FutureTech exhibitor.

The exhibit also includes a SEMA Education stage, named FutureTech LIVE, where industry leaders discuss different propulsion technology, including EV, hybrid, hydrogen, alternative fuels and other technological advancements. 

Among the FutureTech Studio highlights is a revolutionary, full-electric RV by Lightship RV. The solar-powered build impressed attendees with its clean, stylish and spacious interior and is something you have to see in person!

Find the SEMA FutureTech Studio on the SEMA Show floorplan here.

By SEMA News Editors

On Thursday, November 2, 1:00 p.m.-2:00 p.m. PDT, West Hall, W326, the SEMA Main Stage Experience welcomes Tim Tebow for his keynote, "Living a Life of Significance." Add to your SEMA Show Planner here. 

Tebow is best known as a two-time national champion, Heisman Trophy winner, first-round NFL draft pick and a former professional baseball player, but he is also the poster of success as an entrepreneur and as The New York Times best-selling author. Tebow is perhaps most passionate about his work with the Tim Tebow Foundation (TTF), which has a mission to bring faith, hope and love to those needing a brighter day in their darkest hour of need. 

During the 2023 SEMA Show Main Stage Experience, Tebow will share inspirational stories about how he became the success he is today. This is one keynote that you don't want to miss!

2023 SEMA Show Mainstage Experience

"Living a Life of Significance" by Tim Tebow
Thursday, November 2, 1:00 p.m.-2:00 p.m. PDT
West Hall, W326
Add to your SEMA Show Planner here.